http://hearing-aids-evanston-il.com : Many listening device companies go after a wide market, selling a variety of styles including BTE, ITE, CIC and combinations thereof.

1. Pay to Play with Lyric Hearing Aid Subscriptions
Many listening device companies go after a
wide market, selling a variety of styles
including BTE, ITE, CIC and combinations
thereof. But not Lyric. This company knows
what it is after and has the strategy to back
it up. It puts all development costs,
marketing and electronic wizardry into a single completely
in canal product.
In some ways, it is a strong business strategy to manufacture
several versions of the same product and sell them to consumers
with certain lifestyles. You diversify your revenue streams without
having to expend as much effort. After all, the hearing aid
electronics in one company's behind the ear unit is virtually the
same as what's other styles. The costs don't double by producing
two types but the sales do that and better, depending on how the
market responds.
Cell phone companies like HTC and computer makers like Apple
run these kind of operations like a well oiled machine because it
is an effective business model. Lyric does something different in
the industry. Rather than focus on continually rehashing
incremental hardware, they use a sole product that customers
subscribe to.
In a sense, you become a "member" but it works similar to the
model used by your cable company. You sign up and they deliver
hardware so you can enjoy the benefits of being a customer. A
trained healthcare professional installs your unit, then you go out
and enjoy life.

2. The device itself isn't revolutionary, though it does have strong
features and higher ratings from it's customers than some other
CIC units. What's novel for this company is that you pay for a
year of service at a time. Throughout that time, you are required
to replace your earpiece every 3 months or so.
This means that while you'll always get the latest Lyric tech,
you'll also pay more for your hearing aid over the life of the
product.
REFERENCES:
http://www.lyrichearing.com/what-is-lyric-hearing-aid/faq-
hearing-damage-costs-use-and-more
For More Information, Call Hearing Aids Evanston IL
At: (847) 453-3643
Or
Visit Us At:
http://hearing-aids-evanston-il.com/