Choosing which social networks to be active on can be a difficult choice, but a key lesson learned from Beyonce's digital strategy can help inform how your business decides whether to pursue a new social channel or not. Learn the right process of onboarding your business on social media by following these recommendations: http://www.brianhonigman.com/new-social-media-channels/

1. Based on an article that originally appeared on my site.
ABOUT CHOOSING A
NEW SOCIAL PLATFORM
WHAT BEYONCE
CAN TEACH YOU

2. HI!I’m Brian Honigman
I’m a Marketing Consultant,
Speaker and Writer.

3. THE RATE OF TECHNOLOGICAL
CHANGE IS ACCELERATING

4. THIS RATE IS EVEN FASTER
FOR SOCIAL NETWORKS
FB USER GROWTH

5. AS A SOCIAL MEDIA MARKETER
HOW DO YOU DECIDE WHICH
NEW NETWORK TO EMBRACE?

6. FOR THE ANSWER, LOOK
NO FURTHER THAN . . .

7. …BEYONCE?

8. MORE SPECIFICALLY BEYONCE’S TWITTER

9. WHATYOU SHOULD
NOTICE IS THAT SHE
DOESN’T USE TWITTER*
Yet still has 13.9 million followers!

10. “
WHY NOT?
Currently, we don’t use Twitter at all. It is a
personal choice. I think as an artist, Beyoncé
really prefers to communicate in images.
It’s very hard to say what you want to say in
140 characters.
Here’s her social media manager’s explanation:
–Lauren Wirtzer-Seawood

11. THAT’S NOT HOW SHE TALKS!!
BEYONCE DOESN’T USE TWITTER BECAUSE

12. WHETHER OR NOT IT
FITS YOUR BRAND
YOUR PRIMARY CONCERN WHEN CHOOSING WHETHER
OR NOTTO START USING A NEW CHANNEL SHOULD BE

13. ONCE YOU FIND A NEW CHANNELTHAT FITS
YOUR BRAND, TEST THE WATERS BY
REPURPOSING
EXISTING CONTENT

14. BE SIMILAR TO AN
EXISTING CHANNEL.
IF YOU’VE CHOSEN A CHANNELTHAT FITS
YOUR BRAND, CHANCES ARE IT WILL

15. QUICKLY, CHEAPLY
AND EFFECTIVELY
REPURPOUSING EXISTING CONTENT WILL LET
YOU TESTA NEW NETWORK’S VIABILITY:

16. DO IT RIGHT!
ONCE YOU DECIDE TO USE A NEW SOCIAL NETWORK

17. NO ONE WILL REALLY CARE IF YOU
ARE NOT THERE
BUT WHATTHEY WILL NOTICE IS IF YOU
ARE THERE AND DOING A SUB-PAR JOB

18. “If you don't have time to
do it right, when will you
have time to do it over?
–John Wooden

19. DON’T BE A
CHANNEL SURFER
ONE LASTTHING…

20. channel surfer |ˈCHanl sərfer|
noun
1 A (typically out of touch) person, who
thinks the best way to stay “relevant” is to
ride the newest wave of social media and
adopt any channel that is becoming
popular.

21. RESISTTHE TEMPTATION TO FOLLOW EVERY SOCIALTREND

22. BEFORE HOPPING ABOARD THE NEXT SOCIAL MEDIA BANDWAGON
JUST ASK YOURSELF…

23. WHAT WOULD
BEYONCE DO?

24. THANKS FOR READING!
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