Mobile media strategies 2011 john barnes - what to build now

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Mobile Media Strategies 2011 What to build now? @johnmnbarnes June 2011 #mobilemedia11

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Gartner Top End User Predictions for 2010

Browser Based m.editions HTML 5.0 Objective C Device Based Online Offline Selective Elective Pull Push Continuous Intermittent Infinite Finite Generic Specific Broadcast Narrowcast Hybrid Apps Not Apps Pure Apps Mash-up Mobile Spectrum: where should you play!

m.editions what is the difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

example of m.editions – catering for any device, any user – liquid design

example of m.editions – full site functionality on any handset

Different Brands require different approaches Multi device use No clear leader m.edition monetisable Attractive HTML 5.0 play 94.5% Browser Based 13.8% of visits are mobile 91.2% 8.8% Mobile Desktop % of total visits % of mobile visits 10.5% of visits are mobile 94.5% 5.5% iPhone/iPad dominates Apple IoS clear leader App monetisable Obvious pure App play Device Based

Apps in general ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data capture: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key mobile findings from our Mobile research – Browser or Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[email_address] linkedin.com/in/johnmnbarnes twitter.com/johnmnbarnes

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Mobile media strategies 2011 john barnes - what to build now

1. Mobile Media Strategies 2011 What to build now? @johnmnbarnes June 2011 #mobilemedia11

3. Browser Based m.editions HTML 5.0 Objective C Device Based Online Offline Selective Elective Pull Push Continuous Intermittent Infinite Finite Generic Specific Broadcast Narrowcast Hybrid Apps Not Apps Pure Apps Mash-up Mobile Spectrum: where should you play!

5. example of m.editions – catering for any device, any user – liquid design

6. example of m.editions – full site functionality on any handset

7. Different Brands require different approaches Multi device use No clear leader m.edition monetisable Attractive HTML 5.0 play 94.5% Browser Based 13.8% of visits are mobile 91.2% 8.8% Mobile Desktop % of total visits % of mobile visits 10.5% of visits are mobile 94.5% 5.5% iPhone/iPad dominates Apple IoS clear leader App monetisable Obvious pure App play Device Based

10.

11. [email_address] linkedin.com/in/johnmnbarnes twitter.com/johnmnbarnes