2. THE WEEK JUST GONE...
The Business
•Press release gone out
•Contacted by Apple
•Creating relationship
•iPad version being updated to
Retina + social sharing
•iPhone version on hold
(developer relations)
•Wisdom council (3 people)
•Cross selling (1 online, 1 in
pipeline)
•Meeting with Dept Edu -
relationship developing
6. WHAT WE HAVE LEARNED
•Any PR is good PR
•Apple has strict marketing guidelines
•We need to form a stronger business case
(multiple revenues, acquisition plan)
7. THIS WEEK...
•Send through preliminary marketing materials to
Apple
•Social sharing implementation in iOS app with
incentive to share (discounted price)
•Rework acquisition plan and get stronger metrics
•Set up new website with metrics
•Send business cards for print