Mystery No More NAFSA 2015
•
1 j'aime•586 vues
The document outlines the results of mystery shopping tests conducted by various international education organizations to evaluate institutions' responsiveness to prospective international student inquiries across different channels. Key findings include overall low response rates to email and social media inquiries, with most institutions responding within 2 weeks. Response rates varied by region and platform, with US institutions generally responding more slowly than others. Exemplary institutions that responded quickly and engaged prospectively across multiple channels are highlighted. The presentation concludes with recommendations for institutions to adopt regional engagement strategies to better connect with prospects worldwide.
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (12)
Similaire à Mystery No More NAFSA 2015
Similaire à Mystery No More NAFSA 2015 (20)
Plus de Intead - International Education Advantage, LLC
Plus de Intead - International Education Advantage, LLC (20)
Dernier
Dernier (20)
Mystery No More NAFSA 2015
- 1. Kellie Faulkner, | Director of Client Service International Education Advantage, LLC Lucas Maikapar | Associate Director, International Marketing Thompson Rivers University – TRU World A No More Successfully Engaging Prospects Grant Hubbard, | Marketing Director University of Otago Language Centre and Foundation Year Charles Schwartz, | Associate Director, International Admissions University of Cincinnati
- 2. “Hey There, I’m Prospect #297” 2
- 3. Mystery Shopping Via Email 3
- 4. Is Anyone Going To Respond? 4
- 5. 32% 50% 13% 5% No response Responded within 24 hours Responded in 2 to 5 business days Responded within 2 weeks 5 Response Rates: 60 Institutions randomly selected from US, Australia, Canada Mystery Shopper Email Inquiries
- 6. Analysis of Responsive InsKtuKons 6 68% 32% No Chinese Materials Have Chinese Materials or officers who can speak Chinese n=41 Institutions
- 7. Mystery Shopping InternaKonal Fairs 7 NONE 0%
- 8. 8 19% 31% 27% 12% 12% No response Responded within 24 hours Responded in 2 to 5 business days Responded within 2 weeks Responded within 1 month College Fair Mystery Shop -‐ Vietnam n=26 US Institutions
- 9. College Fair Mystery Shop -‐ Beijing 9 25% 53% 18% 4% No response Responded within 24 hours Responded in 2 to 5 business days Responded within 2 weeks n=28 US Institutions
- 10. 10 54% 46% InsHtuHons with no response InsHtuHons with response College Fair Mystery Shop -‐ India n=13 US Institutions
- 11. Exemplary InsKtuKons – Email Test 11 Chinese Language Documents Provided Chinese Materials Reached Out On Chinese Social Media Responded To Our Email
- 12. Provided Chinese Materials Reached Out On Chinese Social Media Responded To Our Email Exemplary InsKtuKons – Fair Test 12
- 13. Mystery Shopping Via Social Media 13
- 14. 80 InsKtuKons Randomly Selected 50 from US 15 from Canada 10 from Australia 5 from New Zealand
- 15. Our Persona Aahana, Age 22 International student from India Academic Interest business administration Geographic Interest US, Canada, New Zealand or Australia
- 16. Aahana’s Message I'm so excited to study abroad! Please direct me to more information about your international student opportunities. Please tell me more about your international student opportunities. I am eager to learn more! Thanks!
- 17. Mystery Tweeter Methodology Step 1: Set up the Message Step 2: Post the message Step 3: Wait for Response
- 18. Response Rates 23 institutions did not respond on either platforms 57 institutions responded at least on one platform n=80 Institutions 29% 71% No Response Response
- 19. US InsKtuKons’ Response 64% 32% 4% 44% 32% 18% 6% n=50 Institutions
- 20. 60% 40% Canadian InsKtuKons’ Response 53% 47% n=15 Institutions
- 21. New Zealand InsKtuKons’ Response 20% 60% 20% 80% 20% n=5 Institutions
- 22. 30% 70% 10% 80% 10% Australian InsKtuKons’ Response n=10 Institutions
- 23. 22.15 4.58 2.04 0 5 10 15 20 25 US Canada New Zealand & Australia Ave Response Time / Region (hrs) n=80 Institutions
- 24. Social Media Exemplary InsKtuKons Massey University, New Zealand University of Melbourne, Australia Simon Fraser University, Canada University of Winnipeg, Canada Case Western Reserve University, US University of Illinois – Urbana Champaign, US Fontbonne University, US
- 25. Massey University, New Zealand Link to Massey International, nice pictures @masseyIntOffice + smiley face, Massey International contacted us in 5 minutes and asked for concentration. Followed us. Response Time: < 1 hour Noticed BOTH Posts
- 26. You Work Too Hard To Lose Inquiries 26 JusHfy your budget to build capacity Intead.com
- 27. University of Otago, Dunedin, NZ
- 29. University of Otago New Zealand’s 6irst university. Established in 1869 Located in a true university city with a vibrant residential student community unmatched by any other city in Australasia. A national university – over 80% of Otago students come from outside Dunedin. Extensive linkages with leading universities throughout the world.
- 30. University of Otago 20,000 students 2,590 International Students from 101 countries (2014) Top 10 Countries of Origin USA = 581* China = 374 Malaysia = 290 India = 100 UK = 91 Germany = 82 Hong Kong = 75 Canada = 66 Saudi Arabia = 63 Brunei Darussalam= 61 * USA students are usually only attending for one semester of study abroad, therefore at any one time there may be only half the number above actually enrolled. 1600 academic and research staff 4,000 postgraduate students ISB, University of Otago
- 31. Translated Printed Materials
- 32. Translated Printed Materials
- 33. Translated Printed Materials
- 34. Translated Printed Materials
- 35. Translated Web Pages
- 36. Translated Country Videos
- 38. Social Media -‐ Facebook
- 40. Social Media -‐ YouTube
- 41. Social Media China – WeChat and Weibo
- 42. Public university in Kamloops, British Columbia, Canada
- 52. US News Ranking: 129 I-20 Cost of Attendance: $43,717 Annual UG Enrollment: 4,000+ Average SAT: 1250 • US News Ranking: 62 • I-20 Cost of Attendance: $46,782 • Annual UG Enrollment: 6,750* (with int’l momentum) • Average SAT: 1190* • US News Ranking: 181 • I-20 Cost of Attendance: $18,848 • Annual UG Enrollment: 3,000* • Average SAT: 1100* *estimates
- 53. Building CommuniKes & Enrolling Students Regional Model – Staff dedicated to regions of the world • MENA • S/C America • India • China • SE Asia • Europe • Africa Specialized Efforts - Transfers - ESL
- 54. Regional Model Travel • Students • Counselors • Knowledge Follow up • Emails • Walk-‐ins • Special Events • Webinars • App reports Community Engagement • University Task Forces • Professional Orgs • Student Orgs • Social Media
- 55. InternaKonal Ambassadors Student worker group • Skype phone calls • Emails • Social media • Blogs • Going Home Project
- 56. Regional AdverKsing – NaHve language – Specific landing pages
- 57. Facebook Groups – Different from pages – Closed group – Honest, open discussion – Student-‐run – Staff encouraged