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- 1. -Design Thinking Brought about a solution to the branding of the bycicle Design, Business, and Innovation Brian Rosenberger Design Thinking, Tim Brown
- 2. -The design of the Bike's appearance was put off to the later stages Design, Business, and Innovation Brian Rosenberger Design Thinking, Tim Brown
- 3. -The design was successful prompting seven more companies to produce coast bikes Design, Business, and Innovation Brian Rosenberger Design Thinking, Tim Brown
- 4. -Can the design of the product always be in the latter stages of the process? What Constitutes Good Design? A Review of Empirical Studies of DesignProcesses: Matthew M. Mehalik andChristianSchunn Design, Business, and Innovation Brian Rosenberger Design Thinking, Tim Brown
- 5. -WHAT WAS THE DIFFERENCE IN RESPONSIBILITY BETWEEN THE DESIGN TEAM OF COASTING BIKES AND THE DESIGN TEAMS OF THE COMPANIES MANUFACTURING THEM? What Makes Teams Work: Group Effectiveness Research from the Shop Floor to the Executive Suite: Susan G. Cohen and Diane E. Bailey Design, Business, and Innovation Brian Rosenberger Design Thinking, Tim Brown
- 6. Going Deeper, Seeing Further Brian Rosenberger -Many companies use ethnographic methods to design products that more fit the desires of the consumers Going Deeper, Seeing Further
- 7. Going Deeper, Seeing Further Brian Rosenberger -The goal of ethnographic research, rather than just functionality, is to give insights into identity, lifestyle, and meaning Going Deeper, Seeing Further
- 8. Going Deeper, Seeing Further Brian Rosenberger -To perform these methods, the researchers immerse themselves in the people's culture and worldviews Going Deeper, Seeing Further
- 9. Going Deeper, Seeing Further Brian Rosenberger -A common method is to study the extremes of people rather than the mainstream Going Deeper, Seeing Further
- 10. Going Deeper, Seeing Further Brian Rosenberger -There is hope for a two-way conversation where the people can get insight into the company and their view for their products Going Deeper, Seeing Further
- 25. Interview Guide Interviewing Humans Brian Rosenberger General Questions Deeper Questions 1. How are you today? 1. What are some positives of studying with your friends every night? 2. How are you enjoying Hofstra? 2. What are some negatives of studying with your friends every night? 3. What did you do during the debate weekend? 3. What activities do you like to do when you take breaks from studying?
- 27. Interview Findings -It helps to be in the group when there is a need for ideas -The group can be distracting when there is a need for focused studying Interviewing Humans Brian Rosenberger
- 32. -Most people were listening to music while working -There was occasional discussion of work Peer to Peer Documentation Brian Rosenberger Peer to Peer Documentation Findings
- 33. -Salmon Jerky is the latest snack to hit American shelves -The company Huna Totem wanted to create a product made from Alaskan resources representative of the state -After deciding on a food product, they combined the popularity of jerky with the abundance of Alaskan Salmon -It is projected to be a mainstream product by 2018 -http://www.bloomberg.com/news/articles/2016-10-13/is-salmon-jerky-the-next-million-dollar-snack-food Desk Research, Business Sites Brian Rosenberger Is Salmon Jerky the Next Million Dollar Snack Food?
- 34. -Pepsi has outperformed Coke for the past few years -Pepsi tries to appeal to millennials -The biggest reason for Pepsi's resurgence is their junk food -Doritos -Fritos -Cheetos -http://money.cnn.com/2016/09/29/investing/pepsi-coke-earnings-stock/index.html Desk Research, Business Sites Brian Rosenberger Pepsi beats Coke Thanks to Junk Food
- 35. -Studies say kids eat more junk food while riding home rather than while at home -More likely that younger kids would snack more -The abundance of cheap, unhealthy snacks has fueled fire to the obesity epidemic -http://www.reuters.com/article/us-health-children-commuting-idUSKBN0KO2E320150115 Desk Research, Business Sites Brian Rosenberger Kids May Snack on Junk Food on the Way Home
- 36. -Frito Lays and Hostess recall snack foods as evidence shows they may have contaminated peanut residue -The residue was found in the wheat flour -There have been two allergies associated with these products -http://www.cnn.com/2016/06/07/health/rold-gold-hostess-recalls-pretzels-snacks/index.html Desk Research, Business Sites Brian Rosenberger Rold Gold pretzels, Hostess snack recalled for possible peanut contamination
- 37. -Junk food snack ads are increasing as healthier snack ads are decreasing -Healthy snack ads are around a quarter as common as unhealthy ads -Kids are much more exposed to snack foods in this generation -It's recommended that parents speak up about this growing problem -http://www.cnn.com/2015/11/02/health/children-snack-food-advertising/index.html Desk Research, Business Sites Brian Rosenberger Kids seeing more unhealthy snack ads