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Chapter 9

Managed Services
Learning Objectives
                 At the completion of this chapter you
                  should be able to:
                         Outline the different managed services
                          segments
                         Describe the five factors that distinguish
                          managed services operations from
                          commercial ones
                         Explain the need for and trends in elementary
                          and secondary school foodservice
Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    2                                            All Rights Reserved.
Learning Objectives
                 At the completion of this chapter you
                  should be able to:
                         Describe the complexities in college and
                          university foodservice
                         Identify characteristics and trends in
                          healthcare, business and industry, and
                          leisure and recreation foodservices


Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    3                                            All Rights Reserved.
Elements of Managed
           Services
                 Airlines                               Business & Industry
                 Military                               Leisure &
                 Elementary &                            Recreations
                  Secondary schools                      Conference centers
                 Colleges &                             Airports
                  Universities                           Travel Plazas
                 Healthcare facilities                  National Parks


Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    4                                            All Rights Reserved.
Traits of Managed Services
                                  Operations
                 Must meet the needs of both the guest
                  and the client (institution)
                 Guests may not have alternative dining
                  options
                         A “captive” clientele
                 Often housed in an organization that
                  does not have foodservice as a primary
                  business
Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    5                                            All Rights Reserved.
Traits of Managed Services
                                  Operations
                 Food is produced in batch quantities for
                  service and consumption within fixed tie
                  periods
                 Volume of business is more consistent
                         Easier to predict number of guests
                         Portions can be better controlled
                         Working hours may be better

Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    6                                            All Rights Reserved.
Airlines: In-Flight Foodservice
                 May provide meals from
                  their own in-flight business
                  or use a contractor

                 In-flight foodservice is a
                  complex logistical operation
                         Food must be able to
                          withstand a wide range of
                          conditions

                 LSG Sky Chefs is the
                  largest airline catering
                  company
Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    7                                            All Rights Reserved.
Airlines: In-Flight Foodservice
                 In-flight foodservice managers must:
                         Plan menus
                         Develop product specifications
                         Arrange purchasing contracts
                 In-flight foodservice is an expense that
                  must be controlled
                 As airlines decrease foodservice onboard,
                  airport restaurants are becoming more
                  prevalent
Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    8                                            All Rights Reserved.
Military
                 Feeding military personnel includes
                  feeding in:
                         Clubs
                         Dining halls
                         Military hospitals
                         In the field



Exploring the Hospitality Industry, 2nd edition       © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    9                                            All Rights Reserved.
Military
                 Foodservice sales exceed $6 billion
                  annually
                 Trends include:
                         Contracting services for officers clubs
                                 Moving from fine dining to casual
                         Mobile field kitchens
                                 Prepared foods to heat and serve anywhere
                         Providing fast food restaurants on base
                          instead of mess halls
Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    10                                            All Rights Reserved.
Elementary & Secondary Schools
                 In response to concern about
                  malnutrition of military recruits in the
                  1940’s the National School Lunch Act
                  was passed in 1946
                 The program was designed to provide
                  stronger recruits for the military and use
                  surplus food that farmers produced

Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    11                                            All Rights Reserved.
Food Pyramid




Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    12                                            All Rights Reserved.
Elementary & Secondary Schools
                 The National School Lunch Program
                  (NSLP) feeds nearly 30 million children
                  annually
                         Federal funding is approximately $2.29 per
                          meal per student
                 Focus on good nutrition
                 Potential market for fast food chains
                 Preparation and product varies among
                  schools
                 Contract companies provide flexibility
Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    13                                            All Rights Reserved.
Colleges & Universities
                 Foodservice operations are complex and
                  include:
                         Residence halls
                         Sports concessions
                         Conferences
                         Cafeterias/Student Unions
                         Faculty clubs
                         Convenience stores
                         Catering

Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    14                                            All Rights Reserved.
Responsibilities in Managed
                                Services
                 Responsibilities of
                  the manager are
                  often greater in
                  small to mid-sized
                  operations
                 Managers in larger
                  operations often
                  have staff to
                  delegate tasks to
Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    15                                            All Rights Reserved.
Responsibilities in Managed
                                 Services
                 Typical responsibilities include:
                         Employee relations
                         Human resources management
                         Financial and budgeting
                         Safety administration and budget
                         Sanitation/Foodborne illness prevention
                         Training and development

Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    16                                            All Rights Reserved.
Colleges & Universities: Campus
                         Dining
                 Campus dining is due to clientele living
                  on campus and eating many of their
                  meals there
                 Budgeting is easy because of payment
                  plans
                 Daily Rate
                         Amount of money required per person to
                          pay for foodservice
Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    17                                            All Rights Reserved.
Health Care Facilities
                 Health care managed services are
                  provided to:
                         Hospital patients
                         Long-term care and assisted living residents
                         Visitors and employees
                 The service is given by tray, cafeteria,
                  dining room, coffee shop, catering and
                  vending

Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    18                                            All Rights Reserved.
Health Care Facilities
                 The main focus of hospital foodservice is the tray
                  line
                 To increase cash sales and manage profitability,
                  managers in health care operations have created
                  multiple options such as:
                         Medical malls with retail pharmacies
                         Flower and gift shops
                         Boutiques
                         Retail bakeries
                         Coffee carts
                         Catering
                         Restaurant

Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    19                                            All Rights Reserved.
Business & Industry (B&I)
                 Contractors account for approximately
                  80% of the B&I market
                 The B&I sector is approximately 30,000
                  units
                 To adjust to corporate downsizing and
                  relocations, the B&I segment has
                  offered foodservice in smaller units
                  rather than full-sized cafeterias

Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    20                                            All Rights Reserved.
Leisure & Recreation
                 The segment is unique
                  and fun because there
                  are opportunities to be
                  part of:
                         Professional sporting
                          events
                         Concerts
                         Circuses
                         Other events held in
                          stadiums
Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    21                                            All Rights Reserved.
Stadium Points of Service
                 Facilities often have several points of
                  service where food and beverage are
                  provided including:
                         Hot dog stands
                         Restaurants
                         In the stands
                         Superboxes, suites, and skyboxes
                         Souvenir stands
Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    22                                            All Rights Reserved.
Trends
                 There are several trends in managed
                  services which include:
                         Balancing rising costs with fewer dollars
                         Increased demand for food to go
                         Request for 24/7 foodservice
                         Increasing use of fresh products



Exploring the Hospitality Industry, 2nd edition        © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458.
John R. Walker                                    23                                            All Rights Reserved.

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  • 2. Learning Objectives  At the completion of this chapter you should be able to:  Outline the different managed services segments  Describe the five factors that distinguish managed services operations from commercial ones  Explain the need for and trends in elementary and secondary school foodservice Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 2 All Rights Reserved.
  • 3. Learning Objectives  At the completion of this chapter you should be able to:  Describe the complexities in college and university foodservice  Identify characteristics and trends in healthcare, business and industry, and leisure and recreation foodservices Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 3 All Rights Reserved.
  • 4. Elements of Managed Services  Airlines  Business & Industry  Military  Leisure &  Elementary & Recreations Secondary schools  Conference centers  Colleges &  Airports Universities  Travel Plazas  Healthcare facilities  National Parks Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 4 All Rights Reserved.
  • 5. Traits of Managed Services Operations  Must meet the needs of both the guest and the client (institution)  Guests may not have alternative dining options  A “captive” clientele  Often housed in an organization that does not have foodservice as a primary business Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 5 All Rights Reserved.
  • 6. Traits of Managed Services Operations  Food is produced in batch quantities for service and consumption within fixed tie periods  Volume of business is more consistent  Easier to predict number of guests  Portions can be better controlled  Working hours may be better Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 6 All Rights Reserved.
  • 7. Airlines: In-Flight Foodservice  May provide meals from their own in-flight business or use a contractor  In-flight foodservice is a complex logistical operation  Food must be able to withstand a wide range of conditions  LSG Sky Chefs is the largest airline catering company Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 7 All Rights Reserved.
  • 8. Airlines: In-Flight Foodservice  In-flight foodservice managers must:  Plan menus  Develop product specifications  Arrange purchasing contracts  In-flight foodservice is an expense that must be controlled  As airlines decrease foodservice onboard, airport restaurants are becoming more prevalent Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 8 All Rights Reserved.
  • 9. Military  Feeding military personnel includes feeding in:  Clubs  Dining halls  Military hospitals  In the field Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 9 All Rights Reserved.
  • 10. Military  Foodservice sales exceed $6 billion annually  Trends include:  Contracting services for officers clubs  Moving from fine dining to casual  Mobile field kitchens  Prepared foods to heat and serve anywhere  Providing fast food restaurants on base instead of mess halls Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 10 All Rights Reserved.
  • 11. Elementary & Secondary Schools  In response to concern about malnutrition of military recruits in the 1940’s the National School Lunch Act was passed in 1946  The program was designed to provide stronger recruits for the military and use surplus food that farmers produced Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 11 All Rights Reserved.
  • 12. Food Pyramid Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 12 All Rights Reserved.
  • 13. Elementary & Secondary Schools  The National School Lunch Program (NSLP) feeds nearly 30 million children annually  Federal funding is approximately $2.29 per meal per student  Focus on good nutrition  Potential market for fast food chains  Preparation and product varies among schools  Contract companies provide flexibility Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 13 All Rights Reserved.
  • 14. Colleges & Universities  Foodservice operations are complex and include:  Residence halls  Sports concessions  Conferences  Cafeterias/Student Unions  Faculty clubs  Convenience stores  Catering Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 14 All Rights Reserved.
  • 15. Responsibilities in Managed Services  Responsibilities of the manager are often greater in small to mid-sized operations  Managers in larger operations often have staff to delegate tasks to Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 15 All Rights Reserved.
  • 16. Responsibilities in Managed Services  Typical responsibilities include:  Employee relations  Human resources management  Financial and budgeting  Safety administration and budget  Sanitation/Foodborne illness prevention  Training and development Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 16 All Rights Reserved.
  • 17. Colleges & Universities: Campus Dining  Campus dining is due to clientele living on campus and eating many of their meals there  Budgeting is easy because of payment plans  Daily Rate  Amount of money required per person to pay for foodservice Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 17 All Rights Reserved.
  • 18. Health Care Facilities  Health care managed services are provided to:  Hospital patients  Long-term care and assisted living residents  Visitors and employees  The service is given by tray, cafeteria, dining room, coffee shop, catering and vending Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 18 All Rights Reserved.
  • 19. Health Care Facilities  The main focus of hospital foodservice is the tray line  To increase cash sales and manage profitability, managers in health care operations have created multiple options such as:  Medical malls with retail pharmacies  Flower and gift shops  Boutiques  Retail bakeries  Coffee carts  Catering  Restaurant Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 19 All Rights Reserved.
  • 20. Business & Industry (B&I)  Contractors account for approximately 80% of the B&I market  The B&I sector is approximately 30,000 units  To adjust to corporate downsizing and relocations, the B&I segment has offered foodservice in smaller units rather than full-sized cafeterias Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 20 All Rights Reserved.
  • 21. Leisure & Recreation  The segment is unique and fun because there are opportunities to be part of:  Professional sporting events  Concerts  Circuses  Other events held in stadiums Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 21 All Rights Reserved.
  • 22. Stadium Points of Service  Facilities often have several points of service where food and beverage are provided including:  Hot dog stands  Restaurants  In the stands  Superboxes, suites, and skyboxes  Souvenir stands Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 22 All Rights Reserved.
  • 23. Trends  There are several trends in managed services which include:  Balancing rising costs with fewer dollars  Increased demand for food to go  Request for 24/7 foodservice  Increasing use of fresh products Exploring the Hospitality Industry, 2nd edition © 2012, 2008 Pearson Education, Upper Saddle River, NJ 07458. John R. Walker 23 All Rights Reserved.