The document discusses several case studies of branding campaigns that achieved significant results quickly. It describes a small city that saw a 500% increase in walk-in visitors within 12 months of launching a new brand identity, slogan, icons and posters. It also discusses a company that increased sales 20% in the first month after repackaging and a gourmet truffle maker that saw sales increase 300% in the first month after changing only its packaging. The document argues against claims that branding takes time to achieve results and shows these cases as evidence that impact can happen rapidly.