Optimizing Your Website for Mobile Search
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Presentation from ClickZ Toronto 2015 on why and how to optimize your website to take advantage of mobile searchers.
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Optimizing Your Website for Mobile Search
- 1. June 23–25, 2015 #CZLTO | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Love at First Site Optimizing your Website for Mobile Search Bryson Meunier Vivid Seats SEO Director
- 2. June 23–25, 2015 #CZLTO | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers
- 3. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive
- 4. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive My Own WTFMobileWeb.com
- 5. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive The Good News It’s never too late to improve your experience for mobile web searchers.
- 6. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive HOW BIG IS THE MOBILE SEARCH OPPORTUNITY? Love at First Site: Optimizing Your Website for Mobile Search
- 7. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 73% of Population Uses a Mobile Phone
- 8. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Putting 73% in Perspective Activity % of Global Population that Engages Breathing 100% Having a Home 98.5% Owning a Mobile Phone 73% Having Brown Eyes 55% Using the Internet 39.30% Using Facebook 19.86% Watching 2015 Super Bowl 1.60%
- 9. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Canada #30 in Global Mobile Web Traffic Source: http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
- 10. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive In 2015, More Canadian Internet Use on Mobile Than Computer 49% 51% Internet Usage in Canada by Device Computer Mobile Source: comScore January 2015
- 11. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Source: Google, May 5, 2015: http://adwords.blogspot.com/2015/05/building-for-next-moment.html
- 12. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Local Most Important for Mobile Search 88% of smartphone users search for local information Source: Google, “Going Local: How Advertisers Can Extend Their Relevance With Search”, May 2014: https://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-their-relevance-with-search.html
- 13. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive What Else Do Mobile Searchers Look For? Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 14. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Search Categories Vary by Time of Day Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 15. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 80% of Mobile Searches Occur When a Computer is Available Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 16. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Mobile Search Categories Vary by Search Location Source: Google Canada Nielsen Mobile Search Moments 2015: https://think.storage.googleapis.com/docs/mobile-search-moments-canada.pdf
- 17. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 18. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 19. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 20. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 21. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 22. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 23. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Use Keyword Tool to Estimate Mobile Search Opportunity https://adwords.google.com/KeywordPlanner
- 24. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive “Near Me” Searches Doubled in Past Year Source: Google Trends: https://www.google.com/trends/explore#q=%22near%20me%22&geo=CA&date=today%2012- m&cmpt=q&tz=Etc%2FGMT%2B5
- 25. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive HOW DO I BUILD A MOBILE SITE? Love at First Site: Optimizing Your Website for Mobile Search
- 26. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive How do I build a house? Grandma DIYer Architect Answer Varies by Audience
- 27. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive How do I build a house? Mansion Simple Mud Hut Answer Varies by Need
- 28. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive How do I build a mobile site? Small Business Web Savvy Big Brand Answer Varies by Audience
- 29. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive How do I build a mobile site? Complex site architecture/business goals Need simple site that is optimized for mobile search engines Just want a few pages optimized for mobile search Answer Varies by Need
- 30. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 3 Basic Options for Mobile Site Configuration
- 31. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive All three options can be great for SEO. Some better than others depending on the audience and need.
- 32. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive
- 33. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Bidirectional annotations for m dot sites
- 34. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Vary HTTP Header For Adaptive Sites
- 35. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Responsive Tablet Sites Do not build a separate tablet-optimized site – Use Responsive Design if possible Follow Google Guidelines for Tablets:
- 36. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive No Responsive For Feature Phone Sites Google does not recommend responsive web design if site is intended for users of feature phones
- 37. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Pay Special Attention to Responsive Page Speed Akamai Webinar on Making Responsive Sites Fast: 13 seconds for above the fold content at NBCNews.com Google recommends above the fold content load in less than 1 second
- 38. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Pay Special Attention to Responsive Page Speed Akamai Webinar on Making Responsive Sites Fast:
- 39. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Many Ways to Mobile-Friendly
- 40. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 1. Configure the Viewport <meta name=viewport content="width=device-width, initial-scale=1"> Google Guide to Configuring Viewport:
- 41. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 2. Size Content to Viewport Google Guide to Sizing Content to Viewport:
- 42. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 3. Use Legible Font Size Google Guide to Using Legible Font Sizes:
- 43. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 4. Space Touch Elements Properly Google Guide to Sizing Tap Targets Appropriately: “The average adult finger pad size is about 10mm wide (a bit less than half an inch), and the Android UI guidelines recommend a minimum tap target size of roughly 7mm, or 48 CSS pixels on a site with a properly-set mobile viewport.”
- 44. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 5. Don’t Use Software that Doesn’t Work on Phones Google Guide to Avoiding Plugins:
- 45. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive ADDITIONAL DEMOTIONS Love at First Site: Optimizing Your Website for Mobile Search
- 46. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 1. Avoid Interstitials Google Guide to Common Mobile SEO Mistakes:
- 47. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 2. Ban Mobile-Only 404s Google Guide to Common Mobile SEO Mistakes:
- 48. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 3. Ban Irrelevant Mobile Homepage Redirects Google Guide to Common Mobile SEO Mistakes:
- 49. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 4. Don’t Block Important Content with Robots.txt Google Guide to Common Mobile SEO Mistakes:
- 50. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive 5. Must Load Quickly for Mobile Searchers Google Guide to Common Mobile SEO Mistakes:
- 51. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Celebrate the Leafs!
- 52. @brysonmeunier June 23–25, 2015 | #CZLTO | @ClickZLive Thank you! • Questions? • Contact me: – @brysonmeunier – bryson.meunier@gmail.com
Notes de l'éditeur
- Good afternoon, Toronto! My name is Bryson Meunier and I’m the SEO Director for Vivid Seats. If you don’t know Vivid Seats, we are a full-scale ticket marketplace selling tickets on the secondary market for sports, theater and concerts. I’m visiting from Chicago. We have a lot in common with Toronto in that we love our hockey.
- We’re very proud of our local team, the Chicago Blackhawks, who just won their third Stanley Cup in 6 years. Don’t want to rub it in, as I know it’s been a bit longer since the Leafs have won it. But one thing we have in common is a passion for ice hockey. Another is our interest in mobile search.
- How many of you use mobile search? So I’m a regular user of mobile search and have been since before smartphones, believe it or not. Sometimes when I’m searching the experience is great, such as when you search on…
- But other times it leaves something to be desired, particularly when Google sends you to a web site that’s not configured properly for mobile searchers. These are examples of web sites that I’ve discovered while searching in Google throughout the years and have given me a poor user experience. This happens frequently, though less frequently since Google’s mobile update that started on 4/21. How many of you have experienced this kind of content while searching from mobile devices? Now the more difficult question… how many of you have given this type of experience to those searching from mobile devices?
- While it is way too late to be early when it comes to reaching mobile searchers, the good news for all of us, including the laggards, is that it’s never too late to improve your experience for mobile web searchers. Mobile search has grown rapidly in the past several years and it just continues to go up and up with no end in sight. Businesses that make their sites visible to those mobile searchers will reap the benefits for years to come.
- First I want to talk a bit about how big the actual opportunity is with mobile search. Before we spend any time building out a mobile site we should ask ourselves if this is going to be something worth doing. Spoiler alert: I think that it is.
- And here’s why: Let’s start with mobile phone penetration in general. Did any of you see Mary Meeker’s most recent data about Internet trends earlier this year? Mary Meeker is an oracle and her stats always amaze the tech community, and this is one slide from her most recent presentation that demonstrates that in thirty years we’ve gone from 1% of the world’s population owning a mobile phone to 73%. I was trying to think of something that 73% of the population does, and there aren’t many things that 73% of the world’s population have in common.
- When I started to compare the types of things that 73% or more of the world’s population have in common you can see that owning a mobile phone is right up there with not being homeless, and having brown eyes. And that if you take all the people who use the internet, use Facebook and watch the Super Bowl, you still don’t have as many people who own a mobile phone. That’s big.
- But where does Canada fit in? And not just with mobile phone ownership, but specifically with mobile web traffic, which is where the opportunity lies for marketers and webmasters like us? Well, Canada has about half of the global average, with 17% of total web traffic coming to mobile phones according to StatCounter. But when you consider that still puts Canada in the top 30 countries in terms of mobile web traffic you can see that this is actually an opportunity.
- And when you consider that comScore, who also measures mobile and desktop web traffic with a large sample set estimated earlier this year that mobile web traffic in Canada is not just higher than 17%, but actually greater than desktop traffic for the first time this year, you can see that the opportunity here is actually quite large.
- When it comes to search traffic I couldn’t find any recent numbers on Canadian mobile search traffic specifically, but many of you may have seen this announcement earlier in the year from Google that… If Canada isn’t one of those 10 countries now, it likely will be soon, and marketers who prepare now will be the ones who benefit from this change.
- So yes, there is a big opportunity here. But if you are a local business or represent a local business the opportunity is even greater. According to recent research from Google, 88% of smartphone searchers have local intent. It’s not hard to look at numbers like these and come to the conclusion that mobile search optimization is an imperative for local businesses who want to reach their consumers.
- So we know that these are local searchers largely, but what do they search for specifically? A recent study from Google Canada and Nielsen called Mobile Search Moments 2015 helps us better understand this. I’m going to be pulling out the highlights in the next few slides, but if you’re interested as I am in things like this I would encourage you to check out the link here and read the whole study. The top three categories here are arts and entertainment, news, sports and weather, and general knowledge. Searchers want information immediately, and if you’re a publisher it’s necessary that you be optimized to give it to them. Beyond that, social is big as you might expect. This I’m sure is largely people looking for Facebook, as they do on desktop as well. And then food and groceries. This is people looking for something to eat or drink around them largely. More than 50% of the search volume for the keyword “bars” comes from mobile searchers. I’ll get into device breakdown for other categories in a minute. The rest of the list is the major categories that you might expect, like health care and fitness, store and retail, beauty, finance, etc. There are also some things that you might not expect. For example, once in my career I was told that no one would buy a refrigerator on their phone because it was a big ticket purchase. People do buy refrigerators on their phones, as you can see from the last category, appliances, but more often they research the category in store to make sure they’re making the right purchase.
- It’s important to note that these categories vary by context, including time of day. You can see very clearly that Canadians are looking for news, sports and weather mostly early in the morning. Midday they’re looking for financial information more. And in the evening when they’re relaxing they are looking for Arts and Entertainment above all else. This is somewhat intuitive, and mostly useful for paid search, but it suggests that it’s definitely worth breaking down those categories by time of day for yourself to see how your business relates.
- When I first started in mobile search marketing about ten years ago there was a prevailing notion that all mobile searches were done on the go and that we needed to optimize for a searcher that was rushed and distracted. We now know this isn’t necessarily the case. In fact, while 19% of mobile searchers do search on the go or in-store, 80% of searchers are using their phones to search where a computer is also available. We’ve known for several years that mobile search is more about multiscreen than mobile, but this research from Google shows that this is the case in Canada as well.
- Finally from that study I think it’s worth understanding that search volume for each of the categories from the slide I showed a minute ago can vary by location. In total, 67% of the searches occurred at home, but when you look deeper you see that certain categories overindex for on the go or in-store. Food and Groceries, Auto and Beauty and Fashion clearly overindex for in-store, while the restaurant category and travel clearly overindex for on the go. This might be intuitive, but it’s helpful to know, as it may lead you to content types that are primarily intended for mobile users, like store signage with mobile calls to action or QR codes, or keywords containing local modifiers like near me.
- For the next couple of slides I’m going to show you some variations that you can see using the Google Keyword Planner. General research is great, but if you log in to keyword planner at this address you can actually see the opportunity for your own business. Put your brand in and see what the device breakdown is. Here you can see that Starbucks has almost as much volume on mobile as they do in desktop, and have a lot of opportunity regardless. This would indicate to most people that mobile SEO needs to be a part of whatever marketing strategy they create.
- Starbucks? I figured I might get some blank stares when I said that brand that’s bigger in the US than Canada, so here’s the volume for Tim Horton’s as well. Similar conclusions. And the point is that you can put any brand in here and it will tell you what the overall opportunity is for mobile search. Makes things much easier.
- And you don’t have to stop at brands. If you’re wondering what the opportunity is for your category, Google has a whole list of categories you can put in that will let you know how important mobile SEO is. And for the coffee category you can see that it’s similar overall to the brands we just looked at. You won’t always see that.
- Another great use for this tool is to get data to either confirm or deny yours or a client’s intuition about your industry and mobile searchers. A frequent question that I have gotten over the years is, “Do B2B prospects use mobile search? Or is it just B2C consumers? Well with this tool you can see very clearly that management consulting, for example, is mostly searched on by desktop searchers, but still more than 20% of the audience accesses the content on mobile phones. It’s a business decision then whether the return is there for a project that makes content accessible to those 20%, but at least your decision is based on data rather than intuition, which in my experience with this type of research is frequently wrong.
- There are types of words that are used primarily on mobile devices rather than desktops. Navigate to, for instance. I don’t know how valuable this type of keyword would be to marketers, as it automatically opens maps on Android and gives directions to a specific place, but there are other types of keywords that are not used as much or at all on desktop that may be valuable for marketers.
- There are also certain categories that are searched more on mobile devices than computers. This is coffee in the US.
- And this is coffee near me, and coffee nearby in Canada. While it’s not as mobile-centric as coffee in the US, you can see that it is mainly mobile local searchers. If you’re a local coffee shop, adding near me or nearby to your website or ad copy might be part of your overall keyword strategy as a result.
- And this trend doesn’t seem to be going away. Google announced earlier this year that near me searches have doubled in the last year and that applies to Canada as well, as you can see from this Google Trends data.
- So hopefully I’ve convinced you that mobile SEO is worth doing and will result in increased traffic. If so, let’s talk about what you need to do about it.
- This is kind of a difficult question to answer. I equate it to someone asking you how to build a house. Not that I know how to build a house, but I would imagine that the answer you give would change based on the person who asked the question. For example, if my grandmother asked me the question I would provide a different level of detail based on her sophistication (or lack thereof) than I would to a regular do it yourselfer, and I would give an even different answer to an architect or contractor, who probably knows more than I do. So the answer is going to vary by audience.
- Likewise, the answer will changed based on need. If the asker needs to build a mansion, the instructions given will be much more complicated than if the person wants to build a simple house, and that will be more complicated than if the person wants to build a mud hut. So the answer varies by need.
- And this is similar to when people ask me how to build a mobile site. Small businesses have different resources and sophistication available than web savvy businesses, and they have different resources and sophistication than big brands. So I’m going to give a different answer based on the audience asking.
- And if that audience has complex site architecture and business goals I’m going to recommend a different answer than if they just want something bare bones, or if they just want something that’s going to be just good enough. Optimization for me is that mansion, but I recognize that not every business has the same needs, and the answer will vary.
- That said, since I can’t yet know the needs of this audience as a whole I’m going to focus on the three options that you all have available to you that are supported by Google…
- The important thing to remember here is…
- You may have heard that responsive is the way to go and it can be a great solution for certain businesses, but I built this flow chart a few years ago to educate businesses on when it’s not the best solution.
- If you decide to build an m dot site for whatever reason, it can be made mobile friendly, but you do need to take the added step of including bidirectional annotations.
- If you decide dynamic serving is best for your business you will need to let Google know that the content for the page varies by user agent with this http response header.
- And if you are optimizing for tablet searchers, it’s important to know that Google doesn’t recommend building a separate site for tablet searchers, as their behavior in aggregate is very similar to desktop searchers, and they recommend you make a site responsive rather than adaptive or use mobile URLs.
- I don’t know how many of you remember that chart from Mary Meeker at the beginning, but the breakdown for feature phones (or dumb phones) and smartphones globally is 60/40, with many more feature phones than smartphones world wide. Most of the web traffic comes from smartphones by far, but the only way to get all of the traffic at this point is by using mobile URLs or dynamic serving, as Google doesn’t recommend RWD for this audience. This is very important if you have a global presence and are trying to market to countries like India, where feature phone web access is the norm.
- And though Google officially recommends responsive web design, they also recommend that mobile sites load in less than a second, which is possible with responsive, but not easy to do at all. You can see here that NBCNews.com actually loads above the fold content not in less than 1 second as Google recommends, but about 13. Since mobile searchers want things quickly, this is naturally something that many of them won’t tolerate. Before going responsive, you have to ask yourself if you have the resources to not only go responsive, but make your responsive site fast.
- Because this is one of those areas where it’s possible to be mobile friendly and not mobile friendly at the same time, oddly. If any of you were looking for a zen koan for the day, there you have it.
- The truth is, responsive is great if it works for your business, but Google supports a number of ways to be mobile friendly. Which I always think of this picture when I think mobile friendly. Can you imagine a friendlier mobile than that?
- But Google defines it another way. Each of these is fairly technical, so I’ve included the instructions from Google in links on each slide so you can get more details if you want them. Regardless of which mobile configuration you use, you need to configure the viewport or you won’t be mobile friendly. This basically means add information to the meta name viewport so that the person who finds this page won’t have to pinch and zoom if they’re on a mobile device.
- Once you add a viewport you need to make sure that you size content to it so that the mobile user doesn’t have to scroll horizontally. And here are more instructions on how to do that properly.
- Next you need to add a legible font size so that the searcher doesn’t have to pinch and zoom. This is basically setting 16 pixels as the default in the CSS and then getting larger or smaller based on the baseline. More details here.
- Have any of you ever tried to click on something in mobile but you clicked on it and it didn’t respond. This happens all the time to me with those annoying ads on solitaire and words with friends where I can’t click off because the tap targets are too small for the X. That’s not mobile friendly according to Google, so they want you to follow their guidelines of…
- And then, don’t use plugins that only work on desktop browsers and not mobile browsers. You can see here that one restaurant I visited asked me to download desktop software on my phone, which was even more frustrating since I can’t use it. Don’t use Flash or other types of plugins on your site if you want to be considered mobile-friendly by Google.
- If you follow those rules, regardless of whether you use responsive, adaptive or mobile URLs to do it, you should be considered mobile friendly. But there are a few other things to consider that Google has indicated will also get you demoted in mobile search results, either now or in the near future.
- The first is interstitials. They won’t get you demoted now, but Gary Ilyes indicated recently that prompting a smartphone user to download your app instead of giving them the content they’re looking for will be the next thing that Google will demote you for, most likely. If you’re doing this, stop. Use smart banners instead.
- If you are taking searchers to a page like this if they try to access content that’s on your desktop site but not mobile-friendly, don’t. Give them the desktop site instead. Otherwise Google may deprioritize that content.
- If you’re not serving a mobile 404 as we just saw but in the same scenario sending people to your mobile homepage when you don’t have mobile friendly content that they’re looking for, stop. Give them your desktop page instead. Otherwise your content will be demoted. I see it happen frequently.
- When I first started in mobile SEO some prominent SEOs were thinking of mobile content as duplicate and blocking it with robots.txt. Don’t do that. It can lead to messages like this which will prevent you from getting a mobile friendly label, as this site, which has a mobile option that is blocked, has here. Let Google crawl your site and any JavaScript and CSS that’s associated with it if you want to do well in mobile search results.
- And as I said before, make it fast. Responsive or otherwise, use the page speed tool to make it as fast for mobile searchers as possible, as this will help not only with SEO, but with conversion. Keep in mind, though, that not even Google has been able to perfect this. When I looked at the most trafficked sites in terms of mobile, none of them had scores of 100/100, and only Google had anything close to 80. So don’t spend too much time on this, but know that it might become more important for search in the near future.
- I started with a hockey reference, I’m going to close with one. This time pandering to the home team, my hosts. I know the Leafs don’t have 3 Stanley Cups in the last 6 years and actually haven’t won one since 1967, but you can take solace in the fact that droughts like this never last forever, and on top of that the Leafs have a really nice web site in terms of mobile search. You can see here that they’re using smart banners instead of app interstitials. Bravo! I know this is probably not much consolation for die hard Leafs fans, but for me it’s definitely a win.
- So thanks very much Toronto for having me here to tell you more about optimizing your mobile site for search. I look forward to your questions after the panel. And if you have any that you’d rather not share here you can email me or find me on Twitter. Thanks!