3. • Search Engine Optimization
• Custom Website Designs That Convert More Visitors Into Customers
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
• Business Photography Including Google 360 Virtual Tours
What We Do

7. • Over 90% of websites have No SEO
• 67% of people use Google, 16% Bing, 12% Yahoo
SEO Facts

8. • Keywords - Find out what keywords are
being used by people searching online.
• Backlinks - Get links to your website
from other credible relative websites,
these are like votes in Google’s eyes.
• Measure Results – You cannot improve
what you do not measure.
SEO Basics

9. • From Google - A keyword is any word or short phrase that describes a website topic or page. -
The more a keyword is used by searchers and websites the more attraction power it has.
• Because keywords are the foundation for inbound marketing (marketing to people already
looking for your product or service)
What Is A Keyword And Why Do I Care?

10. • Think Like A Customer And Do Some Searches
• Listen To Your Customers
• Follow Influencers In Your Industry
• Google Search Suggestions
• Pay Per Click Advertising
• Keyword Tools
• Your Competitors – View Source Code or Use keywordspy.com
Start Discovering Keywords

11. • Think Like A Customer
• Listen To Your Customers
• Follow Influencers In Your Industry
• Google Search Suggestions
• Your Competitors – View source code or use keywordspy.com
• Keyword Tools
Where To Discover Initial Keywords?

12. • WordStream http://www.wordstream.com/keywords
• Wordtracker http://www.wordtracker.com/
• HitTail http://www.hittail.com/
• Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/
• SEM Rush http://www.semrush.com/
• Google Keyword Planner http://adwords.google.com/keywordplanner
• Google Trends http://www.google.com/trends/
• SortMyList http://sortmylist.com/
Keyword Tools

13. • The sun only shines on you when you are on the top of the mountain.
• It is better to be on the top of many small mountains than half way up a huge one.
Keyword Considerations

14. • Google search allintitle: keyword shows you how many web pages include that
keyword in a title tag.
Check Keyword Competitors

15. How To Measure Results Accurately
• Sign out of Google and disable customization based on search history

16. Get It
All
Down
In
Excel

17. Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Design & Promote
www.DesignAndPromote.com
630-995-7109
bruce@designandpromote.com
1952 McDowell Rd Suite 100 Naperville IL 60563
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