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PhotoRoute by Enabled City
Inspiring visitor confidence
PhotoRoute by Enabled City
Visit London gold awarded 2006
PhotoRoute.com launched 2011
Used by London 2012
VisitEngland inclusive destination pilot with VisitBrighton
Tottenham Hotspurs Foundation partnership
Definition of Geo Tagging
GeoTagging is the process of adding geographical identification metadata
to various media such as a geotagged photograph or video, websites, SMS messages,
QR Codes[1] or RSS feeds and is a form of geospatial metadata. This data usually
consists of latitude and longitude coordinates, though they can also include altitude,
bearing, distance, accuracy data, and place names.

A geotagged photograph is a photograph which is associated with a geographical
location by geotagging. Usually this is done by assigning at least a latitude and longitude
to the image, and optionally altitude, compass bearing and other fields may also be included.
Welcome, your holiday starts here
PhotoRoute – inclusive approach
Geolocated images taken from the walkers perspective
Directional arrows reinforcing direction of travel
Simple way-finding instructions
Available in widest possible formats

This is a really good idea: an app from Enabled City for "accessible, editable
route maps" in London, aimed at people with physical and learning disabilities,
as well as people speaking English as a second language. That means step-free
routes for people using wheelchairs, and photos taken along each route to aid
navigation.
Inspiring visitor confidence
Website view - easy navigation
Print view – removing technology barriers
Embeddable view – ideal for client websites
App view
PhotoRoute solves these problems
Visitor confidence when researching breaks
Destination promotion of 'must see highlights'
Way finding for people who find linear maps hard to read
Widening reach into inclusive tourism market
Available in wide range of formats to suit customers
Updateable and scaleable
VisitBrighton – inclusive destination
What next – crowd sourcing
What next – creating communities
What next – personalisation
Thank you
PhotoRoute.com by Enabled City

Alick Mackenzie
Enabled City, 35 Kingsland Road, London E2 8AA
www.photoroute.com/contact-us
07799030979

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Geo-tagging by Alick Mackenzie, Enabled City

  • 1. PhotoRoute by Enabled City Inspiring visitor confidence
  • 2. PhotoRoute by Enabled City Visit London gold awarded 2006 PhotoRoute.com launched 2011 Used by London 2012 VisitEngland inclusive destination pilot with VisitBrighton Tottenham Hotspurs Foundation partnership
  • 3. Definition of Geo Tagging GeoTagging is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes[1] or RSS feeds and is a form of geospatial metadata. This data usually consists of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names. A geotagged photograph is a photograph which is associated with a geographical location by geotagging. Usually this is done by assigning at least a latitude and longitude to the image, and optionally altitude, compass bearing and other fields may also be included.
  • 4. Welcome, your holiday starts here
  • 5. PhotoRoute – inclusive approach Geolocated images taken from the walkers perspective Directional arrows reinforcing direction of travel Simple way-finding instructions Available in widest possible formats This is a really good idea: an app from Enabled City for "accessible, editable route maps" in London, aimed at people with physical and learning disabilities, as well as people speaking English as a second language. That means step-free routes for people using wheelchairs, and photos taken along each route to aid navigation.
  • 7. Website view - easy navigation
  • 8. Print view – removing technology barriers
  • 9. Embeddable view – ideal for client websites
  • 11. PhotoRoute solves these problems Visitor confidence when researching breaks Destination promotion of 'must see highlights' Way finding for people who find linear maps hard to read Widening reach into inclusive tourism market Available in wide range of formats to suit customers Updateable and scaleable
  • 13. What next – crowd sourcing
  • 14. What next – creating communities
  • 15. What next – personalisation
  • 16. Thank you PhotoRoute.com by Enabled City Alick Mackenzie Enabled City, 35 Kingsland Road, London E2 8AA www.photoroute.com/contact-us 07799030979