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Startup DNA: Speed Wins

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This is an excerpt from my talk "Startup DNA" (http://www.slideshare.net/brikis98/startup-dna) that just focuses on the "Speed Wins" concept. For more info, check out my book "Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams" at http://www.hello-startup.net.

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Startup DNA: Speed Wins

  1. 1. Startup DNA: Speed Wins
  2. 2. Yevgeniy Brikman ybrikman.com | @brikis98 | brikis98.blogspot.com Worked at a couple successful startups: LinkedIn, TripAdvisor Built a lot of stuff: Enterprise products, hiring tools, scalable infrastructure, company culture, engineering branding, travel apps, VoIP software, innovation programs. About me
  3. 3. Wrote a book about what I learned www.hello-startup.net
  4. 4. These are my personal observations on a few traits that make startups successful.
  5. 5. Outline 1. Make excellent mistakes 2. Boyd's law 3. Speed Wins
  6. 6. Outline 1. Make excellent mistakes 2. Boyd's law 3. Speed Wins
  7. 7. "Make excellent mistakes" Dan Pink
  8. 8. The road to startup success is paved with failure
  9. 9. Failed projects
  10. 10. ● Answers ● Events ● Tweets ● Github ● Countless other experiments that never made it past a "dark launch"
  11. 11. ● Beacon ● Places ● Deals ● Credits ● Questions ● Lite ● Email
  12. 12. ● Wave ● Buzz ● Labs ● Health ● Knol ● Catalog ● Video ● Answers
  13. 13. The Pivot
  14. 14. ● Started as a way to share images in Game Neverending, a massively multiplayer online game. ● Rewritten to focus on photo sharing ● Acquired by Yahoo for $35m in 2005
  15. 15. ● Started out as burbn, an HTML5 mobile app for location-based social networking with photo sharing as one of many features ● Completely rewritten as a photo sharing focused native app ● Sold to facebook for $1bn in 2012
  16. 16. Twitter ● Started out as odeo, a site to create and share podcasts ● Struggling to stay alive, they held a hackathon. Jack Dorsey proposed the microblogging concept (originally, text message only). ● 500m users and $10b valuation in 2012
  17. 17. "Timing, perseverance, and ten years of trying will eventually make you look like an overnight success." Biz Stone
  18. 18. The Failure
  19. 19. Richard Branson ● Virgin Clothes failed ● Virgin Cola failed ● Virgin Vision failed ● Virgin Vodka failed ● Virgin Wine failed ● Virgin Jeans failed ● Virgin Cars failed ● ... and many others failed ● ... but several hundred others succeeded
  20. 20. "I have not failed. I have just found 10,000 ways that won’t work." Thomas Edison
  21. 21. Reid Hoffman ● His first startup was Socialnet.com: a social network for dating. ● Never heard of it? Exactly. ● Went on to become COO of Paypal, co- founder of LinkedIn, and one of the most successful angel investors of the last decade.
  22. 22. "If you're not failing every now and again, it's a sign you're not doing anything very innovative." Woody Allen
  23. 23. Note: these are not failures, but experiments. The goal of an experiment is learning.
  24. 24. Outline 1. Make excellent mistakes 2. Boyd's law 3. Speed Wins
  25. 25. "Speed of iteration beats quality of iteration." Boyd’s Law
  26. 26. Time Maturity Mature, stable Proof of concept Idea Product development (assumption)
  27. 27. Time Maturity Mature, stable Proof of concept Product development (reality) Idea
  28. 28. Time Maturity Mature, stable Proof of concept Product development (reality) Idea A very large portion of development time is trial and error
  29. 29. In a trial and error world, getting to errors faster is the key to success.
  30. 30. Time Maturity Mature, stable Proof of concept Product development (technology comparison) Dynamic/interpreted languages Static languages Idea
  31. 31. Time Maturity Mature, stable Proof of concept Product development (technology comparison) Idea Dynamic/interpreted languages Static languages Find error Find error
  32. 32. Time Maturity Mature, stable Proof of concept Product development (technology comparison) Idea Boyd’s Law
  33. 33. Time Maturity Mature, stable Proof of concept Product development (technology comparison) Idea Dynamic/interpreted languages Static languages Innovation Advantage
  34. 34. Time Maturity Mature, stable Proof of concept Product development (framework comparison) Idea RoR, Play Spring MVC, Servlets Innovation Advantage
  35. 35. Time Maturity Mature, stable Proof of concept Product development (methodology comparison) Idea Agile, Lean Waterfall Innovation Advantage
  36. 36. "If you're not embarrassed by your first release, you've launched too late." Reid Hoffman
  37. 37. Outline 1. Make excellent mistakes 2. Boyd's law 3. Speed Wins
  38. 38. "Speed wins" Stephen Kaufer
  39. 39. Fundamental idea behind Agile and Lean: some of your assumptions wrong.
  40. 40. The problem is, you don’t know which ones.
  41. 41. Winners recognize their startup “vision” as a series of untested hypotheses in need of “customer proof.” Steve Blank
  42. 42. Time Maturity Mature, stable Proof of concept Product development (reality) Idea “customer proof”
  43. 43. “The only way to win is to learn faster than anyone else.” Eric Ries
  44. 44. Time Maturity Mature, stable Proof of concept Product development (technology comparison) Idea Faster learning
  45. 45. Speed wins strategy: design experiments that offer maximal learning at a minimal cost (e.g. MVP, customer development, A/B testing)
  46. 46. “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” Rupert Murdoch
  47. 47. Recap 1. Make excellent mistakes 2. Boyd's law 3. Speed Wins
  48. 48. For more info, check out my book www.hello-startup.net

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