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MIND CONTROL
psychology for the web

SXSWi – Ben Scofield – @bscofield
CORRELATION
     ≠
 CAUSATION
correlation
causation
HEURISTICS
Likeability
LESSON
Be likeable
NO KIDDING?
Social Proof
FIRST
FIRST FOLLOWER
FIRST FOLLOWER
A

B

C
LESSON
Show people what their peers are doing
Authority
LESSON
Show people you are trustworthy
Reciprocity
LESSON
Give people something for free
Scarcity
LESSON
Tell people when time is running out
Commitment
LESSON
Give people a low-cost way to commit
The Decoy Effect
$5   USD
¥5   CNY
$5   CAD
£5   GBP
€5   EUR
LESSON
Make it easy to compare choices
LESSON
... or stack the deck for your favorite
DATING DECOY
LESSON
Study the research
LIKEABILITY
AUTHORITY
SOCIAL
PROOF
COMMITMENT
WHAT ELSE?
Photo Credits
 gomustangs (9)       affsum (17)            clintjcl (50)
 paulm (10)           eirikso (18)           nhall (51)
 jeroen020 (11)       eugene (19)            colorblindpicaso (55)
 martinlabar (12)     n0thing (26)           klobetime (56)
 noelzialee (12)      5tein (33)             ontilnow (57)
 overton_cat (12)     atomicshed (34)        caribb (62)
 mladjenovic_n (12)   nearnearfuture (36)    denatale (64)
 duncanfawkes (13)    petermartinhall (37)   avlxyz (65)
 specialkrb (14)      u2wanderer (43)        rumble1973 (66)
THANK YOU
Ben Scofield
ben.scofield@viget.com - @bscofield
http://speakerrate.com/bscofield
http://viget.com

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