Cbsa The Great Generational Divide

The Great Generational Divide
&

The Influence of Social Media
Brian Smith - PLD
1
briansmithpld@gmail.com

“The events and conditions
each of us experience during
our formative years help
define who we are and how
we view the World”

Brian Smith - PLD
2

Sit Down if You Remember

Brian Smith - PLD
3


Brian Smith - PLD
4

• How to save a file on a floppy disc
• Having an 8 track player
• How to send a hard copy fax
• When Napster was cutting edge
• Walkmans
• How to record on a VHS tape

Brian Smith - PLD
5


Brian Smith - PLD
6

The Internet Evolution

“The internet is nothing but a bunch
of hype – nothing but a fad”

- Newsweek 1995

Brian Smith - PLD
7

Building Bridges

“We don’t have a choice on whether we do
social media. The question is how well we do it”
- Erik Qualman

Brian Smith - PLD
8

Generational Gap

Brian Smith - PLD
9

Why Bother?
• Better understand the Generational
impact in the workplace
• Communicate and interact more
effectively across all Generations
• Promote teamwork and build
collaborative teams
Brian Smith - PLD
10

Different Strokes
• Baby Boomers - 1946 to 1966
(Age 2011 from 45 - 65)

• Generation X – 1966 to 1976
(Age in 2011 from 35 to 45)

• Generation Y – 1977 to 1994
(Age in 2011 from 17 to 35)
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Boomers

Brian Smith - PLD
12

Boomers
The Baby Boom Generation
• Leadership Style: Consensual / Collegial

• Interaction: Team Player / Love Meetings

• Communication: In person
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Take Note
• Love titles – recognition
• Money is power
• Buy now – pay later
• Education is a birth right
• Traditional family model breaks down
• Need to know they are valued
• Known as the “Me” Generation
Brian Smith - PLD
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Boomer Values
• Optimism
• Team Orientation
• Personal Gratification
• Involvement
• Personal Growth
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Generation X

Brian Smith - PLD
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Generation X
The Forgotten Generation
• Leadership: Everyone equal /
challenge status quo
• Interaction: Entrepreneurial
• Communication: Direct / immediate
Brian Smith - PLD
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Take Note
• Freedom best reward

• Latch Key Kid Generation

• Money cautious – save – save – save

• Education is a way to get “there”

• Sorry to interrupt – “But how am I doing?”

Brian Smith - PLD
18

Generation X Values
• Diversity

• Techno literacy

• Fun and informality

• Self-reliant – Autonomy

• Pragmatism
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Generation Y

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Generation Y
The Millennial's / Nexters
• Leadership Style: To be determined
• Interaction: Participative
• Communication: Facebook, Twitter,
smart phone
Brian Smith - PLD
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Take Note
• Meaningful work

• Instant gratification

• Work with other bright creative people

• Work where they want to work

• Earn to spend
Brian Smith - PLD
22

Generation Y Values
• Optimistic
• Civic Duty
• Confident
• Achievement Oriented
• Respect for diversity
• Socialpreneurs
Brian Smith - PLD
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Are You Ready?

The Biggest Workforce Shift in 100 Years
Brian Smith - PLD
24

Team Building
Worth Remembering ….
“You don’t have to socialize with them –
you just need to learn how to work
with them”

Brian Smith - PLD
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Build Relationships
• Rapport:

• Relationship:

• Respect:

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Managing Millennial's
•Provide Structure
•Provide leadership and guidance
•Listen more then you talk
•Embrace their can-do attitude, self assuredness &
their positive personal self-image.
•Challenge them to learn more – do more – be more
•Provide Life-Work balance

Brian Smith - PLD
27

Generation Z

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28

Generation Z
The Connected Generation

Brian Smith - PLD
29

Gen Z – Generation Next
• The Googleized Generation

• Multi-tasking is a way of life

• Wants instant gratification

• Good at processing information

• First generation to grow up totally digital

Brian Smith - PLD
30

Influence of Social Media

“Individual action and social media
will be drivers of social change”
ttp://www.youtube.com/watch?v=iReY3W9ZkLU

Brian Smith - PLD 31

Silent Majority?

Brian Smith - PLD
32

Cisco Results
• Online communication overtaking face-to-face
as primary method of interpersonal
communication
• Expectation of the next workforce is
increasingly emphasizing work flexibility,
mobility & non-traditional work styles
• Attitudes towards information access , mobile
devices and SM will influence the future of
work from lifestyles to corporate cultures.
Brian Smith - PLD
33

Social Goes Global
• 50% of the Worlds population is under 30

• 96% of Millennials have joined a social
network like Twitter, Linkedin, Facebook

• Facebook tops Google for weekly traffic

• Gen Y and Z consider email passé’

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It’s Not a Fad
• Fasting growing segment using FB is
females 55 to 65 years old
• Youtube is second largest search engine
• There are now over 200,000,000 Blogs
• Schools stopped issuing email accounts –
issue i-pads, laptops & e-readers instead
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35

Fundamental Shift
• Wikipedia has over 15 million articles –
78% are not in English

• Kindle e-books out sold paper back

• Traditional newspapers are a dying breed

• 60 million status updates daily on FB

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36

Changing Your World

Brian Smith - PLD
37

The Great Generational Divide
&
The Influence of Social Media
Brian Smith – PLD
. Follow on Twitter – http://twitter.com/briansmithpld
. Linkedin Group – http://linkedin.com/in/briansmithpld
. Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com

Brian Smith - PLD
38

Cbsa The Great Generational Divide

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