Contenu connexe Similaire à What can the PR industry learn from Kung Fu Panda? (20) What can the PR industry learn from Kung Fu Panda?1. WHAT CAN THE PR INDUSTRY
LEARN FROM KUNG FU PANDA?
Ben Shipley
Managing Director, Spectrum Group
Hong Kong 2016
@benshipley
2. Our clients are under more
pressure than ever to show the
impact of their function at a
business level
4. PR agencies are lucky if they
capture five percent of those
marketing dollars.
5. SO WHAT CAN THE PR INDUSTRY
LEARN FROM KUNG FU PANDA?
6. IF ALL THAT YOU DO
IS WHAT YOU CAN,
YOU WILL NEVER BE
MORE THAN WHAT
YOU ARE RIGHT NOW
8. We all need to question whether
the structures in our agencies hold
us back from change
15. Consider how you work with the
agencies that have traditionally
made up the mix, as well as the
newer players in the ecosystem
17. 2016 will see an increase of at least
8% in spend on data-driven
marketing across both B2B and
B2C companies
Winterberry Research
30. We work in a small and well
connected industry
32. Be curious about your clients, your learned
colleagues and the shiny new stuff