Dave's look at the Future of Search at BrightonSEO 2015

1. The Future of Search
David Naylor
All information contained within this presentation is owned
by Bronco and cannot be reproduced without permission.

2. Overview
Mobile Update – April 21st
What does it mean for the
Future?

3. Implications?

4. Implications?

5. Implications?
Responsive vs M.
Tracking Desktop & Mobile
rankings

6. Desktop vs Mobile Rankings
Findings: 275 keywords
215 (78%) match position
37 (13.4%) better Mobile
23 (8.6%) better Desktop

7. Information vs Ecommerce
This is what I think Google is
looking at

8. What is App Indexing?
App Indexing allows you to connect pages from your
website with specific content within your smartphone
app. This enables smartphone users who have your app
installed to open it directly from relevant mobile search
results on Google.
For example, imagine you run a recipe website and have
an app that can also show your recipe. Thanks to the app
indexing feature, when a Google searcher on a mobile
device is shown one of your recipes as a search result,
they will now be able to open that result directly in your
app if they have it installed.
https://developers.google.com/app-indexing/webmasters/

9. How Well Does Your Site Convert?

10. How Well Does Your Site Convert?

11. How Well Does Your Site Convert?

12. Mobile Conversion
On average 5.8% conversion
on mobile
Why?

13. Mobile Conversion
Websites that had user
details stored or a Mobile
payment provider excelled

14. How Do You Use Your Mobile?
In the last 2 weeks have you
used your mobile phone to:

15. 1. Check Social Media
3. Searched for Information
2. Check or Send Email
4. Check Maps
5. Make a Purchase, No App
6. Make a Purchase, With App
7. Request Information / Enquire
8. Played a Game
9. Make an Outgoing Call
10. Send a Text

16. Our Survey Results
Survey data gathered via Survey Monkey &
Google Surveys, 1161 participants

17. The Future for Mobile Search
Not just about Responsive
Other Triggers –
Checkout methods?
Login Areas?
Contact methods?

18. Future of Search
Agencies need to continue
to evolve

19. Future of Search
Google said build a site for
Users not
Search Engines

20. Future of Search Recap

21. Any Questions
@davenaylor
www.bronco.co.uk
dave@bronco.co.uk