1. WHAT IS TWITTER FOR?
Why should I care?

2. WHAT IS TWITTER FOR?
 How many of you use Twitter?
 What do you use it for?
 Is it useful to you?

3. THIS IS HOW LOUIE CK
FEELS:
 http://www.youtube.com/watch?v=xSSDeesUUsU

4. SOME BACKGROUND

5. SOME BACKGROUND
 Twitter was created in March 2006 by Jack Dorsey.
 It is a microblogging service made up of text-based posts in fewer
than 140 characters.
 Twitter posts are called Tweets.
 Twitter is not reciprocal. You do not need to be someone’s
“friend” to see his or her posts.

6. AN EXAMPLE OF HOW NOT
USE TWITTER
 http://www.dailymail.co.uk/news/article-2093796/Emily-
Bunting-Leigh-Van-Bryan-UK-tourists-arrested-destroy-America-
Twitter-jokes.html

7. TWITTER SUCCESS STORY
 http://www.thedailybeast.com/articles/2012/01/31/twitter-feed-
white-girl-problems-becomes-a-book-authors-on-babe-walker.html

8. WHAT IS TWITTER BEING
USED FOR?
 Market-research firm Pear Analytics analyzed 2,000 tweets over a two-week
period in August 2009 and separated them into six categories:
 Pointless babble – 40%
 Conversational – 38%
 Pass-along value – 9%
 Self-promotion – 6%
 Spam – 4%
 News – 4%

9. TWITTER USES
 Are the following uses positive?
 Are some of these uses detrimental to our culture?

10. TWITTER USES
 Twitter allows informal collaboration and quick information
sharing that provides relief from rising email and IM fatigue (I know I
get super tired after IM’ing)
 Twittering is a less gated method of communication: you can share
information with people that you wouldn't normally exchange email
or IM messages with, opening up your circle of contacts to an ever-
growing community of like-minded people.

11. TWITTER USES

12. TWITTER USES
 Immediacy – Your Tweet pops up in people’s faces and doesn’t get
lost in an inbox.
 Retweeting increases the spread of your information and magnifies
your audience.
 Twitter allows you to find out what your friends recommend -
monitor the “All Friends” feed in TweetDeck and your can read
interesting articles that others recommend.

13. TWITTER USES
 Twitter allows you to find out what everyone is talking about
through trending.
 Its Searchable – You can find out what people are saying about you
or your favorite things using hashtags.
 It is a fast easy way to grow Your Network.
 Twitter is a great tool for marketing.

14. TWITTER USES

15. TWITTER USES
 It can alter your online reputation and may help bury undesirable
Google results (in some cases. Sorry Rick Santorum.)
 Twitter provides real time news without, or by a varied set
of, gatekeepers.
 Its great for getting tips on buying products. (example: Where can
I get a good digital camera?)

16. TWITTER USES

17. TWITTER USES
 Twitter allows anonymous stalking.
 It provides mainstream news media with real time viewer feedback.
 Twitter has been used to organize protests (also called Twitter
Revolutions.)

18. TWITTER USES

19. CHANGES FOR THE
BETTER?
 In November 2009 by changing the question asked to users for
status updates from "What are you doing?" to "What's happening?
 Do you see this as an improvement?
 Why?

20. THE END
 Follow me: @stradhoughton