The document discusses key considerations for designing an effective union website. It notes that unions originally communicated face-to-face but now use the internet through websites, emails and blogs. When designing a website, it is important to make the site user-friendly, easily navigated, include relevant information for members' daily lives and roles, seek members' input on desired features, and encourage interactivity and member input while avoiding legal issues from naming the site too closely to an employer's name or acronym.