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Add Macaroni:  Non-Traditional Uses for Traditional Keyword Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
ESTIMATE LOCAL SEARCH VOLUME WITH GOOGLE KEYWORD TOOL, INSIGHTS FOR SEARCH AND CENSUS DATA
Why Estimate Local Search Demand? ,[object Object],[object Object],[object Object]
The Tools http://factfinder.census.gov/servlet/SAFFPopulation http://www.google.com/insights/search
Forecast Local Opportunity In only four steps…
1. Use Census Data to Find  Population % Relative to Country
2. Estimate Local Search Volume Based on Population
3. Understand Local Variations in Search Demand with Google Insights
4. Calculate Volume
UNDERSTANDING ORGANIC KEYWORD OPPORTUNITY BY BUILDING A POOR MAN’S SEO X RAY WITH SEMRUSH
Why Understand Organic Keyword Opportunity?  ,[object Object],[object Object]
BrightEdge SEO XRay http://www.brightedge.com
The Tools http://www.semrush.com
Quickly Identify Potential Keyword Targets In two basic steps…
1. Port SEMRush Organic Data into Excel and Name Position Range
2. VLOOKUP Rankings to Find Potential Keyword Targets
FORECASTING MOBILE OPPORTUNITIES  WITH GOOGLE KEYWORD TOOL, GOOGLE WEBMASTER TOOLS AND ANALYTICS
Why Target Mobile Searchers? ,[object Object],[object Object],[object Object],[object Object],Source: Google Webinar: Are You Mobile Ready?, May 3, 2011: http://youtu.be/j-xh-lNpNhs
The Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/webmasters/
Demonstrate Mobile Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assess Mobile Opportunity in Excel
Add Macaroni ,[object Object],[object Object],[object Object]
Bryson Meunier Director, Content Solutions Resolution Media [email_address] Twitter: @brysonmeunier http://www.brysonmeunier.com

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Smx advanced keyword research tools

Notes de l'éditeur

  1. If you can afford Brightedge or similar enterprise SEO platforms, they can do this automatically for clients and competitors that you have in the system. If not, you can create something similar with SEMRush…
  2. Google Keyword Tool provides impressions per keyword for smartphones, tablets and feature phones which is incremental to desktop traffic Google Webmaster Tools provides impressions and clicks from smartphones and feature phones Analytics data closes the loop with conversion data from mobile devices