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Hello	
  
Hello	
  
@samconniff
Chief Purpose Officer	
  
#ChiefPurposeOfficer
@samconniff
Chief Purpose Officer?	
  
Chief Purpose Officer
Livity	
  
Livity	
  
Our purpose
Our clients
Our positioning
Livity:
Youth
centered
design
Always
start with
the need
Livity:
Youth
centered
innovation
sessions
”On inspiration tour at Google, Apple, IDEO
and day 3 was at Livity. Our expectations were
the lowest but the inspiration received was by
far the greatest. From the moment we arrived
the energy ! was infectious, and by the time we
left we were all thinking at a new level!”	
  
Angel Perez Marketing Director Eli Lilly
More of us
More of our thinking
Business 	
  
mortality
rates
1965
60
years
Business 	
  
mortality
rates
1965 2015
60
years
15
years
Business 	
  
birth rates
1965 2015	
  
5.2m
700k
Business average 	
  
mortality vs.	
  
maximum life 	
  
expectancy
Max Ave.
700
years
Business 	
  
Innovation
cycles
1965
Now
Business innovation need
Innovation
cycle 12 months
Innovate
Or die
Business innovation need
Innovation
cycle 12 months
Innovate
Or get
Uber’d
“There is accumulating evidence that
corporations fail because the prevailing
thinking and language of management are
too narrowly based on the prevailing thinking
and language of economics…
Companies die because their managers
focus on the economic activity of producing
goods and services, and they forget that their
organisations' true nature is that of a
community of humans…
What happened chaps?
How did we end up with…
Things slip
Stewardship	
  
Need driven audience	
  
Manufacture for quality	
  
Shit we need	
  
Good ol’ days	
  
Shareholder gain	
  
Advertiser driven audience	
  
Manufacture for cost	
  
Shit we don’t need	
  
The end is nigh	
  
}
Things slide
Shit we don’t need
Shit we need
High attentionLow attention
Most of us	
  
Most of the time
Big Business	
  
Lazy Humans & 	
  
Total Bastards
“Big Business is unique
amongst threats to the
earth and the happiness
and future of all human
existence, in that it’s the
only threat we face that
systematically and
knowingly drains the long
term natural resources
essential to our survival.”
Business 	
  
mortality (Ave.)
1965 Now
60
years
15
years
Cohesive with strong
identity, values,
culture and vision.
Tolerant, allowing for
eccentricity, outlying
and innovation.
Sensitive to shifts in
environment and
their role within it.
Financially flexible,
independent and
conservative.
Purpose. Purpose.
Innovation. Innovation.
Profit?
Business 	
  
mortality (Ave.)
Purpose &
Innovation
Profit
60
years
15
years
“Purpose driven companies are more successful”
Not Corporate Social Responsibility
“Social Enterprise is the future of all enterprise”
Social innovation is the catalytic convertor of business
The shift to social innovation
Chief Technology Officers
Chief Electricity Officers
Chief Diversity Officers
Chief Purpose Officer	
  
? ??
Chief Purpose Officer
Yes, but?	
  
Livity is a one off
and tiny example,
that’s no
justification of
enduring purpose
led profitability.
Yes, but?	
  
Livity is a one off
and tiny example.
OK, but?	
  
There might be some
interesting and emerging
alternative business
models and projects but
when it comes to actual
products and customers
it boils down to price,
choice and convenience.
OK, but?	
  
There might be some interesting
and emerging alternative business
models and projects and a
seeming shift in consumer
consciousness, but getting the
actual business to care is a
different matter, people work to
get paid and get promoted.
OK, but?	
  
There might be some interesting and
emerging alternative business models
and projects and a seeming shift in
consumer consciousness, and perhaps
there’s also a new dimension in staff
motivation, but it’s the decision makers
that count, and you’re not going to
change the CEO’s mind.
#Stewardship is back
Ok, ok, but?	
  
There might be some interesting and
emerging alternative business models and
projects and a seeming shift in consumer
consciousness, and perhaps there’s also a
new dimension in staff motivation and it
could look like there’s a new breed of
CEO’s but… whatever! Ultimately the
shareholders are expecting!
Ethical investment markets are norming	
  
Things change
Customers care	
  
Employees care	
  
Leadership care	
  
Shareholders care	
  
Everyone has agency	
  
Everyone has precedent	
  
Everyone has choice	
  
Everyone has access}
Old vs.
new
paradigm
Then Now
Sell same shit,
blame
shareholders,
pay off staff,
exploit the poor
and / or the
environment.
Target need,
manage
through
culture, lead
through
purpose,
harness
diversity.
Chief Purpose Officer	
  
? ??
No one is coming to save us
Chief Purpose Officer?	
  
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer - Job Description:	
  
Objective of this role:	
  
Increase the long term successful
performance of your organisation by aligning
the values of your customers, your teams and
your business objectives to create lasting and
measurable positive impact, beyond profit.
#chiefpurposeofficer
@samconniff
Thank you
@livityUK
Livity:	
  
Innovation
takes place
at the edges. 	
  
Purpose
leads to
innovation
over
process.
Always,
always
start with
the need
Sexting
Zipit
83
Zipit
85

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