Reading list that will show you how to build a word of mouth network

1. Success Anthology
“The only difference between you today and you, five years from now, is the books you
read and the people you meet.”
- Emerson
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Masters of Networking: Building Relationships for Your Pocketbook and Soul
by Ivan R. Misner, Don Morgan
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Endless Referrals, Third Edition
by Bob Burg
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Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet
by Jay Conrad Levinson, Monroe Mann
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Recommended (Updated 1 minute ago)
Wednesday, Jul 20
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Business by Referral : A Sure-Fire Way to Generate New Business
by Ivan Misner, Robert Davis
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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
by Frank I. Luntz
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Thursday, Dec 30 2010
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi, Tahl Raz
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Comment: "Your network is your net worth... your true worth when done correctly"
Thursday, Sep 23 2010
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3. The Go-Giver: A Little Story About a Powerful Business Idea
by Bob Burg, John David Mann
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Friday, Aug 20 2010
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Networking Like a Pro: Turning Contacts into Connections
by Ivan Misner, David Alexander, Brian Hilliard
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Wednesday, Aug 18 2010
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Lower Your Taxes - Big Time! 2009-2010 Edition
by Sandy Botkin
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Comment: "Great tax saving ideas"
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The 29% Solution: 52 Weekly Networking Success Strategies
by Ivan Misner, Michelle R. Donovan
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Comment: "What they don't teach you in business school but is vital to your success!!!"

4. Saturday, Mar 27 2010
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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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The Slight Edge: Secret to a Successful Life
by Jeff Olson
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Developing the Leader Within You
by John C. Maxwell
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Comment: "John Maxwell one of my fav writers"
I have compiled excerpts from what I believe to be some of the most powerful principles on earth
relevant to elevating one’s desires and dreams into reality.

5. Think and Grow Rich
taught us the formula for turning our desires into reality
The Magic of Thinking Big
taught us that you need not have a great intellect or great talent to
be a giant among men, but you need the habit of thinking and acting in a
manner that brings success
How to Win Friends and Influence People
taught us that people don’t care how much you know until they
know how much you care
Think and Grow Rich
All the “breaks” you Six Steps that Turn Desires into Gold
need in life wait within
your imagination. The method by which desire for riches can be transmuted into its financial
Imagination is the equivalent consists of the following six definite, practical steps:
workshop of your mind,
capable of turning 1. Fix in your mind the exact amount of money you desire. It is
mind-energy into not sufficient merely to say “I want plenty of money.” Be definite
accomplishment and as to the amount. (There is a psychological reason for definiteness
wealth. which will be described in a subsequent chapter.)
2. Determine exactly what you intend to give in return for the
money you desire. (There is no such reality as “something for
nothing.”)
3. Establish a definite date when you intend to possess the money
you desire.
4. Create a definite plan for carrying out your desire, and begin
at once, whether you are ready or not, to put this plan into
action.
5. Write out a clear, concise statement of the amount of money
you intend to acquire, name the time limit for its acquisition,
state what you intend to give in return for the money, and describe
clearly the plan through which you intend to accumulate it.
6.
Read your written statement aloud twice daily, once just before retiring at
night, and once after arising in the morning.

6. As you read – see the instructions described in these six
and feel and believe steps. It is especially important that you observe, and follow the
yourself already in instructions in the sixth paragraph. You may complain that it is
possession of the impossible for you to “see yourself in possession of money” before
money. you actually have it. Here is where a burning desire will come to your
aid. If you truly desire money so keenly that your desire is an
obsession, you will have no difficulty in convincing yourself that you
will acquire it. The object is to want money, and to become so
determined to have it that you convince yourself you will have it, that
the mere reading of the words is of no consequence – unless you mix
emotion, or feeling with your words. Your subconscious mind
recognizes and acts only upon thoughts which have been well mixed
with emotion or feeling.
It is important that you follow 3

7. • You will get no appreciable results until you learn to reach your
subconscious mind with thoughts or spoken words which have been
well emotionalized with belief.
• Unless you are one of the two out of every hundred who already have
a definite goal at which you are aiming and a definite plan for its
attainment, you may read the instructions and then pass on with your
daily routine and never comply with those instructions.
• Lack of persistence is one of the major causes of failure.
• It is a weakness which may be overcome by effort. The ease with
which lack of persistence may be conquered will depend entirely upon
the intensity of one’s desire. Keep this constantly in mind. Weak
desires bring weak results.
• The eagerness with which you follow these instructions will indicate
clearly how much or how little you really desire to accumulate money.
• Poverty is attracted to the one whose mind is favorable to it, as money
is attracted to him whose mind has been deliberately prepared to
attract it, and through the same laws. Poverty consciousness will
voluntarily seize the mind which is not occupied with money
consciousness.
Four Steps to Persistence
There are four simple steps which lead to the habit of persistence. They
call for no great amount of intelligence, no particular amount of
education, and but little time and effort. The necessary steps are:
1. A definite purpose backed by burning desire for its fulfillment.
2. A definite plan, expressed in continuous action.
3. A mind closed tightly against all negative and discouraging
influences, including negative suggestions of relatives, friends and
acquaintances.
4. A friendly alliance with one or more persons who will encourage one
to follow through with both plan and purpose.
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8. The Magic of Thinking Big
Success is determined not • Several years ago I witnessed an exceptionally impressive sales
so much by the size of meeting. The vice-president in charge of marketing for this company
one’s brain as it is by the was tremendously excited. He wanted to drive home a point. He had
size of one’s thinking. with him on the platform the leading representative in the
organization, a very ordinary looking fellow, who earned in the year
that just ended a little under $60,000. The earnings of other
representatives averaged $12,000.
The executive challenged the group. Here is what he said! “I want
you to take a good look at Harry. Look at him! Now what’s Harry go
that the rest of you haven’t? Harry earned five times the average but
is Harry five times smarter? No, not according to our personnel tests.
I checked. They show he’s about average in that department.
“And did Harry work five times harder than you fellows? No – not
according to the reports. In fact he took more time off than most of
you. Did Harry have a better territory? Again, I’ve got to say no.
The accounts averaged about he same. Did Harry have more
education? Better health? Again, no. Harry is about as average as an
average guy could be except for one thing.”
“The difference between Harry and the rest of you,” said the vice-
president, “is that Harry thought five times bigger.” Then, the
executive proceeded to show that success is determined not so
much by the size of one’s brain as it is by the size of one’s
thinking. This was an intriguing thought. And it stayed with me.
The more I observed, the more people I talked with, the deeper I dug
into what’s really behind success, the clearer the answer. Case history
after case history proved that the size of bank accounts, the size of
happiness accounts, and the size of one’s general satisfaction account
is dependent on the size of one’s thinking. There is magic in
thinking big.
• On some occasion you’ve probably heard someone say something
like, “It’s nonsense to think you can make a mountain move away just
by saying ‘Mountain, move away.’ It’s simply impossible.”
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9. People who think this way have belief confused with wishful thinking.
And truth enough, you can’t wish away a mountain. You can’t wish
yourself into an executive suite. Nor can you wish yourself into a
four-bedroom, three-bath house or the high-income brackets. You
can win success by believing you can succeed.
There is nothing magical nor mystical about the power of belief.
Belief works this way. Belief, the “I’m-positive-I-can” attitude,
generates the power, skill, and energy needed to do. When you
believe I-can-do-it, the how-to-do-it develops.
• Actually, in these modern times belief is doing much bigger things
than moving mountains. The most essential element – in fact, the
essential element – in our space explorations today is the belief that
space can be mastered. Without firm, unwavering belief that man can
travel in space, our scientists would not have the courage, interest, and
enthusiasm to proceed.
Belief that cancer can be cured will ultimately produce cures for
cancer. Currently, there is some talk of building a tunnel under the
English Channel to connect England with the Continent. Whether this
tunnel is ever built depends on whether responsible people believe it
can be built.
Belief in great results is the driving force, the power behind all great
books, plays, scientific discoveries. Belief in success is behind every
successful business, church, and political organization. Belief in
success is the one basic, absolutely essential ingredient in
successful people.
Believe, really believe, you can succeed and you will.
• Just before you go to sleep, deposit good thoughts in your memory
bank. Count your blessings. Recall the many good things you have to
be thankful for: your wife or husband, your children, your friends,
your health. Recall the good things you saw people do today. Recall
your little victories and accomplishments. Go over the reasons why
you are glad to be alive. Withdraw only positive thoughts from
your memory bank. Destroy those negative thoughts before those
thoughts become mental monsters.
Become known as a person who always feels great. It wins
friends. Praise, sincerely administered, is a success tool.
Look at things not as they are, but as they can be. Visualization
adds value to everything. A big thinker always visualizes what
can be done in the future. He isn’t stuck with the present.
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10. How to Win Friends and Influence People
In the heyday of his What Do You Want?
activity, John D.
Rockefeller said that Not many things, but the few things that you do wish, you crave with an
“the ability to deal with insistence that will not be denied. Some of the things most people want
people is as include:
purchasable a
commodity as sugar or 1. Health and the preservation of life.
coffee. And I will pay
more for that ability,” 2. Food.
said John D., “than for
any other under the 3. Sleep.
sun.”
4. Money and the things money will buy.
5. Life in the hereafter.
6. Sexual gratification.
7. The well-being of our children.
8. A feeling of importance.
Almost all of these wants are usually gratified – all except one. But there is
one longing – almost as deep, almost as imperious, as the desire for food or
sleep – which is seldom gratified. It is what Freud calls the “desire to be
important.”
Lincoln once began a letter saying: “Everybody likes a compliment.”
William James said: “The deepest principle in human nature is the
craving to be appreciated.” He didn’t speak, mind you, of the “wish” or
the “desire” or the “longing” to be appreciated. He said the “craving” to be
appreciated.
Six Ways to Make People Like You
Rule 1: Become genuinely interested in other people.
Rule 2: Smile.
Rule 3: Remember that a man’s name is to him the sweetest and
most important sound in any language.
Rule 4: Be a good listener.
Rule 5: Talk in terms of other man’s interest.
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11. Rule 6: Make the other person feel important – and do it
sincerely.
Twelve Ways of Winning People to Your Way of Thinking
Rule 1: The only way to get the best of an argument is to avoid it.
Rule 2: Show respect for the other man’s opinions. Never tell a
man he is wrong.
Rule 3: If you are wrong, admit it quickly and emphatically.
Rule 4: Begin in a friendly way.
Rule 5: Get the other person saying “yes, yes” immediately.
Rule 6: Let the other man do a great deal of the talking.
Rule 7: Let the other man feel that the idea is his.
Rule 8: Try honestly to see things from the other person’s point of
view.
Rule 9: Be sympathetic with the other person’s ideas and desires.
Rule 10: Appeal to the nobler motives.
Rule 11: Dramatize your ideas.
Rule 12: Throw down a challenge.
Nine Ways to Change People Without Giving Offense or Arousing
Resentments
Rule 1: Begin with praise and honest appreciation.
Rule 2: Call attention to people’s mistakes indirectly.
Rule 3: Talk about your own mistakes before criticizing the other
person.
Rule 4: Ask questions instead of giving direct orders.
Rule 5: Let the other man save his face.
Rule 6: Praise the slightest improvement and praise every
improvement. Be “hearty in your approbation and lavish
in your praise.”
Rule 7: Give the other person a fine reputation to live up to.
Rule 8: Use encouragement. Make the fault seem easy to correct.
Rule 9: Make the other person happy about doing the thing you
suggest.
Seven Rules for Making Your Home Life Happier
Rule 1: Don’t nag.
Rule 2: Don’t try to make your partner over.
Rule 3: Don’t criticize.
Rule 4: Give honest appreciation.
Rule 5: Pay little attentions.
Rule 6: Be courteous.
Rule 7: Read a good book on the sexual side of marriage.
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12. The Seven Habits of Highly Effective People
Happiness can be The word paradigm comes from the Greek. It was originally a scientific
defined, in part at least, term, and is more commonly used today to mean a model, theory,
as the fruit of the desire perception, assumption, or frame of reference. In the more general sense,
and ability to sacrifice it’s the way we “see” the world – not in terms of visual sense of sight, but in
what we want now for terms of perceiving, understanding, interpreting.
what we want
eventually. • If I try to use human influence strategies and tactics of how to get other
people to do what I want, to work better, to be more motivated, to like
me and each other – while my character is fundamentally flawed,
marked by duplicity and insincerity – then, in the long run, I cannot be
successful.
• To focus on technique is like cramming your way through school you
sometimes get by, perhaps even get good grades, but if you don’t pay
the price day in day out, you never achieve true mastery of the subjects
you study or develop an educated mind.
• In the last analysis, what we are communicates far more eloquently
than anything we say or do. We all know it. There are people we
trust absolutely because we know their character. Whether they’re
eloquent or not, whether they have the human relations techniques or
not, we trust them and we work successfully with them.
• Albert Einstein observed, “The significant problems we face cannot
be solved at the same level of thinking we were at when we created
them.”
• The 7 Habits of Highly Successful People:
1. Be Productive.
2. Begin with the End in Mind.
3. Put First Things First.
4. Think Win/Win.
5. Seek First to Understand, Then to Be Understood.
6. Synergize.
7. Sharpen the Saw.