There are lots of books about start-ups and scale-ups, but not many great books. And many of those books are focused on tools. We want to write a great book focused on methods any company can use. Core Message: “There are companies that succeed and companies that fail. The biggest difference between winners and losers, is smart winners make good, even mediocre, ideas great over time.” We are looking for authors to write about what we call the ABCs of Innovation

1. We want to make a Great Book and
we want You to be a part of this book
An average business book sells less than 3,000 copies, do
you have ideas you’d like to share with a larger audience ?
Cycles will be written by over 20 co-authors. We want to
make this book a reference like the business model canvas
CYCLESTHE SIMPLEST, PROVEN WAY TO BUILD YOUR BUSINESS
Alignment Build Communicate
/ Check
Systems
How to build
bigger and
better ideas,
quicker
How to clearly
communicate
and check
your ideas
How to set up the
right systems to
lead and get better
over time
A B C S
How to get
everyone
thinking and
working together
The ABCS are what you need to learn to get the cycles right:
20 Countries 1.5 Million
sold overin
There is more in many heads than one
You have new or complimentary expertise
Multiple authors will generate exposure and excitement
All the authors will benefit from working together
WHY MULTIPLE CO-AUTHORS?
WHAT YOU’LL GET FROM US?
A professionally designed
presentation with great graphics
to share your ideas
We will promote and share your
work on social media
Contacts with other co-authors
A 5000 word chapter you can
use as you want
Listed as a co-author + copies
of the book
The Challenge: There are lots of books about start-ups and scale-ups, but not many great books. And many of those
books are focused on tools. We want to write a great book focused on methods any company can use.
Cycles: The simplest, proven way to build your business.
Based on 3 years of research with over 300 companies, cycles is about how to grow faster with lower risk by getting the
ABCs of growth right.
Core Message: “There are companies that succeed and companies that fail. The biggest difference between winners
and losers, is smart winners make good, even mediocre, ideas great over time.”
“Business Model Canvas”
INFORMATION FOR CO-AUTHORS
BE A CO-AUTHOR!
460 People
authored by

2. HOW THE BOOK WILL BE WRITTEN? – A STEP BY STEP PROCESS
You investment will be 20-30 hours, we’ll take care of the rest
NEXT STEPS
Each chapter will be written jointly with the co-authors as a 20-30 minutes power point presentation.
To co-author, kindly fill the form here http://tiny.cc/cyclesauthor
Each chapter will be +/- 5000 words. The format will be the same for all chapters:
The theory, case studies practical exercises, about the co-author(s).
Below is an overview of the planned chapters. Where would you like to contribute?
Chapter Outline
Fill in template
Fine-tune content
Power-point V1
+/- 30 slides
Updated
Power-point
Build
the content
OK Final
Chapter
Update V2
Comments
Re-work
OK
Review chapter
Comments on ghost writing
Suggestions / changes
OK for final version
Update V3
Review comments
Final instuctions
Power Point Design
OK Final
Power Point
Add notes for the
ghost writer
Send for
ghost-writing
1
2
3
4
5 7
86Decide - stop or
continue
Add Ideas
A jobs to be done focus will
help you do more of the right
things to grow successfully
Aligning your business
with customer value
Alignment Build Ideas
Communicate
/ Check
Systems
Improving
Get the culture right and
you're halfway there
Culture eats strategy
for lunch
(Business Model Innovation)
Effective growth is no
longer uni-dimensional…
it is about getting all
aspects of the business
model working together
It is the whole thing,
not the parts
Leveraging the crowd is
probably the easiest thing
you can do today to build
better ideas
Hire more people not
just better people
How an action focus makes
the impossible inevitable
It is what you do, not what
you think about doing that
matters execution
Fast, but deliberate progress
is the key to long-term
success
Instead of running so
fast, take a break
The ability to kill ideas is more
important than the ability to
keep many ideas alive
Shoot your puppies
and move on
Instead of focusing on what is
going wrong, get people to do
more of what is working right.
Learn to look for Bright
Spots first
Build an eco-system, and they
will build your business
It is not who you know,
but who is willing to
work with youIf you can't explain what
you're doing, your employees
won't know what to do
Remove Fear through
clarity
If you use systems like scrum
your business will grow faster
and smarter
If you want to grow you
need to think about how
to grow faster
The best place to start is with
what you have, not what you
want to have
Good ideas usually
start at home
If you want more and better
ideas, look for stimulus
and diversity
No more brain drains.
It is time to start
building ideas
The only way to really test an
idea is by explaining it clearly
How can you sell it, if people
don't understand_6Ps
If you don't understand your
business it won't work
You need insights not numbers
to drive your business forward
I'll believe it when I see it
vs. I'll see it when I
believe it - research
When you have the systems
right, the result will follow
When people have the skills it is
fair to expect superior performance
and people will deliver
Training - the best way to
build organizational muscle
OUR WORK
YOUR WORK