Insider on how widgets like rockyou make money on facebook

1. It’s all you!
CONFIDENTIAL
CONFIDENTIAL: Do Do copy. distribute.
Do not copy. not not Do not distribute

2. Case Example 1:
RockYou promotes Yahoo’s Music App
Yahoo! Music Videos versus RockYou Music Videos
600
500
400
Installs (000s))
RockYou for Yahoo!
300
Music Videos
200
Yahoo! Music Videos
100
0
7/2/07 7/7/07 7/12/07 7/17/07 7/22/07 7/27/07 8/1/07 8/6/07
Date
It’s all you!

3. Case Example 2:
Complete Cycle: Super Wall
Concept: Friday 6/15
Design: Friday 6/15
Implementation: 6/15-6/17
Deployed: Monday 6/18, 4AM
Promotion: Tuesday 6/19, 118K users
Viral growth: 2 weeks
1 Million Users!
It’s all you!

4. RockYou is a Leading Provider of
Facebook Applications
RockYou has on Facebook:
λ 25% of the most popular apps
λ The #1 fastest growing app
λ Over 16M live apps
λ 500K new users embedding our apps per
day
It’s all you!

5. Leadership on Facebook
Number of Growth Rank
Number of New
Overall Rank Application
Facebook Users Users per Hour
Horoscopes 4.3M ~1,000 #34
#6
XMe 4.4M ~3,000 #16
#7
Slideshows 1.4M ~500 #50
#24
Superwall 2.2M ~4,000 #4
#13
Likeness 1.3M ~7,000 #1
#25
Zombies 1.8M ~3,500 #10
#18
Emote 753K ~1,000 #36
#29
It’s all you!

6. Leveraging RockYou’s Network
RockYou’s Network on Facebook can radically accelerate
λ
3rd-party application adoption
New apps with promotions on RockYou Network can
λ
acquire over 100K users in 24 hours
After the user has installed a RockYou application, the
λ
confirmation page (last in installation flow) displays a
promotion for a 3rd party application.
It’s all you!

7. The Promotion
It’s all you!

8. Promotion Pricing
Pricing based on volume:
Total Spend User Acquisition
$5K 6,500
$10K 16,000
$20K 40,000
$50K 100,000
Additional pricing information available upon request
It’s all you!

9. Grow Your Application with RockYou
Contact:
[REDACTED]
Manager, Business Development
[REDACTED]@rockyou.com
Office: 650- [REDACTED]
It’s all you!