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Cbsa The Great Generational Divide

  1. 1. The Great Generational Divide & The Influence of Social Media Brian Smith - PLD 1 briansmithpld@gmail.com
  2. 2. “The events and conditions each of us experience during our formative years help define who we are and how we view the World” Brian Smith - PLD 2 briansmithpld@gmail.com
  3. 3. Sit Down if You Remember Brian Smith - PLD 3 briansmithpld@gmail.com
  4. 4. Sit Down if You Remember Brian Smith - PLD 4 briansmithpld@gmail.com
  5. 5. Sit Down if You Remember • How to save a file on a floppy disc • Having an 8 track player • How to send a hard copy fax • When Napster was cutting edge • Walkmans • How to record on a VHS tape Brian Smith - PLD 5 briansmithpld@gmail.com
  6. 6. Sit Down if You Remember Brian Smith - PLD 6 briansmithpld@gmail.com
  7. 7. The Internet Evolution “The internet is nothing but a bunch of hype – nothing but a fad” - Newsweek 1995 Brian Smith - PLD 7 briansmithpld@gmail.com
  8. 8. Building Bridges “We don’t have a choice on whether we do social media. The question is how well we do it” - Erik Qualman Brian Smith - PLD 8 briansmithpld@gmail.com
  9. 9. Generational Gap Brian Smith - PLD 9 briansmithpld@gmail.com
  10. 10. Why Bother? • Better understand the Generational impact in the workplace • Communicate and interact more effectively across all Generations • Promote teamwork and build collaborative teams Brian Smith - PLD 10 briansmithpld@gmail.com
  11. 11. Different Strokes • Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65) • Generation X – 1966 to 1976 (Age in 2011 from 35 to 45) • Generation Y – 1977 to 1994 (Age in 2011 from 17 to 35) Brian Smith - PLD 11 briansmithpld@gmail.com
  12. 12. Boomers Brian Smith - PLD 12 briansmithpld@gmail.com
  13. 13. Boomers The Baby Boom Generation • Leadership Style: Consensual / Collegial • Interaction: Team Player / Love Meetings • Communication: In person Brian Smith - PLD 13 briansmithpld@gmail.com
  14. 14. Take Note • Love titles – recognition • Money is power • Buy now – pay later • Education is a birth right • Traditional family model breaks down • Need to know they are valued • Known as the “Me” Generation Brian Smith - PLD 14 briansmithpld@gmail.com
  15. 15. Boomer Values • Optimism • Team Orientation • Personal Gratification • Involvement • Personal Growth Brian Smith - PLD 15 briansmithpld@gmail.com
  16. 16. Generation X Brian Smith - PLD 16 briansmithpld@gmail.com
  17. 17. Generation X The Forgotten Generation • Leadership: Everyone equal / challenge status quo • Interaction: Entrepreneurial • Communication: Direct / immediate Brian Smith - PLD 17 briansmithpld@gmail.com
  18. 18. Take Note • Freedom best reward • Latch Key Kid Generation • Money cautious – save – save – save • Education is a way to get “there” • Sorry to interrupt – “But how am I doing?” Brian Smith - PLD 18 briansmithpld@gmail.com
  19. 19. Generation X Values • Diversity • Techno literacy • Fun and informality • Self-reliant – Autonomy • Pragmatism Brian Smith - PLD 19 briansmithpld@gmail.com
  20. 20. Generation Y Brian Smith - PLD 20 briansmithpld@gmail.com
  21. 21. Generation Y The Millennial's / Nexters • Leadership Style: To be determined • Interaction: Participative • Communication: Facebook, Twitter, smart phone Brian Smith - PLD 21 briansmithpld@gmail.com
  22. 22. Take Note • Meaningful work • Instant gratification • Work with other bright creative people • Work where they want to work • Earn to spend Brian Smith - PLD 22 briansmithpld@gmail.com
  23. 23. Generation Y Values • Optimistic • Civic Duty • Confident • Achievement Oriented • Respect for diversity • Socialpreneurs Brian Smith - PLD 23 briansmithpld@gmail.com
  24. 24. Are You Ready? The Biggest Workforce Shift in 100 Years Brian Smith - PLD 24 briansmithpld@gmail.com
  25. 25. Team Building Worth Remembering …. “You don’t have to socialize with them – you just need to learn how to work with them” Brian Smith - PLD 25 briansmithpld@gmail.com
  26. 26. Build Relationships • Rapport: • Relationship: • Respect: Brian Smith - PLD 26 briansmithpld@gmail.com
  27. 27. Managing Millennial's •Provide Structure •Provide leadership and guidance •Listen more then you talk •Embrace their can-do attitude, self assuredness & their positive personal self-image. •Challenge them to learn more – do more – be more •Provide Life-Work balance Brian Smith - PLD 27 briansmithpld@gmail.com
  28. 28. Generation Z Brian Smith - PLD 28 briansmithpld@gmail.com
  29. 29. Generation Z The Connected Generation Brian Smith - PLD 29 briansmithpld@gmail.com
  30. 30. Gen Z – Generation Next • The Googleized Generation • Multi-tasking is a way of life • Wants instant gratification • Good at processing information • First generation to grow up totally digital Brian Smith - PLD 30 briansmithpld@gmail.com
  31. 31. Influence of Social Media “Individual action and social media will be drivers of social change” ttp://www.youtube.com/watch?v=iReY3W9ZkLU Brian Smith - PLD 31 briansmithpld@gmail.com
  32. 32. Silent Majority? Brian Smith - PLD 32 briansmithpld@gmail.com
  33. 33. Cisco Results • Online communication overtaking face-to-face as primary method of interpersonal communication • Expectation of the next workforce is increasingly emphasizing work flexibility, mobility & non-traditional work styles • Attitudes towards information access , mobile devices and SM will influence the future of work from lifestyles to corporate cultures. Brian Smith - PLD 33 briansmithpld@gmail.com
  34. 34. Social Goes Global • 50% of the Worlds population is under 30 • 96% of Millennials have joined a social network like Twitter, Linkedin, Facebook • Facebook tops Google for weekly traffic • Gen Y and Z consider email passé’ Brian Smith - PLD 34 briansmithpld@gmail.com
  35. 35. It’s Not a Fad • Fasting growing segment using FB is females 55 to 65 years old • Youtube is second largest search engine • There are now over 200,000,000 Blogs • Schools stopped issuing email accounts – issue i-pads, laptops & e-readers instead Brian Smith - PLD 35 briansmithpld@gmail.com
  36. 36. Fundamental Shift • Wikipedia has over 15 million articles – 78% are not in English • Kindle e-books out sold paper back • Traditional newspapers are a dying breed • 60 million status updates daily on FB Brian Smith - PLD 36 briansmithpld@gmail.com
  37. 37. Changing Your World Brian Smith - PLD 37 briansmithpld@gmail.com
  38. 38. The Great Generational Divide & The Influence of Social Media Brian Smith – PLD . Follow on Twitter – http://twitter.com/briansmithpld . Linkedin Group – http://linkedin.com/in/briansmithpld . Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com Brian Smith - PLD 38 briansmithpld@gmail.com

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