SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.

1. Ultimate SEO Guide For Beginners
Source: https://www.bthrust.com/seo-basics-that-you-should-know.html

2. What exactly is SEO?
• Search Engine Optimisation (SEO) refers to the
process of generating free, organic, and authentic
traffic on websites by ranking higher on the results
that appear on the search engines.
What is Search Engine?
• All search engines are a massive collection of web
pages and content. They pick up the most relevant
websites and rank them according to their
performance, so customers can get answers to what
they are searching for. For example SEO Singapore
try to rank site on Google.com.sg

3. Why is SEO Important?
• The better the rankings, the more your
customers will trust your business
• Good SEO also improves the user experience
• The world of SEO has substantial
opportunities for growth and improvements
• SEO is actually not that expensive to
incorporate in the business

4. Difference Between SEO and PPC?
• PPC word stands for Pay Per Click
• PPC Actually Brings Paid Traffic
• SEO is concerned with improving the visibility
of the brand in the online way.
• PPC involves placing sponsored advertisements
on search results.
• Both SEO and PPC are concerned with
generating traffic to your site

5. Types of SEO
WHITE HAT SEO
• Follows all the search engine guidelines and rely on ethical techniques to boost the ranking on
search engine results
• Focus on user experience
• Content is generally of great value and interests, which other sites prefer to link as a resource
• Long-lasting technique due to the quality of the content
• Lesser or no risks involved
BLACK HAT SEO
• Involves the manipulation of rankings and a whole lot of deceiving
• Send substantial amount of traffic using bots to deceive the search engine at the first instant
• Rely on sources like Private Blog Networks (PBNs) by which the link is added in the content after
paying a hefty amount
• Content is also copied from other sources and spammed with keywords
• Effective in the short term only as search engines discover them quickly
• More risks involved

6. KEYWORD RESEARCH
Here are some standard metrics associated with this
ever-so-important SEO framework.
• Search Volume
• Relevance
• Competition
Keyword Research Tools
• Soovle
• Ahrefs Keywords Explorer
• Google Search Console
• Jaaxy

7. ON-PAGE SEO
• Site Structure
• URL Optimisation
• Content Optimisation
• Title Tag
• Meta Description
• Keywords Density
• Duplicate Content
• Interlinking
• Track & Fix Issues
• XML Sitemap
• HTTP vs HTTPS
• Page Speed
• Mobile Friendly
• URL Structure
• Image Optimisation
• Schema Markup
• Robots txt
• Meta Robot Tags
On-Page SEO refers to the process of optimising
separate web pages to give them higher rankings and
generate more traffic on the site.

8. OFF-PAGE SEO
Backlinks
• Natural Backlinks
• Backlinks by Outreach to Authority Sites
• Local Citations (Business Listings)
• Google Listing
• Content Posting Sites
• Social Media Sharing
Opposite to On-page SEO, off-page SEO refers to all the
strategies that are employed outside a site to improve its
rankings on SERPs.

9. MEASUREMENT AND ANALYSIS OF SEO EFFORTS
The ultimate success of an SEO strategy also comes down to measurement and
analysis. You cannot identify what is working and what is not without analysing
the performance of the tools and techniques you have employed.
Therefore, you can Key Performance Indicators (KPIs), identify organic search
traffic with Google Analytics, understand keyword rankings, and measure social
shares to measure your SEO efforts.
You can also measure conversion rate, backlink volume, and organic click-to-
rate for the same purpose. Obviously, there are more strategies you can employ
to do so. There are various tools and resources available on the internet that
can help you to measure and analyse your performance.

10. Contact US
Address: 8 Burn Road, #07-16 Trivex, Singapore 369977
Phone: +65 6834 3026
Website: https://www.bthrust.com/