PERSONAL
BRAND
EXPLORATION
Brandon Louis
Music Business Management
09/21/2019

IDENTITY
The oldest of 5 siblings, Brandon “Foreign
Benxo” Louis spent his early years in
Orlando, FL before being moved to Baton
Rouge, LA where he began writing music.
He is passionate about creating new music
and now aspires to manage upcoming artists.
After becoming certified in HVAC, and having
three children, he enrolled in the Music
Business Management program at Full Sail
University where he’s focused on building
digital portfolios and manage social media
accounts.

PROFESSION
Potential Job Titles:
Recruiter
Artist Manager
Marketing Manager
Creator Archetype - contributes to
society and provides structure to the world
by bringing something into being — by
realizing a vision. gets deep satisfaction from
both the process and the outcome of
creating something that did not previously
exist.

Target Audience
Recruiters and Artist Managers at Warner Bros., Universal and Interscope
Psychographics:Demographics:
Ideal Audience Members:
75% Female, 15-35 years
old, predominantly white and
hispanic. 30% east coast,
30% West Coast, and 40%
Southern states.
Webbie / Trill Entertainment
Rich The Kidd / Rich Forever Music
Birdman / Cash Money Universal
Does not like conformity, Hates
loneliness, Wants to be heard, and
likes to finish what they start.
Listens to multiple music genres
including Rap. Likely to have a vice.

#GOALS
Short Term: (Immediately After
Graduation, 2021)
• Land an entry-level recruiting position at Warner
Bros.
• Network with, and send a follow up promotional
email to, 12 Warner Bros. team members on
LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful artist management team aimed
at expanding the rap genre.
• Be the manager of a popular, upcoming artist by
December 31, 2025.
Long Term: (2040)
• Establish my name as a mogul that helps aspiring
artists take there passion to the highest level.
• Save $100,000, help 3 artists get signed to a
major label, and secure 5 industry partnerships
by December 31, 2040.

Current Skills (above), Skills Required for Warner Bros. (below)
SKILLS ANALYSIS
Influence
Competence
Wordpress
Keynote
0 50 100 150 200
0 45 90 135 180
Social Media Marketing
Wordpress CMS
Adobe Creative Suite
Keynote

PROMISE
“I help aspiring artists reach their career
goals by promoting their music and social
media pages for them. I will connect them
with other artists and DJ’s in their area
and abroad.”
-Brandon “Foreign Benxo” Louis

CREDENTIALS
Education:
Music Business Management, Full Sail University,
(EXP 2020)
Achievements:
Released a mixtape and promoted myself
Spiked my fan base by 200%
Work Experience:
15 years Artist Development
2 years social media marketing

COMPETITION
Chez Robinson
Industry Experience: none
Education: Fortis College 2014 HVAC program.
Now a student at Full Sail University studying
Music Business Management (Exp 2021)
Leadership Skills: Oldest of 5 siblings,
Father of 3 children, Teaching responsibility.
Skills and Proficiencies:
Independent Artist 17 Endorsements.
Social Media Networking 55 Endorsements
Music Promo 5 Endorsements
Overall Online Presence: 13 connections,
professional headshot, 2,327 Instagram followers,
Grade: Average, 50 out of 100
Brandon “Foreign Benxo” Louis
Industry Experience: none listed
Education: Student at Full Sail University
studying Music Business (Exp 2019)
Leadership Skills: Customer Service Leader
Skills and Proficiencies:
FL Studio 0 Endorsements
Logic Pro 0 Endorsements
Studio One 0 Endorsements
Overall Online Presence: 274 connections,
no social media info listed, Grade: Average, 50
out of 100

COMPETITION
Alexa Beckner
Industry Experience: none
Education: Fortis College 2014 HVAC program.
Now a student at Full Sail University studying
Music Business Management (Exp 2021)
Leadership Skills: Oldest of 5 siblings,
Father of 3 children, Teaching responsibility.
Skills and Proficiencies:
Independent Artist 17 Endorsements.
Social Media Networking 55 Endorsements
Music Promo 5 Endorsements
Overall Online Presence: 13 connections,
professional headshot, 2,327 Instagram followers,
Grade: Average, 50 out of 100
Brandon “Foreign Benxo” Louis
Industry Experience: 2 yrs 7 months
Lancome Beauty Advisor
Education: Student at Full Sail University
studying Music Business
Leadership Skills: none listed
Skills and Proficiencies:
Marketing 12 Endorsements
Music Industry 11 Endorsements
Music 10 Endorsements
Overall Online Presence: 500+
connections, no social media info listed, Grade:
Average, 65 out of 100

BRAND
POSITIONING
Brandon “Foreign Benxo” Louis
“This nickname was given to me by a fan of my early music. Foreign,
because of my uncommonly known West Indian background and Benzo,
because for many years I was addicted benzodiazepines, more specifically,
Xanax. I would dissolve them in Fanta mixed with Jolly Ranchers and turn
into a zombie for days. When Xxxtentacion was killed, I realized how fast
your life can be taken away from you. I wanted to leave my addictive nature
behind and start living a meaningful life. I changed the Z in my name to an
X, to say that the old me has evolved. Now I help the rising youth follow
their passion and stay focused on career goals.”

NETWORKING &MARKETING
Professional Organizations: ASCAP , BMI , & Distrokid
Industry Events:
Show me the money:
Current State of Music Licensing Royalties;
Tues., Oct 22, 2019 6-8pm NY,NY
6th Annual Island Hopper Songwriter Fest;
Sep 20-29 Hotel Indigo, Fort Myers, FL

PROFESSIONAL DEVELOPMENT
Formal Education: Complete Music
Business Management by expected
graduation date in 2020
Technical Skills:
Wordpress/Elementor training - Sept 2019
Microsoft Office training - Sept 2019
Keynote Presentation - June 2019
Soft Skills: Data Analysis Aug 2019
Social Media Advertising Jan 2019
Mentor: Currently seeking a seasoned
professional in the field of music
management and promoting.

BRANDON LOUIS
When I found music, I
saw a way to channel my
negative energy into
something wonderful” One
way I feel I can make
the world a better place
is sharing wonderful music!
I will find the right artists
with the best music and
help lift them to the top.
“
“

REFERENCES
Warner Bros Career Site. (2019). Recruiter - Job
Description. Retrieved
Sept 22, 2019 from warnerbroscareers.com/find-jobs/?172550BR
OneTOnline .org. (2019) Careers: Browse by Industry. Retrieved
Sept 22, 2019 from https://www.onetonline.org/find/industry?
i=71&g=Go
Robinson, C. (2019). Chez Robinson LinkedIn Profile. Retrieved
Sept 22, 2019 from https://www.linkedin.com/in/chez-robinson-
a4418b134/
The SCL business website. (2019). A Panel on the Business of Music
Licensing Royalties. Retrieved Sept 22, 2019 from https://g.co/kgs/
U55LDU
FMB Chamber Site. (2019). The Sixth Annual Island Hopper
Songwriter Fest Schedule. Retrieved Sept 22, 2019 from
https://www.fortmyersbeach.org/events/fifth-annual-island-hopper-
songwriter-fest/
Beckner, A. (2019). Alexa Robinson LinkedIn Profile. Retrieved
Sept 22, 2019 from https://www.linkedin.com/in/alexambeckner/