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Brief
Types of TV Adverts

Print Advertising – Newspapers, Magazines, Brochures, Fliers

Outdoor Advertising – Billboards, Tradeshows and Events

Broadcast advertising – Television, Radio and the Internet


                            Sponsorship

                          Radio / Pop ups

                    TV Advert = Car Campaign
                  Sponsorship = New car product
               Pop up = Car incorporating hand cuffs.
•
                               Ads audiences and purpose.
         Why, Differences, technology,
                                       So Far
   Conclusion –

   Non diegetic&diegetic sounds

   Demonstration & Narrative

   Pace of editing

   Variety of shots
Rethink / All ads




Re think –

Get a better understanding of adverts and
adverting

Target Audience and market

Codes and conventions

Practice shots
Research
• Target Audience
           Questionnaire –
           General
           Advertising oriented not target audience
           Mismatched
           Not in order
           Lack of target market research


         • Industry


                                                Ad Agencies
                                                Industry
                                                Broadcasting
                                                Directors
                                                Styles
Motorsport
                           Brainstorming                Drifting




                                                        Think




                                                       Drugs and drink



                                         Speeding


Environmentally friendly                            Aftermarket parts
                             Campaigns
Will I be practicing it again
    How good are my skills
                                                                       Editing

                                       Angles

       Transitions
                                                                        Is it worth while

                                      Practice
                                                                        Shots
What can I improve on
                                         Camera


              What has it taught me                                   Sounds Tracks
New take
• Viral Advertising              • Short and sweet

         • Mediation
                        • Catchy
• Campaigns
                  • STYLE!
                                      • Old spice

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Presentation medoa

  • 1. Brief Types of TV Adverts Print Advertising – Newspapers, Magazines, Brochures, Fliers Outdoor Advertising – Billboards, Tradeshows and Events Broadcast advertising – Television, Radio and the Internet Sponsorship Radio / Pop ups TV Advert = Car Campaign Sponsorship = New car product Pop up = Car incorporating hand cuffs.
  • 2. Ads audiences and purpose. Why, Differences, technology, So Far  Conclusion –  Non diegetic&diegetic sounds  Demonstration & Narrative  Pace of editing  Variety of shots
  • 3. Rethink / All ads Re think – Get a better understanding of adverts and adverting Target Audience and market Codes and conventions Practice shots
  • 4. Research • Target Audience Questionnaire – General Advertising oriented not target audience Mismatched Not in order Lack of target market research • Industry Ad Agencies Industry Broadcasting Directors Styles
  • 5. Motorsport Brainstorming Drifting Think Drugs and drink Speeding Environmentally friendly Aftermarket parts Campaigns
  • 6. Will I be practicing it again How good are my skills Editing Angles Transitions Is it worth while Practice Shots What can I improve on Camera What has it taught me Sounds Tracks
  • 7. New take • Viral Advertising • Short and sweet • Mediation • Catchy • Campaigns • STYLE! • Old spice