Creating a winning brand: How to make killer brands and influence people
Signaler
DBD International, Ltd.Suivre
13 Aug 2013•0 j'aime•47,233 vues
Creating a winning brand: How to make killer brands and influence people
13 Aug 2013•0 j'aime•47,233 vues
Signaler
Business
Industrie automobile
Love branding? Want the download of this Slideshare presentation on branding? Simply click here to share it: http://goo.gl/OJS7ub What is branding? How does one create a brand? Brand identity specialist and Fast Company expert blogger David Brier has unearthed a key trend found in big brands or small brands that do big business. It's a secret strategy but one you'll find amongst brands that are successful, make sales and are respected amongst its core audience. You can find out more about this at http://www.risingabovethenoise.com You can follow David on Twitter @davidbrier David is available for speaking engagements as well as transforming ordinary brands into extraordinary brands. David has said, "Cookie cutters are for baking, not branding."
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Creating a winning brand: How to make killer brands and influence people
- 1. how to make KILLER BRANDS & influence PEOPLE
- 2. Want a killer brand?
- 3. Forgetaboutlove. It’sarealbuzzkill.
- 4. Whatyouneedis somethingtohate.
- 5. say hello to your customer
- 6. He(orshe)hasthings theydespise.
- 7. stuff they love.
- 8. stuff they love. stuff they hate.
- 9. Sodothebest brands.
- 10. Hating inconvenience
- 11. Netflix hated making the couch potato do anything more than was necessary to sustain uninterrupted couch-potatoing Hating inconvenience
- 12. Hating loss of suction
- 13. Dyson hated the existing stagnant vacuum cleaner category and its loss of suction Hating loss of suction
- 14. Hating limitations
- 15. Hating limitations Harley-Davidson® rejected anything that held you back from freedom of expression in life — and on the road.
- 16. Hating excuses
- 17. Nike hated the tradition of “selling sports shoes” and instead sold the dream and what everyday people aspired to be Hating excuses
- 18. Hating outdated traditions
- 19. Starbucks hated the old coffee standard and offered a coffee experience inspired by the coffee houses in Italy Hating outdated traditions
- 20. Hating limitations
- 21. Pixar hated the old school of animation and its failure to use technology to reach for infinity and beyond Hating limitations
- 22. Hating conformity
- 23. Apple hated the big established goliaths that put technology first and user experience second Hating conformity
- 24. Togreatbrands,having anenemyisn’tachoice.
- 25. Togreatbrands,having anenemyisn’tachoice. It’sarequirementfor survival(likeairand takingthatnextbreath).
- 26. Factis, oppositesattract.
- 27. Factis, oppositesattract. Andeachmakes theotherstronger.
- 28. Hereare someexamples.
- 29. TheForce.
- 30. TheForce. TheEvilEmpire.
- 31. Innovative.
- 32. Innovative. Stagnant.
- 33. Awesome.
- 34. Awesome. Average.
- 35. Brilliant.
- 36. Brilliant. Stupid.
- 37. Life.
- 38. Life. Death.
- 39. Black.
- 40. Black. White.
- 41. Good.
- 42. Good. Evil.
- 43. Aboutyou.
- 44. Aboutyou. Aboutus.
- 45. Impossible.
- 46. Impossible. Possible.
- 47. TheGoodWitch.
- 48. TheGoodWitch. TheBadWitch.
- 49. Heaven.
- 50. Heaven. Hell.
- 51. Whilemanysaythey lovevanilla,it’sthe hotfudgeeverybody craves(andtalksabout).
- 52. Soit’sthatperfect balanceofthose opposites—hotand cold—thatwins.
- 53. ANSWERTHIS:
- 54. ANSWERTHIS: Whatdoesyour brandstandfor?
- 55. Writedown youranswer.
- 56. NOWTHIS:
- 57. NOWTHIS: Whatdoesyour brandoppose?
- 58. Writedown youranswer.
- 59. Usewhatyouhate tostrengthenyour convictionforwhat yourbrandloves.
- 60. use them both to create KILLER BRANDS & influence PEOPLE
- 61. use them both to create KILLER BRANDS & influence PEOPLE “Aaargh.”
- 62. use them both to create KILLER BRANDS & influence PEOPLE “OK,Iseewhat youmean! Iloveyoutoo.”
- 63. Forexample,Ilove thatoverhalf-a-million peoplehaveviewed mypresentations...
- 64. AndIhatethatonly half-a-millionpeople haveviewedmy presentations.(So manymorecouldgain fromviewingthem.)
- 65. Whichones?
- 66. Ifyou’reinneedofno-B.S.brandinsight,thenthisone:
- 67. Ifyou’rebrandinganythingatall,thenthisone:
- 68. Ifyou’rerebrandinganexistingbrand,thenthisone:
- 69. Ifyou’reimmersedincommitteehell,thenthisone:
- 70. TWITTER FACEBOOK LINKEDIN thendownloadyourfreepdf! Sharetodownload yourfreePDFof thispresentation Click on the icon above to share
- 71. Visitandsubscribeat RisingAboveTheNoise.com FollowDavidBrierontwitter: @davidbrier Design,artdirectionandtextby DavidBrierofDBDInternational Copyright2013DBDInternational Want more?