15. Livity:
Youth
centered
innovation
sessions
”On inspiration tour at Google, Apple, IDEO
and day 3 was at Livity. Our expectations were
the lowest but the inspiration received was by
far the greatest. From the moment we arrived
the energy ! was infectious, and by the time we
left we were all thinking at a new level!”
Angel Perez Marketing Director Eli Lilly
25. “There is accumulating evidence that
corporations fail because the prevailing
thinking and language of management are
too narrowly based on the prevailing thinking
and language of economics…
26. Companies die because their managers
focus on the economic activity of producing
goods and services, and they forget that their
organisations' true nature is that of a
community of humans…
29. Things slip
Stewardship
Need driven audience
Manufacture for quality
Shit we need
Good ol’ days
Shareholder gain
Advertiser driven audience
Manufacture for cost
Shit we don’t need
The end is nigh
}
33. “Big Business is unique
amongst threats to the
earth and the happiness
and future of all human
existence, in that it’s the
only threat we face that
systematically and
knowingly drains the long
term natural resources
essential to our survival.”
35. Cohesive with strong
identity, values,
culture and vision.
Tolerant, allowing for
eccentricity, outlying
and innovation.
Sensitive to shifts in
environment and
their role within it.
Financially flexible,
independent and
conservative.
55. OK, but?
There might be some
interesting and emerging
alternative business
models and projects but
when it comes to actual
products and customers
it boils down to price,
choice and convenience.
56.
57. OK, but?
There might be some interesting
and emerging alternative business
models and projects and a
seeming shift in consumer
consciousness, but getting the
actual business to care is a
different matter, people work to
get paid and get promoted.
58.
59. OK, but?
There might be some interesting and
emerging alternative business models
and projects and a seeming shift in
consumer consciousness, and perhaps
there’s also a new dimension in staff
motivation, but it’s the decision makers
that count, and you’re not going to
change the CEO’s mind.
61. Ok, ok, but?
There might be some interesting and
emerging alternative business models and
projects and a seeming shift in consumer
consciousness, and perhaps there’s also a
new dimension in staff motivation and it
could look like there’s a new breed of
CEO’s but… whatever! Ultimately the
shareholders are expecting!
63. Things change
Customers care
Employees care
Leadership care
Shareholders care
Everyone has agency
Everyone has precedent
Everyone has choice
Everyone has access}
64. Old vs.
new
paradigm
Then Now
Sell same shit,
blame
shareholders,
pay off staff,
exploit the poor
and / or the
environment.
Target need,
manage
through
culture, lead
through
purpose,
harness
diversity.
74. Chief Purpose Officer - Job Description:
Objective of this role:
Increase the long term successful
performance of your organisation by aligning
the values of your customers, your teams and
your business objectives to create lasting and
measurable positive impact, beyond profit.