Here are the slides from my 'Hot Topic' session at the 2010 Institute of Fundraising Convention in London - focusing on the potential for smartphone fundraising. Everything from QR Codes to Location-based Apps - and various things inbetween.

1. Hot Topic Session: Digital Fundraising Bryan Miller Marketing & Fundraising Consultant strategyrefresh.com

4. “ The future has already arrived. It’s just not evenly distributed yet”

8. Hot digital fundraising topics being covered elsewhere at Convention @

9. Hot digital fundraising topics being covered elsewhere at Convention Email Marketing (Tues 6 th 10.30am) Nick Allen Donordigital The role of Twitter in fundraising (Mon 5 th 2.30pm) Rachel Beer Beautiful World Jonathan Waddingham JustGiving Michael Docherty Cancer Research UK @

10. Hot digital fundraising topics being covered elsewhere at Convention Peer to Peer Fundraising (Tues 6 th 12.00am) Martin Gill HomeMade Digital Meredith Campbell Royal Children’s Hospital Foundation Mainstreaming Social Media (Wed 7 th 4.00pm) Jason Potts Think Consulting Paul Lewis RSPB

11. Hot digital fundraising topics being covered elsewhere at Convention Optimisation the new cash cow (Tues 6 th 4.00pm) Nick Burne Think Consulting Making your website work harder (Wed 7 th 2.30pm) Michael Docherty Cancer Research UK

12. Hot digital fundraising topics being covered elsewhere at Convention The secrets of online fundraisers (Tue 6 th 2.30pm) Text message fundraising (Wed 7 th 12.00pm) Joe Saxton nfpSynergy Jonathan Waddingham JustGiving

13. Hot digital fundraising topics being covered elsewhere at Convention The emerging Philanthropic Web (Mon 5 th 4.00pm) Christine Egger Social Actions Open source charity & the Human Web (Wed 7 th 10.30am) A J Leon The LaC Project

17. Why such a hot fundraising topic?

21. Now rather more than just a ‘phone’

27. With all this going on… What else offers you so many new fundraising opportunities? Calls SMS MMS Camera Video Camera Email Twitter Web Browsing MP3 Music Player Location-based Services Sat-Nav … plus Countless Other ‘Apps’ Social Networking Mobile Coupons Mobile Games

28. Let’s unpack some of what’s on offer Calls SMS MMS Camera Video Camera Email Twitter Web Browsing MP3 Music Player Location-based Services Sat-Nav … plus Countless Other ‘Apps’ Social Networking Mobile Coupons Mobile Games

29. Start at the beginning

33. Using the phone’s camera

34. Using the phone’s camera …differently

39. http://www.bullying.co.uk/index.php/make-a-poster.html

44. New requirements “ Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.”* *Gartner ‘ Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance’ . Jan 2010 ** Experian CheetahMail . ‘Email marketing: the mobile conundrum ’ Sept 2009 “ While a quarter of people now access emails via their mobile phone, poor formatting and a lack of brand recognition means that almost a third of permission-based marketing emails are being deleted unread.”**

52. Location, Location, Location

53. Location-specific Status Updates Location-based Search Mobile Coupons Virtual Tour Guide Customer Loyalty Programmes Location-based social networking Social Networking Gameplay Also known as ‘check-in’ networks

66. One final thought Are phones getting bigger again? … or is Steve Jobs shrinking? January 2007 January 2010

67. Hot Topic Session: Digital Fundraising Bryan Miller [email_address] @millbry strategyrefresh.com givinginadigitalworld.org slideshare.net/bryanmiller uk.linkedin.com/in/bryanmiller