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A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might not see the real SEO benefits for several weeks or even months! Depending on how competitive your industry is and how established your business is, it could take years to really build your organic presence. That doesn’t mean SEO won’t work for your website, but that you have to remember it’s a long term and ongoing process, just like planting a garden!