1. Brief
Types of TV Adverts
Print Advertising – Newspapers, Magazines, Brochures, Fliers
Outdoor Advertising – Billboards, Tradeshows and Events
Broadcast advertising – Television, Radio and the Internet
Sponsorship
Radio / Pop ups
TV Advert = Car Campaign
Sponsorship = New car product
Pop up = Car incorporating hand cuffs.
2. •
Ads audiences and purpose.
Why, Differences, technology,
So Far
Conclusion –
Non diegetic&diegetic sounds
Demonstration & Narrative
Pace of editing
Variety of shots
3. Rethink / All ads
Re think –
Get a better understanding of adverts and
adverting
Target Audience and market
Codes and conventions
Practice shots
4. Research
• Target Audience
Questionnaire –
General
Advertising oriented not target audience
Mismatched
Not in order
Lack of target market research
• Industry
Ad Agencies
Industry
Broadcasting
Directors
Styles
5. Motorsport
Brainstorming Drifting
Think
Drugs and drink
Speeding
Environmentally friendly Aftermarket parts
Campaigns
6. Will I be practicing it again
How good are my skills
Editing
Angles
Transitions
Is it worth while
Practice
Shots
What can I improve on
Camera
What has it taught me Sounds Tracks
7. New take
• Viral Advertising • Short and sweet
• Mediation
• Catchy
• Campaigns
• STYLE!
• Old spice