August/September_UP.DATE_12

JOURNAL “Facilitating Trade & Investment Between Indonesia and Britain”

AUGUST/SEPTEMBER 2012

Angel Investing Imports of Fruit & Indonesian Entrepreneurs torical ties Indo
His

for Emerging Vegetables into Indonesia- - as the Agents of Change rs
ne

a

sia
ye

-UK
200
Entrepreneurs An update on New in Facing Eurozone Crisis
in Indonesia Regulations Impact to Indonesia
Economy
PAGE 32 PAGE 38 PAGE 47

Success
Means
Entrepreneurs (are)

smaller

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2| AUGUST/SEPTEMBER 2012

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TABLE OF CONTENTS

EVENTS 40 When Japanese Customers
8 Young Professionals Group are Actually Right and Truthful
Indonesia’s Investment Outlook contributed by BritCham's
9 HR Sector Group Seminar. Manufacturing & Retail Sector
10 Luncheon: Developing People - It’s a Group
Our patron:
leader’s job and makes life easier 42 The Hunting Knife Versus the
11 Business & Social Gathering - June & Penknife contributed by BritCham's
July 2012 HR Sector Group
12 Professional Womens Group
- Wisdom from Extra-ordinary SME SPOTLIGHT
Proudly sustained by: Experience and Breast Cancer 43 The Rich are Getting Younger
Awareness contributed by ActionCOACH
13 Professional Womens Group -
Effective Networking THIS MONTHS FEATURES
Strategies 44 Entrepreneurship Policies for
Sustainable Economic Growth
BUSINESS & ECONOMICS contributed by BritCham's Young
15 The Power of Action Learning in Professional Group
Creating Sustainable Competitive 47 Indonesian Entrepreneurs - as the
Advantages Agents of Change in Facing Eurozone
contributed by PT. People Power Crisis Impact to Indonesia Economy
18 Health, Wealth and Happiness contributed by Jennifer Hadinugraha
(please) contributed by One Asia 48 Are Team Building Trainings Really
20 Killer Sales Presentations Worth the Investment? contributed
contributed by Think8 by Outward Bound Indonesia
22 Are You LinkedIn? contributed by 50 New Tax Plan for SME's contributed
Infotech SF Consulting
24 Renewable Energy in Indonesia 52 The success of Indonesia’s SME
contributed by PT. Serdang development contributed by The
Biopower Executive Centre

INDONESIAN BUSINESS LIFESTYLE & HEALTH
NEWS 53 Minimal Access Neurosurgery -
fiction or reality? contributed by
26 Angel Investing for Emerging Raffles
Entrepreneurs in Indonesia 54 Naked Conversation - Book Review
contributed by HIPMI JAYA 55 This Month in History
28 Trade and Investment Opportunities 56 The Games in Numbers - Myth
for Indonesia in Special Economic
Airline partner of the year 2011/2012:
Zones of India contributed by KADIN MEMBERS
INDONESIA ANNOUNCEMENTS
57 New Members
BANKING & FINANCE 59 Members Announcements
30 Global Connections Report
contributed by HSBC
This publication is not for sale. It is distributed free to members 34 Indonesia – Investment-grade
of the British Chamber of Commerce in Indonesia (BritCham). A euphoria fades contributed by
number of articles in Up.Date have been provided to us by outside
sources, including Concord Consulting and Castle Asia, and have Standard Chartered Bank
been reproduced in this newsletter largely without editing. The 36 Are High Investment Returns Still
articles selected represent a range of views on significant current
issues in Indonesia. The views expressed in this journal cannot be Possible Today contributed by PPI
assumed to represent the official views of BritCham as a whole nor Indonesia
of its Board of Management and Executive Office. Any errors of fact
that occur in the articles are the responsibility of the contributing
author or publisher.
SECTOR GROUPS
The articles conntributed by CastleAsia are summary translations 38 Imports of Fruit & Vegetables
from the original Indonesian language sources for inclusion in their
into Indonesia- An update on
own publication, Indonesia Country Program; Executive Highlights.
The contents and views expressed do not necessarily represent New Regulations contributed by
those of CastleAsia or BritCham. The translations may not be literal. BritCham's FFFA Sector Group
The articles are not intended as formal advice and should not be
relied upon as such.

www.britcham.or.id | 1

agustus-september_16august.indd p1 8/16/12 7:33 PM

FORTHCOMING EVENTS

For further information or to make a reservation, please contact events@britcham.or.id
or call DHINI at +62 21 522 9453
For Associate sponsorship, please contact salesmkt@britcham.or.id

THURSDAY August’s Business & Social Gathering

30
AUGUST
Sponsored by Government of Riau Island
Shangri-La Hotel | |18.00 – 12.30

THURSDAY
Breakfast Panel Briefing
6
SEPTEMBER
“Business Risk & Security”
18.00 – 12.30 | 5* CBD hotel
Wisma Metropolitan I, 15th Floor
Jl. Jend. Sudirman Kav. 29-31
Jakarta 12920 – Indonesia
PHONE +62 21 522 9453
FAX +62 21 527 9135
EMAIL bisnis@britcham.or.id
THURSDAY European Business Partners: www.britcham.or.id

13
SEPTEMBER
BRITCHAM, EKONID, IFCCI, INA & Eurocham
Hosted by BritCham, Sponsored by CEO Suite
18.00 – 12.30 | TBA
OFFICERS CHAIRMAN Haslam Preeston
VICE CHAIRMAN Maxi Gunawan HONORARY
SECRETARY ACTING James Bryson HONORARY
TREASURER Daniel Hankinson
MONDAY BritCham in association with The Fry Group: SECTOR GROUPS CHAIRMAN OF ENERGY

17 UK Tax Seminar - focusing on Residency & Domicile
18.00 – 20.30 |TBA (Refer to page 14)
SECTOR David Braithwaite MBE CHAIRMAN OF
HUMAN RESOURCES David Knowles CHAIRMAN
OF INFRASTRUCTURE Scott Younger OBE
SEPTEMBER
CHAIRMAN OF MANUFACTURING & RETAIL
Joseph Hwang CHAIRMAN OF FOOD, FORESTRY,
TUESDAY
Breakfast Briefing: An Introduction To Navigating
18
FISHERIES & AGRICULTURE Roger Pinder
Business Opportunities in Myanmar SECTOR COMMITTEES CHAIRMAN OF
Sponsored by Cushman & Wakefield MEMBERSHIP SECTOR COMMITTEE Aziz Adam
SEPTEMBER
07.30 – 09.00 |TBA Sattar CHAIRMAN OF SME SECTOR COMMITTEE
Cynthia Wihardja CHAIRMAN OF YOUNG
THURSDAY PROFESSIONALS GROUP Jay Singgih CHAIRMAN

4
Breakfast Briefing: OF PROFESSIONAL WOMEN COMMITTEE
Sponsored by Cushman & Wakefield Juliette Williams BOARD MEMBERS Tom
OCTOBER 07.30 – 10.00 | TBA Aaker, John Arnold OBE (Former Chairman),
James Bryson, David Burke, Rob Daniel, John
Galvin, Colin Harvey, Malcolm Llewellyn OBE
WEDNESDAY
(Former Chairman), Tonny Pranatadjaja, Harun

17
Breakfast Briefing: The Journalists Perspective of
Reksodiputro, John Slack, Darwin Silalahi
Indonesia
EX OFFICIO Debbie Clarke – Director of UKTI,
OCTOBER 07.30 – 10.00, | TBA
Keith Davies OBE – Director of British Council,
Heru Dewanto – IABA (CORRESPONDENCE FOR
THURSDAY October’s Business & Social Gathering BOARD MEMBERS may be addressed to: info@

25
OCTOBER
Sponsored by Allied Pickfords, Colliers, Etihad,
FTI Consulting
britcham.or.id)
EXECUTIVE OFFICE EXECUTIVE DIRECTOR
Chris Wren (chriswren@britcham.or.id)
18.00 – 20.30 | TBA
EXECUTIVE ASST Irawati Nataadidjaja
THURSDAY BritCham's Professional Womens Group (administration@britcham.or.id) SALES

25
OCTOBER
16.00 – 18.00 | TBA & MARKETING COORDINATOR Shinta
Permatasari (salesmkt@britcham.or.id) EVENT
COORDINATOR Dhini Puspitasari (events@
britcham.or.id) FINANCE OFFICER Daliana
THURSDAY
September’s Business & Social Gathering UK Alumni Tiono (finance@britcham.or.id) PUBLICATIONS

27
Sponsored by Global Assistance, The Haven, Prudential & Robbie Stone (publications@britcham.or.id)
Santa Fe BUSINESS DEVELOPMENT Hans Mohammad

OCTOBER 18.00 – 20.30 | TBA (busdev@britcham.or.id)



British Chamber of Commerce TUESDAY

16
in Vietnam (bbgv.org) BritCham Economic Briefing with
Roman Scott
OCTOBER
SATURDAY

15 BBGV HCMC supports AusCham WEDNESDAY

31
Annual Ball “Arabian Nights” Collaborating across the Supply Chain
SEPTEMBER for Green Growth
OCTOBER
WEDNESDAY

26
SEPTEMBER
BBGV HCMC’s luncheon with the Lord
Mayor of the City of London British Chamber of Commerce in
Thailand (members.bccthai.com)

SUNDAY TUESDAY

30
BBGV HCMC FUN RUN FOR CHARITY
4
Special BCCT Luncheon (Bank of
Thailand)
SEPTEMBER OCTOBER

British Chamber of Commerce in THURSDAY THURSDAY

20 & 18
Singapore (britcham.org.sg) Third Thursday Networking
Evening
THURSDAY SEPTEMBER OCTOBER

13
Entrepreneur / SME Inter-Chamber
Networking Night TUESDAY

11
SEPTEMBER Business Breakfast
British Business Association Cambodia
FRIDAY SEPTEMBER

28
SEPTEMBER
Energy & Utilities Briefing
British Chamber of Commerce in
Philippines (bccphil.com)
THURSDAY

4
OCTOBER
13th Annual Business Awards TUESDAY

4
Business Lunch
Philippine Consumer Trends &
SEPTEMBER Ecconomic Outlook

BritCham members in Indonesia are invited to attend Chamber events at BISEA Conference participating Chambers.
USE YOUR BritCard.

EDITORIAL TEAM The Executive Office: chriswren@britcham.or.id, Robbie Stone. DESIGN, LAYOUT AND PRINTING PT. PHOENIX Communications. Jl. Benda Raya No. 98 A-B Cilandak 12560
T:+62-21 781 3212 | F: +62-21 781 2476 | E: creativeservices@phoenix.co.id | www.phoenix.co.id
UP.DATE is published by BritCham (British Chamber of Commerce in Indonesia). This publication may not, in whole or part, be lent, copied, photocopied, reproduced, translated or
reduced to any electronic medium or machine readable form without the express written permission of the publisher.



CHAIRMANS MESSAGES

Despite somewhat overblown fears arising Reform, stated Indonesia’s Civil Service
from a lack of private security guards faced five key problems:
and understandable concerns about the
weather and transport infrastructure, 1. Over-complicated and excessively
London put on an absolutely spectacular staffed organisational structure
show. The organisational challenge in 2. Under-staffing and lack of specialists
hosting the world’s premier sporting in critical areas of competence
event in one of its largest cities, with 3. Difficulties in measuring the delivery
London’s creaking tube and commuter and outcome of services
rail network, notorious shortage of hotel 4. Poor quality of most public services
rooms, overburdened roads and all the 5. Overlapping laws
horrors of Heathrow, cannot be under
estimated. Beijing faced similar difficulties, The encouraging news is that Pak Eko and
but benefited from the iron control of the his boss, Administrative Reform Minister,
state over pretty much everything in the Pak Azwar Abubakar, understand the
pursuit of national glory. That cannot be nature of the problem. But, rather as with
said for London and it says huge amounts the KPK tackling corruption (part and parcel
for the capabilities of the organising of administrative reform), one wonders
committee and supporting government whether the resources and commitment
institutions that things have largely gone to sustain a long-term effort can be
Haslam Preeston pretty smoothly. marshalled. Put another way, is there the
political will to effect real change. Equally
Looking at Indonesia, I wonder what important is that the desire and impetus for
Britain, Britain, Britain... would need to change in order for Jakarta change should also come from within the
I must admit I fell victim to host a successful Olympic Games. The bureaucracy itself. However, the current
starting point would be winning the right standoff between the national police and
to the Olympics hype. to host the Games in the first place. The KPK over the arrest of a two-star police
Badminton has never been city and national governments would need general does not seem encouraging. The
so gripping as watching Lin to create and sustain an organisation to protection of established privileges and
mount a credible bid against international practices appear to be more important
Dan (China) snatch Gold from competitors, and after winning the bid, than effecting perhaps painful change for
Lee Chong Wei (Malaysia). push through necessary infrastructure the greater good. If that remains the case,
investment whilst adhering to an inflexible and until society demands otherwise, then
Whilst perhaps hours of timetable. the efforts of the cluster of technocrats
ping pong coverage was at the highest levels in government will
wearing (yes, I was watching Indonesia’s civil service has struggled to achieve far less than they otherwise might.
deliver infrastructure projects of far greater
– China appears to own the importance than mere sporting venues and To return to my original point on hosting
sport), catching Alistair and it is this failure to execute that is concerning. the games here: unless the government
Inspiring targets, articulate ministers and can accelerate the drive for administrative
Jonathan Brownlee take Gold reams of (hopefully) well-thought out reform, a “Jakarta 202X” Games would be
and Bronze for Great Britain legislation and regulations will find it less Beijing 2008, and more like New Delhi
in the Triathlon, in front of difficult to surmount a venal and corrupt 2010.
bureaucracy. Things are in a parlous state
250,000 spectators on a when one often reads in the media that A final point on the Olympics: the churlish
course around Hyde Park, business regards payments to government decision by the UK’s Football Team Captain,
officials to expedite processing of licenses, Ryan Giggs, not to sing the national anthem
was a wonderful moment. permits and so on as a necessary “tax” for reasons generally lost on the rest of
The medal standings have to ensure they can simply do business. the world (born in Cardiff, he grew up
also given the rather surreal I remember a newspaper article in the in Manchester and is part West African
Philippines several years ago lamenting – surely a great advertisement for our
feeling of seeing Australia a research report that rated only India modern United Kingdom, rather than
trailing Kazakhstan....I have and Indonesia as having more inefficient Welsh nationalism?). A real leader would
bureaucracies. have either turned down the captaincy,
quietly hidden my Australian or swallowed his pride for the unity of his
passport. Writing in the Jakarta Post in June, Eko team and country.
Prasojo, Deputy Minister for Administrative



In the future, there will be
no markets waiting to emerge.
By 2050, it is forecast that 19 of the 30 largest economies by
GDP will be countries we now call ‘emerging’* But how will
.
this new world order stack up for your business?

At HSBC we understand emerging markets – 150 years ago
we were set up to facilitate trade between China and Europe.
Our Trade teams, on the ground in over 60 countries, can
help you navigate local markets while keeping your eye on
the bigger picture.

There’s a new world emerging.

Connect to the latest international business insight at
www.hsbc.com/globalconnections

*Source: HSBC “The World in 2050” Jan 2011.
.

Issued by The Hongkong and Shanghai Banking Corporation Limited.


EXECUTIVE UPDATE

Most importantly, by the end of October, to you. This will be work-in-progress from
we will be able to offer members the mid September.
added complimentary facility of conducting
meetings at BritCham when more convenient, EIBD - ACTIVE
or when the BritCham setting might be more BritCham is one of the collaborating
conducive to opening or closing a deal. Chambers for the EU-Active project. An
annual focal point is the EIBD (Euro-Indo
CHRISTMAS PARTY Business Dialogue) which is a B-2-B forum
Well, we have billed this year's Christmas for providing essential input for G-2-G
party as a 'Right Royal' event. We have all deliberations on trade issues. The main
enjoyed the Silver Jubilee celebrations that purpose is to create a better environment to
have been beamed across the world and mutually exploit business opportunities. This
perhaps many of us were amazed at HM's year's EIBD will be held in Bali on November
interphase with 007 for the opening of the 8 and 9. It is intended to assemble 25
London Olympics 2012. This year's BritCham senior executives from each of Europe and
Christmas Party is to be our celebration of Indonesia to participate in specific sectoral
two great landmarks in British history. Tickets and cross-sectoral working groups. Both
will be announced as on sale at the Special President SBY and the EU President will be
Alumni B & S Gathering on Sept 27th and you in attendance to hear the output and for
Chris Wren can guarantee a sell-out within a couple of a wider plenerary session that is likely to
EXECUTIVE DIRECTOR weeks, as last year. Our corporate members attract around 400 delegates. BritCham has
have been quick to sign up to sponsorship specific responsibility for the Infrastructure
opportunities. With Gold fully subscribed sector. If you would like to actively participate
SMART OFFICE BRITCHAM and HSBC having taken the banking slot in or receive an invitation, please contact me
Following the signing of the Platinum, one further Platinum slot remains personally.
and a couple of Silver and Associate.
MOU between BritCham and AMNESTY
UK ABC ( UK Asean Business EVENTS Each year a small percentage of our members
Council) during the PM's As we enter the last trimester of 2012, lapse and yet we continue to meet them
BritCham is delighted to draw members periodically at various events. It may be
recent visit, we are delighted attention to a long list of events that that the separation has been inadvertent,
to report that our follow-up is feature sector updates, alternative country so if you are a lapsed member from 2011
a full refurbishment and very perspectives, valuable information on current or 2012, we will be offering you an amnesty
trends and the eagerly awaited launch of the enabling you to renew before the end of
fresh look for our BritCham BritCham Business Confidence Index. Many September without having to pay a new
Executive Office. additions to our events list are pending, so Admin fee. Please keep an eye open for
please do keep a close eye on each Monday's your personalised invitation detailing the
Forthcoming Events mail. special 'amnesty' terms.
The MOU committed BritCham to providing
British SME's, looking at opportunities DATA MANAGEMENT SYSTEM
in Indonesia, with 'on-demand' smart- We listen very carefully to your comments
office facilities with the unique privilege and suggestions. One thing has been clear Your comments and suggestions are always
of mentoring and assisting, including and that is the need to rejuvenate our important and welcomed. Please contact
match-making. In order to honour this communication platforms. A very significant me directly on: chriswren@britcham.or.id
commitment we have now contracted a step towards this is a complete overhaul
full re-furb of our Wisma Metropolitan 1 of our database management system. The
facility that includes 2 smart-offices for 4 result will provide you with more opportunity
and 6 persons respectively, as well as hot to use the BritCham website for bookings
desks so that BritCham is in a position to take and information retrieval and for us to learn
on temporary additional staff for specific more about your preferences. Our objective
business services and projects. is to be alerting you about the events and
issues that you are telling us are important


agustus-september_16august.indd p6 8/16/12 7:33 PM C
Chris


agustus-september_16august.indd p7
Ch i t
Christmas_2012_FLYER a4 ok.idd 1
2012 FLYER 4 k idd 8/16/12 2:16 PM
7:34
8/16/12 2 16 PM

EVENTS

britcham's young professionals group
On 14th June 2012, the BritCham Young Professionals Group (YPG) hosted an event with the theme of
“Indonesia’s Investment Outlook”, with speakers Mr. Daniel Budiman (Founding Partner of Mahanusa
Capital) and Mr. Tigor M. Siahaan (Chief Country Officer of Citibank Indonesia), moderated by Mr. James
Bryson (Director and Founding Partner of PT HB Capital Indonesia). The event was hosted at the Financial
Club Jakarta and was attended by young professionals from various sectors including financial services,
management consultancy, investment banking and investment management.

Tigor M. Siahaan (Chief Country Officer of
Citibank Indonesia).

Haslam Preeston (BritCham Chairman), Daniel Budiman (Founding Partner of Mahanusa
Capital), Tigor M. Siahaan (Chief Country Officer of Citibank Indonesia) and Jay Singgih
(Chairman of Young Professionals Group).

Jay Singgih
(Chairman of Young Professionals Group)
delivering his opening remarks.

Tigor M. Siahaan (Chief
Country Officer of Citibank
Indonesia) delivering his
words.

James Bryson (BritCham Board Member), Tigor M. Siahaan (Chief Country
Officer of Citibank Indonesia), Daniel Budiman (Founding Partner of
Mahanusa Capital).

Jay Singgih (front) and audience listening Guests Enjoying the buffet.
to Tigor M. Siahaan and Daniel Budiman.

Nicky Yuventius
Andrew Sutedja (BritCham YPG Committee (BowerGroupAsia) putting
Member) third from left , with Guests. forward his question.

T
he event, which took place as a panel discussion forum, provided an insight on investment outlook in the various sectors in
Indonesia, including government regulations, regional/global economy and its impact on short and long-term investments
in Indonesia. The panel discussion also raised issues which should be improved, such as further investments on education
and human capital as well as introducing policies and further investments in infrastructure which would create a more conducive
ecosystem for entrepreneurship and innovation in Indonesia. These would need strong leadership and government support/
commitment; however, working together on this with private enterprise would ensure Indonesia’s increased competitiveness
in the regional and global stage, as well as an increased sustainable development and economic growth.

BritCham's YPG would like to take this opportunity to thank our speakers, Mr. Daniel Budiman and Mr. Tigor M. Siahaan, as
well as Mr. James Bryson as the moderator for our event. We would also like to thank the BritCham Executive Office, BritCham
Board Members, Mr. Haslam Preeston and Mr. Chris Wren for the continuous support and mentorship to our Group. Last but
not least, we would like to thank all our guests and attendees for all the continuous support and we very much look forward
to seeing all of you at the next BritCham YPG event. Jay Singgih - Chairman of BritCham's Young Professionals Group



BritCham's HR Group's seminar
Five Ways Business Leaders Use Mediation To Their
Advantage by Raymond Lee
SPONSORED BY :
&
How Your Company can Change to Retain Talent: How to
use Employee Engagement Surveys by David Knowles
Mr. Raymond Lee, a mediator with the Indonesian Mediation Centre (Pusat Mediasi Nasional) presented
a lively case for mediation. As business leaders, Lee argued, our task is to achieve a certain outcome for
a certain cost within a certain time. Why then, when faced with conflict, do many in business turn to a
conflict resolution tool that offers an uncertain outcome, uncertain costs, and an uncertain time frame,
namely adjudication?
( continued on page 42 )

Raymond Lee (indonesian Mediation Centre delivering his talk.

Chris Wren (BritCham Executive Director) offering his thanks to David Knowles
and Raymond Lee.
David Knowles (PT OPUS Management Indonesia) delivering his talk.

David Knowles (PT OPUS Management Indonesia) delivering his talk.



EVENTS

SPONSORED BY :
Outward Bound Indonesia
Luncheon: Developing People
It’s a leader’s job and makes life easier - with Noke Kiroyan

A
very special Luncheon, kindly
sponsored by Outward Bound
Indonesia, was held at the
Intercontinental Midplaza on 27th June
2012. Noke Kiroyan (Chief Consultant
of Kiroyan Partners) spoke on the role a
CEO has to play in the development of
an organisation and the development
of its staff.

Experienced Noke Kiroyan shared Noke Kiroyan (Kiroyan
Partners) delivering his talk.
John Slack (BritCham Board Member), Noke Kiroyan, Wendy Kusumowidagdo (Outward
Bound Indonesia), John Arnold (BritCham Board Member), Chris Wren (BritCham Executive
Director).
his key insights into the successful
leadership he himself has enjoyed over
his long career. His practical approach
offered a refreshing contrast to the
slick concepts and models provided
by many purveyors of ‘leadership’.

Noke Kiroyan (Kiroyan Partners) delivering Guests enjoying the opportunity to Noke's sense of humour working with
his final words of thanks to the Guests. listen to Noke. the guests.

10 | AUGUST/SEPTEMBER 2012


SPONSORED BY :

Business & Social Gathering

2

3 5
1

T
he BritCham Business & Social Gathering of June was held
on Thursday 28th. The Mercantile Athletic Club kindly opened
up the lounge area for more relaxing setting than usual. A 4 6
big thanks to Fortice, The Haven, Tauzia, and Paulaner Bräuhaus
PHOTO CAPTIONS
for their Kind sponsorship and a special mention to the MAC team
1. Chris (Tauzia), Teo (BritCham), Haslam Preeston (BritCham Chairman), Shinta
who organised a superb buffet. (BritCham), Roger Smith (JAC Business Center), Chris Wren (BritCham Executive
Director), Steve Barber (Indonesian Rugby), Guest.
2. Hernoko D. Wibowo (SUDJONO & REKAN), Guest, Sarah Howe (AmCham)
Door prizes and Winners 3. Clive Philips (Detmold Packaging), Sugianto (Mercantile Athletic Club), Jürgen Domani
Dining vouchers from Paulaner Bräuhaus & Dining vouchers (Mercantile Athletic Club), John Slack (BritCham Board Member).
Mercantile Athletic Club: 4. Tinneke Agustina (Asian tigers), Poonam Sagar (PT InfoTech Solutions), John Corbett
(People Solutions).
Roger Smith (JAC Business Center) 5. Haslam Preeston (BritCham Chairman)
Vica Valentina (Irlen Dyslexia Centre) 6. Rob Daniel (BritCham Board Member), Rob Phillips (RP Digital Security Pte Ltd)

SPONSORED BY :

A
larger than expected number turned out for July’s
1 2
Business and Social Gathering. It was held at the Maroush
Restaurant at the Crowne Plaza Hotel. Guests enjoyed a
delicious selection of Middle Eastern Dishes to buka puasa (break
the fast). A big thank you to the Voffice and Maroush for their
3
kind sponsorship.

Door Prizes & Winners
1.Free Voffice platinum plan for 1 year valued at Rp. 7,800,000 –
Victor Dumitrescu (Pedersen & Partners)
4 5 2.Free Voffice platinum plan for 3 months valued at Rp. 2,550,000
PHOTO CAPTIONS
– Marina Spisiakova (United nations ESCAP)
1. Grigoriy Ryabtsev (PT Serdang Biopower), Theodora Schiop (Allied Pickfords), 3.Free Voffice meeting room voucher valued at Rp. 600,000 –
Guest. Virawati (PT. Rajawali Pialang Asuransi)
2. Personel from the Indonesian Ministry of Trade taking the opportunity to
network.
4.Dining voucher from Madeleine Bistro valued at Rp. 400,000 -
3. Poonam Sagar (PT Infotech Solutions), Sony Jethnani (JAC Recruitment), Debbie Nigel Landon (PT. EnviroSolutions & Consulting)
Clarke (UKTI). 5.Dining voucher from Maroush and Anatolia valued at Rp.
4. Adji Sujianto (Maroush), Chris Wren (BritCham Executive Director), Sean Tham,
(Voffice) Malcolm Llewellyn (BritCham Board Member) 400,000 - Michelle Sanchez (PM Communications)
5. Marc Joly (PM Communications), Chris Wren (BritCham Executive Director), 6.Pinot Noir wine - Francois Rousselle (Safeway Relocations)
Michelle Sanchez (PM Communications)



EVENTS

Wisdom from Extra-ordinary Experiences
and Breast Cancer Awareness
Professional Womens Group June, 28th 2012 event

Sony Jethnani (JAC Recruitment) weloming Shinta McDonald (DMAC), Esti McMillan Sony Jethnani (JAC Recruitment), Esti McMillan Poonam Sagar (PT Infotech Solutions), left,
the guest speakers to the stage. (EMC Home Search), Mariko Yoshihara (EMC Home Search), Poonam Sagar (PT and Sony Jethnani (JAC Recruitment), right,
(PT. JAC Indonesia), Sony Jethnani (JAC Infotech Solutions), Mariko Yoshihara (PT. JAC presenting a certificte of apreciation to Dr.
Recruitment) during the pannel discussion. Indonesia), Tinneke Agustina (Asian Tigers Felicia Tan (Raffles Hospital Singapore).
Indonesia) Mina lie (Gelamisto).

N
early sixty women packed into the she keeps healthy by choosing foods that minimum insurance for hospitalisation
crowded function room at the Mercantile are antioxidant and anti–cancer. She stays benefits and stressed the importance for
Athletic Club for the Professional energetic and vibrant through her hobby income providers of the family to take out a
Women Group’s Thursday, June 28th event. of dancing, working hard and having fun. life-insurance policy to ensure their families
would be taken care of should something
Following our usual half hour coffee break Mariko shared the most important lesson unfortunate happen to them.
and networking time, we started our panel she had leant. This was to be mindful and
discussion with Mariko Yoshihara, CEO of present in the moment and not concentrate Mariko also advised to consider acquiring
PT. JAC Indonesia and PT. JAC Business too much on 5 & 10 year goals, which had a source of earning passive income for our
Center, who is one of the survivors of the been her main focus before the incident. “old age” and times when we are unable
JW Marriot Bomb blast of July 17, 2009 She is living more in the NOW and has let to work due to illness or accident, as this
and Esti McMillan, Founder & Director go of all attachments to material things. will provide us with security and financial
of EMC Home Search, who has overcome She is not afraid to be fully herself in all freedom to continue maintaining our current
breast cancer. situations. She reminded us to love ourselves, standards of living.
our family and friends.
We chose these two women to share their The panel discussion was followed by a
stories with our group as they are living The most important lesson detailed and graphic presentation on the
examples of how they took the wisdom from [is] to be mindful and Prevention and Treatment of Breast Cancer
their individual extraordinary experiences and present in the moment and by Dr. Felicia Tan, Specialist in General
continue to live with passion and purpose. Surgery at Raffles Hospital Singapore. Dr.
Their vision and determination for what they not concentrate too much Tan is actively involved in promoting breast
want out of their lives and their self-belief on 5 & 10 years goals cancer awareness internationally. Her research
are the qualities, which propelled them interest lies in breast oncology.
through these life-threatening challenges. Our third panellist, Shinta Mc Donald - F
ounder of DMAC- explained how Esti and Dr. Tan explained breast cancer is the No 1
Both women were very light-hearted and jovial Mariko both benefitted since the treatments cancer in the world right now. The ratio of
about their experiences and answered my they had to undergo would have been a women to men with breast cancer is about
questions, which they found to be deep and huge financial burden on them had they 100 to 1. Incidence of cancer in today’s world
intense, with humour and grace. I explained not acquired insurance protection. Mariko is around 1 in 8 women. Research has not
to them that some of us have moments required medical treatment for around 6 come up with the cause of breast cancer as
when we struggle with our emotions, and months. Esti is still undergoing chemotherapy yet. Our genes play a major role and older
hearing their stories would help to inspire us in Singapore, 3 years after her initial diagnosis. age, radiation and hormonal medicines can
to look beyond the events and circumstances All the expenses these women have incurred increase the risk of breast cancer.
to learn the lessons and stay positive and for their recoveries have been reimbursed
determined to live our lives as best we can. by their insurance coverage, enabling them Overall, the vulnerable and open sharing of all
Esti shared that the breast cancer made her to maintain their standard of living. the speakers made us all feel connected and
become aware of her priorities - which are united for having been part of this truly special
herself and her two children. Since her surgery, Shinta recommended all women acquire and unique session of real-life inspiration.



Effective Networking
Strategies
Professional Womens Group July, 26th 2012 event

Golden Rule of Networking :
“All things being equal, people will do business
with, and refer business to those people they know,
like and trust.“ Guests listening to Sonny’s talk

I
n today’s business world, off-line or face-
to-face networking is still a required aspect
of conducting business for most of us,
despite the rapid and continual growth of
online networking, especially amongst the
X & Y generations. Sony Jethnani (JAC Recruitment), Poonam Sagar (PT
Sony Jethnani (JAC Recruitment), receiving thanks from
Juliette Williams (BritCham Board Member) for her talk. Infotech Solutions), Tinneke Agustina (Asian Tigers
Indonesia) with guests.
For anyone who is considering networking
or already an avid networker, three useful
attitudes I recommend are;

1) Be Enthusiastic – have an attitude of
enjoyment and fun and be positive

2) Be willing to share and give information
– Don’t ask “what can you do for me”, ask Sony delivering her talk Guests enjoying the chance to network

“what can I do for you.”
3. Be Present. A networking event is an person remember us for our uniqueness
3) Be open to learning – everyone we meet opportunity to talk to people face-to-face and the value of what we are representing.
knows or does something that we may not and involves interaction and connection.
already know and having a willingness to This requires us to listen, talk, ask Taking notes when talking to someone who
listen and learn will encourage others to questions and make introductions. Don’t is interested in your company or service and
share and talk to you. be distracted by past meetings or your going out of your way to connect two people
next meeting. Don’t focus on your phone you know during an event are other good
Combine the above attitudes with the or blackberry. Recognise this uniqueness traits you want to make efforts to practice.
following three qualities and you will be of offline networking – it’s those one-to-
ensured to have a productive networking one conversations and connections that “You get what you bring” from an event
session : may turn into leads, referrals and potential so be conscious and mindful of the energy
clients for you. you are bringing and your thoughts and
1. Be Prepared. Choose the event that you actions while you are networking.
attend carefully and do your research on Online research shows that for networking
the Chamber and its members. Check if the to be successful, we need to do at least 6.5 Please join our Facebook page : http://www.
participants are your target audience. Prepare hours of networking per week, or attend 3 facebook.com/pages/Professional-Women-
and practice your 10 second introduction events for 2 hours each. at-BritCham/168739736491714.
speech. Bring at least 30 name cards –
especially if your aim is to collect name We will only see the results from our
cards for your database. networking activities, when we use the
name cards collected to add to our database
2. Be Positive. Speak with appreciation and also send follow up emails to those who
and gratitude. A networking event is an we met. Again, online research shows that Sony Jethnani
Life Coach - Mindfulness, Values &
opportunity to meet people. There are follow up contacts lead to a business deal Well-being
usually between 50-100 people so, don’t between the 7th to 20th follow up action. www.sonyjethnani wordpress.com
Email:
only focus on the food, drinks and venue. We need patience and persistence and we sonyjethnani@gmail.com
Realise the potential of the event by being need to be authentic and creative in our style
“people-minded”. of follow up. The key is to make the other



BUSINESS AND ECONOMICS

THE POWER OF ACTION LEARNING IN CREATING accumulated through natural resources,
more capital and superior technologies or

SUSTAINABLE COMPETITIVE ADVANTAGE better economies of scale. It is becoming
increasingly clear that the dominant
competitive force in the twenty-first century
I hear and I forget; I see and I remember; I do and I understand.
will be the capabilities derived from people
(Confucius, 551-479 BC ) and better economies of scope. While
conventional capital depreciates, intellectual
capital appreciates with use. It has been
widely acknowledged, particularly over
the past two decades, that the source of
corporate wealth is no longer material, but
information and knowledge, applied at the
workplace to create value. Consequently,
the vital process of managing corporate
knowledge and intellectual capital for
generating and sustaining competitive
advantage has gained the mainstream
recognition that it so truly deserves.

ORGANISATIONAL DEVELOPMENT
Within the context of organisations,
‘development’ could be defined as ‘creating
the realisation of optimum potentialities’.
It is not a state or condition, but a process.
It is an increase in capacity and potential
for improvement, and not necessarily an
increase in attainment. It is more a matter
of motivation, knowledge, understanding
and wisdom than it is of material wealth.
THE “WAKE-UP CALL” technology and variety are becoming It is a means of creating organisational
The latter half of the 20th century evidenced a available at relatively low cost, the only sustainability and value creation. One
quantum leap in technological development. sustainable competitive advantage that a of the most effective means of creating
Major trends towards globalisation, company can create may be the ability to sustainable competitive advantage is through
virtualisation, shorter product life cycles, learn faster than its rivals and to anticipate a ‘differentiation’ strategy that generates
faster imitation of products and services, changes in the business environment”. ‘causal ambiguity’, which is defined by
cheaper labour rates in developing Lipmann and Rumelt as “possessing multi-
economies, and the ever increasing pace Recent phenomena such as the global dimensional competitive advantage, each
of mass communications challenged the economic crisis, the unfolding economic of which is based on complex bundles of
validity of a number of existing management crisis in the Euro-zone and shift of economic capabilities rather than individual resources
paradigms. The ‘information era’ brought power to emerging super powers such as and capabilities, such that it is more difficult
with it major changes in our personal and China and India have been a ‘wake-up call’ for a competitor to diagnose the determinants
work interactions. Earlier this year, the for Captains of Industry. A paradigm shift in of success” At the heart of this definition is the
impact of social media during the ‘Arab management thinking and a quantum leap vital need for optimising individual, team and
Spring’, was credited with catalysing major in developing and sustaining competitive organisational learning, which leads to the
political and social change and indeed the advantage has become the ‘mantra’ for conclusion that organisational development
fall of many despotic regimes. ensuring survival. For companies to succeed is the most effective means of generating
in this millennium, they would have to ‘causal ambiguity’ and consequently creating
Arie De Geus (Dutch Shell) once pointed out innovate ways of managing the present sustainable competitive advantage.
the startling statistic that 30% of Fortune by looking to the future rather than the
500 industrial companies listed in 1970 past. This implies that organisations should GROWTH AND DEVELOPMENT
had vanished by 1983, and suggested that excel in developing the future potential of Growth and development is not the
those that did survive were those whose their capabilities and competencies. same thing. Growth can take place with
“rate of learning was greater than the rate or without development, and vice-versa.
of change of their operating environment”. KNOWLEDGE MANAGEMENT Growth is an increase in size or number.
There is now widespread recognition that Development is more closely associated with
Senge (1991) endorsed this view and the sources of competitive advantage have the quality of work life and the realisation
cautioned that “In an age when quality, changed. In the past corporate wealth was of an organisation’s optimum potential.



BUSINESS AND ECONOMICS

The principal limits to growth are external abrasion’. AL is based on the premise that Questioning insight, Revan's emphasis was
and imposed from without, while those to there is no learning without action and based on critical reflection and using peers
development are internal and self-imposed. no deliberate action without learning. It is to generate action plans and generating
Development consists of a desire and ability an integrative approach that inter-relates learning from reflection on practice and
and therefore cannot be imposed on another. academic and workplace domains, and it reasoned that “The mark of a person is
Organisational development is therefore is this synergy that holds out the greatest not in the statements they make but in the
about encouraging and facilitating another’s promise for promoting learning. questions they ask”. The grounded theory
learning and motivation. here is that people learn more effectively
Zuber Skerritt (1993) from their peers, because more creative
ORGANISATIONAL LEARNING describes AL as reflection is achieved.
Argyris (1990) asserts that organisational “Learning which
learning occurs whenever “Errors are is experiential and Schon (1990) endorses this
detected and corrected, or when a match reflective – that is, by arguing that life-long
between intentions and consequences is people can learn and learners practice ‘reflection
produced for the first time”. He adds that create knowledge on the in action’ – the ability to
there are two ways to correct errors. One is basis of their concrete reflect on one’s thinking
to change behaviour. This kind of correction experience, through observing and reflecting while acting. He adds that
requires ‘single-loop learning’ (concern on their experience, forming abstract phrases such as thinking
with improving efficiency). The second concepts and generalisations, and testing on your feet, keeping your wits about you,
is to change the underlying programme, the implications of these concepts in new and learning by doing suggest that we can
or master programme. This, he refers to situations, which will lead to new corporate not only think about doing but also that
as ‘double-loop learning’, which style is experience and, hence, the beginning of a we can think about doing something while
more radical and challenges existing beliefs new cycle” actually doing it. Argyris supports this view
and paradigms, and is concerned with by asserting that the learning skills of action
effectiveness, including the effectiveness There are three essential features which must science are based on the skills of reflection
of existing goals, assumptions and beliefs. be present in any legitimate AL programme: and inquiry. P and Q are therefore very
Senge (1990) suggests five major pillars for • There must be action in the real clearly two mutually dependent parts of
organisational learning as follows; world rather than in some simulation the total developmental process.
• Personal mastery • The activity must be conducted in a
• Surfacing mental models way which involves others, Based on the argument that for organisations
• Building shared visions specifically other participants to survive in this very dynamic and volatile
• Team learning, and who are working on the same economic environment, organisational
• Systems thinking or quite different projects, and learning must be faster than the rate of
Despite the various definitions a common • The emphasis must be upon learning, change of the environment, it is reasonable
thread runs through – the challenge of not just the taking of action, and that to assume that the key to generative learning
educating, mind, body and soul. One of is what differentiates action learning within an organisation is through working in
the tried and tested learning methods from project team membership teams on real life business issues whether
which encourages individual, team and they are within or from across particular
organisational learning, and is therefore Reg Revans (1982) functions. This is precisely what AL provides.
ideal for generating sustainable competitive proposed that learning
advantage, is described below. (L) was a function of The corner-stones of AL are as follows:
programme knowledge • Experiential learning
ACTION LEARNING (AL) (P) and questioning • Creative problem solving
AL is an approach pioneered by Reg Revans insight (Q), and that • Acquisition of relevant knowledge, and
(1982), who defined it as a “means of effective learning is equal to the sum of • Co-learner support group
development - intellectual, emotional and programme knowledge (P) and questioning
physical, that requires its subject, through insight (Q), which produced the equation: It must be emphasised that AL is about
responsible involvement in some real, complex attacking problems, not puzzles. A problem
and stressful problem, to achieve intended has no existing solution, whereas a puzzle
change sufficient to improve his observable has a solution that isn’t presently known,
Learning =
behaviour henceforth in the problem field”. for example a cross-word, how to measure
It can be defined as a method by which Programme Knowledge costs, how to simplify delivery systems
people learn best, with and from each + etc. Action learning poses questions from
other as they attempt to identify and then Questioning Insight conditions of ignorance, risk and confusion,
implement solutions to their problems or when nobody (including the experts) knows
development issues. The heart of AL is the
(L = P + Q) what to do next. It is not about finding
“action learning set”, a diverse group that solutions to symptoms but rather about
elicits the maximum amount of ‘creative identifying the root cause of the problem



before solving it. Ackoff (1981) refers to this as “problem-dissolving”, (those that deal with the recall or recognition of knowledge and
and emphasises that solutions derived through creative problems the development of intellectual abilities and skills). It does not
solving are ‘optimising’ (as opposed to ‘satisficing’). balance the need to develop the affective domain (those describing
The obvious benefits of AL are: changes in interest, attitude and values, and the development of
• Learning about the job (personal mastery) appreciation) or the psychomotor domain (those dealing with
• Creating alignment between the corporate culture and the manipulative, or motor, skills).
strategic vision (‘ideological’ indoctrination)
• Learning about the future (scenario planning) This is perhaps why it is often found that university graduates
• Learning about the operating environment, supply chains are unable to integrate academic theory with practice. AL fills
etc. (systemic thinking) this lacuna. In the corporate world the concept of competence
• Challenging ingrained paradigms (avoiding ‘corporate focuses on what is expected of an employee at the workplace
myopia’, generating and evaluating options) rather than on the learning process, and embodies the ability to
• Developing an organisational memory (the ability to capture transfer and apply skills and knowledge to new situations and
and store knowledge and expertise, i.e: intellectual property) environments. AL is a more holistic approach to executive learning
that conceptualises the ability to draw in and integrate a variety
Learning by doing may be sufficient, if you are attempting to acquire of knowledge, skills and attitudes to address realistic workplace
a basic mechanical skill, like riding a bicycle. If you try often enough problems. It encourages individual, team and organisational learning
and succeed often enough, you will eventually learn how to do it while educating mind, body and soul.
efficiently whenever you wish. In the complex world of problem
solving however, doing does not in itself, lead to learning. You will
not learn anything about solving your next problem purely from
the act of solving your present problem. For learning to take place
you need to do more than just experience solving your problem
effectively; you need to reflect on that experience in order to
identify exactly what it is you have learned, internalise the lessons
that you can learn from it, and pragmatically devise action plans,
so that you can take effective action in the future in a new and
different situation. That is what action learning does. That is how
it varies from learning by doing.

CONCLUSION PEOPLE POWER ACTION LEARNING CENTRE is the exclusive
COGNITIVE THE HEAD THINKING Accredited Study Centre in Indonesia for the professional qualifications awarded by THE
CHARTERED INSTITUTE OF MARKETING (CIM-UK @ www.cim.co.uk) and is commited to
AFFECTIVE THE HEART FEELING the action learning paradigm of organisational learning.
PSYCHOMOTOR THE HANDS DOING
Dr. Suresh Marcandan
One of the major criticisms of the conventional learning method Completed his DBA and MBA degrees through the action learning method of executive
is that it does not encompass the three basic domains identified learning.PP-ALC could be contacted by email at: consulting@people-power.com.au or
suresh@people-power.com.au or by phone at + 62 21 2555 8597 or + 62 878 8173
in Bloom’s (1956) taxonomy of educational objectives, and is too 1900.
heavily weighted towards development of the cognitive domain



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