6. About LinkedIn
• Over 55 Million Users
• Professional Social Network
• Builds Your Personal Brand
• Builds Your Sales Network
• Aids In Job Search
• Information On Companies
• Information On Decision Makers
Thanks for coming
Save questions to end - Tweet #smscamp
Mention book drawing
Start audience questions
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Comprehensive learning resource provided by LinkedIn
Easy to navigate
Step by step instructions
Training videos
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
Tell your story
More than a resume
Good copy is interesting to read
Flow
Tell your story
More than a resume
Good copy is interesting to read
Flow
Tell your story
More than a resume
Good copy is interesting to read
Flow
Tell your story
More than a resume
Good copy is interesting to read
Flow
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
- Adjust email settings - can have multiple
- Personal or business email can be used
- This is how you will get notifications
Adjust settings to open you profile (what people will see who are not connected to you)
Claim your custom name URL
Better for search
Traditional Search Engines index results from Social Search Engines
LinkedIn, Twitter and Facebook
Network volume
content and links
Traditional Search Engines index results from Social Search Engines
LinkedIn, Twitter and Facebook
Network volume
content and links
Complete profile 100%
Use the guide provided
Complete profile 100%
Use the guide provided
Cialdini - Law of reciprocity - Give and you shall receive
Great networking strategy
Complete profile 100%
Use the guide provided
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Get weekly updates
Can change your search criteria
Experiment with different searches
Ways to connect
- email address (original intention
- common groups
- Request introduction through connection (call connection first)
(mention - “please follow link below to connect”)
Ways to connect
- email address (original intention
- common groups
- Request introduction through connection (call connection first)
(mention - “please follow link below to connect”)
- Import your email contacts
- Be selective on who you connect to
- Start with contacts on the network
- Import your email contacts
- Be selective on who you connect to
- Start with contacts on the network
- Import your email contacts
- Be selective on who you connect to
- Start with contacts on the network
- Import your email contacts
- Be selective on who you connect to
- Start with contacts on the network
- Import your email contacts
- Be selective on who you connect to
- Start with contacts on the network
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Started LinkedIn in 2005
Total Image story
Found job at best - then YI
Business development strategy
Cialdini - Law of reciprocity - Give and you shall receive
Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive
Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive
Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive
Great networking strategy
Cialdini - Law of reciprocity - Give and you shall receive
Great networking strategy
Heard about patrick through a friend
Forwarded profile
Found him on LinkedIn
Visible social graph
Choose bridge connection wisely
Contact them first - ask how well they know them
Visible social graph
Choose bridge connection wisely
Contact them first - ask how well they know them
- Write the letter - do your homework
- Why are you reaching out?
- Who connects you and how
- Polite note to bridge connection - thank you
Get weekly updates
Can change your search criteria
Experiment with different searches
Get weekly updates
Can change your search criteria
Experiment with different searches
Get weekly updates
Can change your search criteria
Experiment with different searches
- Robust Social Search engine
- Segment by multiple variables
- Sort results
General Search - “Marketing Director, 100 mile radius from 43229
11,121 resluts
How does LinkedIn order results?
Applications aggregate third party content
Content is king is professional social branding
More relevant content = deeper brand story
Applications aggregate third party content
Content is king is professional social branding
More relevant content = deeper brand story
Applications aggregate third party content
Content is king is professional social branding
More relevant content = deeper brand story
Applications aggregate third party content
Content is king is professional social branding
More relevant content = deeper brand story
Applications aggregate third party content
Content is king is professional social branding
More relevant content = deeper brand story
Show people where you are going
Tell them why you are going
See who will be at your destination - build trip meetings
Save money
in beta
future revenue model
Using company pages
Robust search
Using company pages
Robust search
Shows who you know in company
Degrees of separation away
Shows who you know in company
Degrees of separation away
Shows people who used to work their
Degrees of separation away
Shows people who used to work their
Degrees of separation away
replacing hoovers
Lots of data
User generated
Hoovers = company info manager =
every few months update
Max 50 groups
Can connect through common groups
Lots of content and dialog - common niche interests
What makes a good group
- engaged
- size
- targeting - local, vertical, special interest
- Test groups & sub groups - if no good, leave
Each user has the ability to use Questions and answers
See questions from your network
All data is delivered to you
Ask relevant questions
watch your length
Don’t answer the question in the question
Ask relevant questions
watch your length
Don’t answer the question in the question
Classify your question properly
Target the experts
Classify your question properly
Target the experts
Target geographically
great way to build you local network
Target geographically
great way to build you local network
Keep your questions and answers for later access
Answer well - get expert badge
Don’t forget to rate answers to your questions
Great way to connect with smart people
- Robust results and research data
- I have used with clients
- Get random samplings
- Get more with paid service
- Get more statistical data from polls
- Ask relevant questions on current issues
- Invite responders into your network
- Get more statistical data from polls
- Ask relevant questions on current issues
- Invite responders into your network
- Artina Promo products story
- Creating offline habits
- Discipline & time (building furniture from blog story)
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
- Artina Promo products story
- Creating offline habits
- Discipline & time (building furniture from blog story)
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication
Not just an online resume
Can be used based on objectives
Better communication