This is an overview of the Sales 2B offering of BricConsulting

1. BricConsulting Overview
Sales2B Lead Generation Model
Brian Crew
Managing Partner
BricConsulting
416-999-9036
brian@bricconsulting.ca

2. BricConsulting Overview
• Introduction
• BricConsulting is an all Ontario based Consulting firm focused on New Business Development,
Sales and Marketing. We are a boutique firm with extensive experience. BricConsulting is
collaborative in nature and have created many proprietary products and processes. Often
imitated never duplicated. Receive the highest quality consulting services at extremely
competitive pricing.
• Overview of BricConsulting
• Service Offerings and Special Offers
• Philosophy
• Testimonials and Case Studies
• Bio on Brian Crew

3. BricConsulting Service Offerings
• Lead Generation Services Overview
• BricConsulting created Sales2B, it is the best-in-class lead generation designed for B2B. It is dependable and
reliable Relationship Selling using the latest technology and tools to maximize efficiencies and making it the most
effective and lowest priced Lead Generation program on the market.
• Double your sales and cut your costs
• Half of most sales and marketing activity is finding and qualifying leads. It requires contacting a large group of
prospects and filtering it down to those who qualify (fit your target market) and who have interest. If your Sales
activity was only spent on education, negotiation and closing you’d spend most of your time with very few Qualified
Leads, in essence doubling your sales output.
• Focus on High Payback Activities
• Investing time with Prospects who don’t turn into leads feels like a waste of time versus building relationships with highly qualified
Leads who’ll mostly turn into clients (now or in the future). Lead Generation activities is spending a little time with a lot of people
where proposing and closing deals is spending a lot of time with a few highly qualified people. It makes sense to outsource the first
part and a strong relationship person on the second.
• Improved Close Rate
• When you are closing 1 in 100 contacts, you expect most calls to fail. When you close 1 in 2 or 3 calls, you expect most to be fruitful.
This changes your perspective, your confidence and improves your success rate as you already know you can invest your time in every
call, because there is a good ROI on your time. You sell better and improve your overall close rate.
• Incredible ROI
• There is an amazing ROI built into this system. It was designed to create an 800% ROI for an independent salesperson who spends
50% of their time prospecting, 50% negotiating and closing and closes about 25% of their Leads. This model increases their close
rate, and doubles their capacity to close, all at about half the price of an admin salary. Most of my clients have positive ROI for the
year within 3 months.

4. BricConsulting Special Offers
• Build and Nurture Lead Generation
• Create a lead generation program that will create 400 new prospects per month and 10 qualified Leads per
salesperson using digital tools and integrated into your sales process.
• Outsourced Sales Leadership
• Act as a Part-time Director of Sales & Marketing
• Manage Sales Staff
• Professional development and training
• Build sales skills
• Sales Plan and Playbook
• Manage Sales Data
• Digitalize your Sales and Marketing
• One stop shop to modernize your sales and marketing. Review and revise, assets (i.e. website), skills, process,
reporting, etc.
• Sales Training
• Update your team’s skills or onboard new sales team members. Training designed for managers and sales people
of all levels. We even offer a course on selling in the new Post COVID world.
• Grants
• Federal and Provincial grants may be available for any or all of these services

5. BricConsulting Philosophy
• Holistic, Useable Solutions
• Each organization is unique and faces unique challenges, we address the symptoms and look
for a cure, be it strategic or tactical.
• Educate and Enrich your Team
• We believe in transferring knowledge to your team, so you get more bang for your dollar.
• ROI Based Engagements
• We believe you evaluate your decision based on your ROI, so we ensure you’ll have a great
ROI on our projects.
• We will use project pricing for a set of “deliverables” and price based on ensuring your ROI is
achieved.
• 100% Ontario based remote workforce
• Leveraging Canadian knowledge and insight as we work with clients across Canada.

6. BricConsulting Testimonials
• I became Brian's client during the pandemic. I had the unique challenge of being a start-up
when everything was shutting down. Brian's coaching, mentorship and lead generation program
have been invaluable to me and I have enjoyed great success as a result.
• Dawn Knowles, Owner, DK Accounting and Consulting
• Brian is a problem solver. He has a rare ability to see the big picture which allows him to
formulate creative solutions. I enjoyed working with Brian and the energy he brought to our
team.
• Jack Rice, Director, Center for Continuing Education, Loyola University Maryland
• Brian, Thank you for the tremendous work you have done in helping me secure qualified leads
for my Chair practice and peer group….your work ethic, consistency, persistence and thoughtful
approach to generating high value leads over the last 3 months has helped me tremendously
and has set me and my members up for continued success!...I happily renewed my business
relationship with you and envisage this as a continued high valued working relationship for the
months and years to come
• Joe Fera, Chair, TEC Canada

7. BricConsulting Case Study – Lead Generation
• Overview:
• Client was an independent consultant who operates 2 Peer advisory groups for business leaders. Groups were
about half full which means that profitability of operating the groups was not being optimized
• Current Situation:
• Finding highly qualified leads is a difficult task. Only 3% of leaders qualify. We were in a medium sized market
which reduced the number of prospects
• Action:
• We created a 3-month digital lead generation campaign. The campaign was monitored closely, and adjustments
made weekly.
• Results:
• We had a great success and created 45 qualified Leads, 3 closes and 1000 future Prospects. The ROI was 16
times. We decided to continue and completed 2 more campaigns and continued great success. We are now on
our 4th campaign

8. BricConsulting Case Study – Fractional Sales Director
• Overview:
• A marketing services firm with 2 salespeople, who sold two services to clients mostly in North America. The sales
team had little previous sales experience and the owner didn’t have experience managing a sales team.
• Current Situation:
• The team was near 50% of target and the incentive programs didn’t seem to motivate the team to sell more.
Team sold mostly over the phone and through email
• Action:
• I came in as the Sales Director. We commenced sales training, daily huddles, weekly and monthly meetings. We
started target setting and a sales planning strategy by account to increase share of wallet sales first. New
business second. We revised the sales process, created a sales playbook and worked on improving our sales
skills.
• Results:
• After 3 months, sales increased 30% within current accounts. We commenced a wide scale New client campaign
which resulted in about a new client per week. This put the team back on track to reach their targets.

9. BricConsulting Brian Crew Bio
Brian Crew’s twenty plus years of consulting experience is filled with satisfied clients who credit his hands-on,
comprehensive services as integral to the growth and development of their business. This multi-faceted problem
solver collaborates with leaders to provide hands-on solutions to the challenges of growing a business. The most
successful businesses are the ones that can best leverage available resources, and Brian has a proven knack for
deriving optimal outcomes from a company’s finances, technology, and human resources.
After graduating from the University of Waterloo with a BA in Economics, Brian’s career path included
management roles in which he led entrepreneurial growth through brand development, process improvement and
the creation of sales-oriented culture. He pioneered a model for product development based on client needs that
he used to achieve an incredible return on investment that he has since fine-tuned for his clients. His success as
a consultant stems partly from his ability, developed over years of experience, to holistically diagnose the deep-
rooted challenges lying beneath the surface which appear as short-term symptoms or issues, and that his clients
ask him to help resolve.
In addition to conducting his management consultancy, BricConsulting, this energetic entrepreneur is also Owner
and President of Sales2B., a lead generation service using soft relationship building skills in LinkedIn for B2B
service providers.
Brian believes in helping others on their journey to create personal bests. He welcomes leaders who are driven to
continually achieve their personal best, while building friendships, looking to the future and having fun. He will
challenge and empower his clients, who lead growth-oriented enterprises, to engage their drive and place results
ahead of ego through accountability, integrity and full participation.
Brian is married to Beth and they have two children, Allison (14) and Jonathon (12). He enjoys photography,
nature and spending time with family.