edit Sept 1 2015

1. 02
Professional and NCAA sports offer the most coveted marketing and
advertising real estate in the media business. Its exciting, highly
engaging and unpredictable drama compel advertisers to get a piece
of the action. The benefits are legion, but the cost of capturing an
effective share of voice can be prohibitive.
Not anymore.
Introducing a whole new way to open the door to sports marketing in
the stadium and in the arena during the play-by-play action with an
integrated marketing program from BrandedTray Digital.
Out-of-Home+Digital+Print+Experiential……..
a Grand Slam for the Savvy Marketer
BrandedTray Digital:
Get in the Game

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BrandedTray Digital has now enabled marketers to
measure in real time, the performance of their in- stadium
promotions.
Good Technology Makes
Great Things Possible…..
Great Technology
Makes Great Things
Simple
Each BrandedTray has the ability to extend your brand
message beyond the stadium via existing mobile
technologies directly to online content ( promotions,
sweepstakes, contests etc.) to add value to the physical
tray’s couponing and sampling capabilities.

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WHAT WE DO
It All Starts with the Tray.
The Tray
BrandedTray Digital designs and
produces custom branded food trays
to your brand’s exacting standards,
then deploys the trays to all of the
food vendors in the stadium or park.
Each time a customer takes delivery
of their order, your brand message
and promotion go with them to their
seats.

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Mobile
Promotions, contests or
sweepstakes entries through
standard mobile technologies
QR Codes, Hashtags, Text to win all
port your promotion to the online landing
page, entry forms, email acquisition etc.
BrandedTray creates the landing pages,
Facebook promotions, or a any social
media engagement channel you may
need.
The Digital Connection
Consumer Engagement with your Messaging

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Real Time Consumer Measurement
Of Your In-Stadium Promotion
Consumer Engagement with your Messaging

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Strategy:
Pick a DMA / Market
Strategy 2
Pick a League or Sport
Strategy 3
Pick a Team and Venue
Select the
Message/Promotional Offer
What is the call to Action / What
will be Measured
Design the Branded Tray
We Design and Create
Your Unique BrandedTray
Produce & Deliver Trays to Selected Venue
Turnkey Deployment to the Venues
Advertiser Approval
Last Pass Creative
Approvals
Collect & Measure
All Metrics in Real Time
HOW IT WORKS
Executing the Program

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BrandedTray Digital Contracted Venues
Scalability:
From One Team-One Market to Multiple Teams in a Hundred Markets

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NCAA Football

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Playoffs: Final Four 2015

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35

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Major League Baseball

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PLUS
360 Degree Marketing in 3 Dimensions:
experiential, print, video, event, promotion
Press

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53
%
Greater Awareness Than
Center Field Signage
2012
Yankee Stadium SRI Study
475
%More Effective in
Generating Awareness
Than in Game
Promotions
2012
Yankee Stadium SRI Study
136
%Unaided Brand
Awareness Among
Game Attendees
2014
University of Michigan SRI Study
LET'S TALK ABOUT PERFOMANCE
SRI Research
(Sponsorship Research International)
27

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Sony Hits it Out of the Park with an 83% Conversion Rate
on its $10,000 Sweepstakes at the MLB All-Star game

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Case Study Samples

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• Hi resolution graphics
• Space for creative
engagement
• Strong visual impact
• 100% your branding
Print
Out-
Of-
Home
Digital
Experiential
• In-Stadium/during gameplay
• Reach+ impressive frequency
• Most coveted brand real estate
• In-your-lap placement
• Trays are mobile enabled
• Channels consumer to web
• Promotion-Sweepstakes etc.
• Provides real-time metrics
• Value added utility for fans
• Take-home souvenir quality
• On Consumers lap for 10-15 Min
BrandedTray Digital: Four Point Program Features

17. What it is:
How it
Works:
Benefits:
• Unique 4 point in stadium
• integrated sports marketing
• program
• Out-of-Home+
• Print+Digital+Experiential
• We hold concession tray rights in
all major sports venues in US
• Create & deploy custom branded
concession trays in any US
stadium
• Trays linked through mobile to
promotional page, in stadium video
displays or social media
• Data: Powerful Real Time in-
stadium consumer metrics
• Highest Media performance
metrics of any in-stadium channel
• Most Affordable Way Into Stadium
Advertising
RECAP
Get in the Game
RECAP

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BROWSE US:
BrandedTray
Digital
415-215-7448
1001 Bridgeway, suite 468
Sausalito CA. 94965
43
www.brandedtraydigital.com
brobinson@brandedtraydigital.com
Brian Robinson
Sr. Executive-Brand Development