Retailer Conference and Exhibition Sample Presentation For Observepoint

1. Brion Hickey – Director of Ecommerce
Travel with an insider
Viator
• B 2 C global solution - Purchase tours and private guides online
• All tours and guides handpicked and verified
• Low price guarantee
• 24/7 Support

2. Theme
Data with context to add value

3. What is the context exactly?
• We always question our data – does that look right?
• We always ask - are those vendor tags firing correctly?
• Debuggers are great for 1 page – but we have more than 1 page.

4. • Lets show some data with some context
• This helped us take action and add value

5. • Desktop site only (we eventually did our m.viator.com)
• 50k page audited (50k chunks are best for scale)
• Audit score 86 out of 100 – We got a B ! I have had a 56 before : /
• Pages tagged 99% - What is up with that 1%?
• Lets take a look

6. • “about-us” page is missing a tag?
• This accounts for a lot of traffic – ouch
• This makes attribution difficult – ouch
• What else is happening?
Not bad but what did we find?

7. • 26k pages have multiple tags – ouch
• 13k pages affected – ouch

8. • Small % of tags at top. Not ideal for this tag type.
• Larger group of tags located at middle of page – not ideal but looks ok
• Smaller group of tags located at bottom – this is ideal

9. • 100 pages take 10-20 seconds to load
• 1,300 take 6-10 seconds to load
• Ultimately we have a good selection of pages to optimize

10. • How do we fix this?
• How do I communicate this to engineering team?

11. • How do we fix this?
• How do I communicate this to engineering team?

12. • All data is conceptualized into excel files
• Each excel file provides the type of problem found and the page
URL that needs to be fixed.
• Easy to send as a zip file and have engineering take a look and fix.
Easy