Blue State Digital London's digital predictions for 2012.

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2012 digital trends
Rob Blackie UK Managing Director, Blue State Digital
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PERSONALISATION
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Credit: Cynthia W http://bit.ly/AeYSx0
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Questions to consider
•Do your friends, fans and customers feel that you care about them personally?
•Are you reducing or increasing the number of parallel pots of data you have about
your customers? How can you join them up?
•Are you integrating your social media strategy with your broader comms strategy?
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GLOBALDIGITAL
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Amnesty: Guantanamo
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Questions to consider
•What’s your global footprint?
•Do you have beneficiaries or allies anywhere globally who you can use as
spokesmen or campaigners? What about your opponents?
•Are you monitoring for unexpected issues from your global stakeholders?
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MOBILEINTERNET
GOESMAINSTREAM
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http://www.barackobama.com/
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How to....
1. Revise
2. Snog
3. Reference
4. Wallpaper
5. Draw
6. Sleep
7. Flirt
8. Geek
9. Pronounce
10. Shuffle
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What is/are...
1. AV
2. Scampi
3. Truffles
4. Piles
5. 4D
6. Cookies
7. Copyright
8. Zumba
9. icloud
10. Probate
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Questions to consider
1. Is mobile baked into your communications strategy from the planning stages?
2. Do your core functions digitally work seamlessly on mobile?
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THANKYOU
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