Here's a presentation I created that provides an overview of what's happening with the social media landscape, some of the key players and the interesting trends. It offers updates on the number of users for some of the popular social media services, and includes some information about social media use in Canada.

1. What’s Up with Social Media?
June 2013

2. Social
MediaMarketing
PR Digital
In-House

5. It’s a Level Playing Field

6. • Social media monitoring
• Having a social media presence
• Publishing and sharing content
……..they’re all table stakes.

7. Brands using social media Social media is important for my business

9. • Brands need to be
creative

10. • Brands need to be
creative
• Brands need to be
engaged

11. • Brands need to be
creative
• Brands need to be
engaged
• Brands need to think
out of the box

12. • Brands need to be creative
• Brands need to be engaged
• They need to think out of
the box
• They need to stay
committed money to stay
relevant and competitive

13. The Social Media Landscape
665M daily users,
1.1 billion monthly
active users
288M monthly active
users, 500 million
registered accounts
1 billion active monthly
visitors, 6 billion hours of
video watched a month
359M monthly
active users
200M+ users, 64%
of outside U.S.
48.7M users, 2.5
billion pageviews
117M unique
visitors, 5 billion
pageviews a month

18. • Facebook remains the most popular
social network: 63% of Internet users
and 93% of social media users said
they’re on Facebook.
• 20% of Internet users are on Twitter
• 18% of Internet users are on LinkedIn
• 63% social media users read
Facebook posts, tweets and/or
LinkedIn updates every day.
Source: Media Technology Monitor

19. Source: Trifunk Media

21. Benefits?
• SEO
• Content distribution
• Google Hangouts to do real-time virtual
meetings, do presentations, brainstorm
• Create circles for target audiences (e.g.
influencers, analysts, bloggers, reporters)

26. 100M active users
Total number of
photos posted: 4B
Average number of
daily users: 7.3M
Number of photos
posted daily: 40M

27. 1.06M subscribers
673,000 subscribers
838,000 subscribers
1.36M subscribers

30. $1-billion snaps up
Instagram for $1-billion
Yahoo buys Tumblr
for $1.1-billion
Deals, Tinkering & ROI

38. Money Talks
“On Tumblr, there’s a number of
different places where we think we can
monetize in a way that is meaningful
and really additive to the user
experience. – Marissa Mayer, Yahoo
“The advertising business is
going extremely well for us.
Brand advertisers, TV
partners, sportswear
company say 13x more
effective ad deal with us
than any other online ad
spends. If you RT their
tweets, people get
discounts. Works well.
Cadbury saw a 20% brand lift
on Twitter ads. Oreo 10%
more product sales.
- Dick Costelo, Twitter
‘‘We aspire to have ads, to
show ads that improve the
content experience over
time. And if we continue
making progress on
this, then one day we can
get there.’’
- Mark Zuckberg

40. Thanks!
markevans.ca
@markevans
mark@markevans.ca
http://bit.ly/startupscanada
markevanstech.com