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PodCamp Toronto Presentation (Mark Evans)

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ME Consulting
ME Consulting

A presentation for PodCamp Toronto about the importance of telling great stories that can be delivered to multiple places.

Technologie
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How and Why To Tell Great Stories Presented by: Mark Evans
Good Stories Are More Important Than Ever
Lots of noise Time-strapped consumers Fragmented blogosphere Fewer traditional media sources
We Can All Be Great Story Tellers
Steve Jobs: Master Storyteller
So, What’s Good Story?
A Good Story Interesting Educational Engaging Entertaining Informative Authentic
Think About the Audience
Where Do Stories Happen?
Everywhere! Videos Investor/Partner Pitches Sales Calls Presentations Media/Blogger Pitches Web Site Brochures Social Media Blogs
Page Page Who You Are Why Anyone Would Care
“Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.” - Jakob Nielsen
The Good
The Bad
The Good
The Bad
About Us Exercise Pick a Partner In three minutes, discover and craft their “story” Tips: Make it interesting, fun, provide some sizzle
Every post is an opportunity to tell a good story that entertains, informs, educations or engages
A Good Blog Post Interesting Educational Engaging Entertaining Informative Authentic Catchy Headline Links to Other Sources
Your tweets and updates are small slices of an ongoing “story” that reflect who you are and what you think
Tell A Story
The Big Story Exercise Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows. Task: Create a “pitch” for the media and bloggers that tells a big story.
Feedback http://spkr8.com/t/1969
Mark Evans ME Consulting: www.markevans.ca Phone: 416-669-7028 Twitter: @markevans Blogs: markevanstech.com, twitterrati.com Contact Info

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PodCamp Toronto Presentation (Mark Evans)

  • 1. How and Why To Tell Great Stories Presented by: Mark Evans
  • 2.
  • 3. Good Stories Are More Important Than Ever
  • 4. Lots of noise Time-strapped consumers Fragmented blogosphere Fewer traditional media sources
  • 5. We Can All Be Great Story Tellers
  • 6.
  • 7.
  • 8.
  • 9. Steve Jobs: Master Storyteller
  • 11. A Good Story Interesting Educational Engaging Entertaining Informative Authentic
  • 12. Think About the Audience
  • 13. Where Do Stories Happen?
  • 14. Everywhere! Videos Investor/Partner Pitches Sales Calls Presentations Media/Blogger Pitches Web Site Brochures Social Media Blogs
  • 15. Page Page Who You Are Why Anyone Would Care
  • 16. “Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.” - Jakob Nielsen
  • 18.
  • 20.
  • 21.
  • 23.
  • 25.
  • 26.
  • 27. About Us Exercise Pick a Partner In three minutes, discover and craft their “story” Tips: Make it interesting, fun, provide some sizzle
  • 28. Every post is an opportunity to tell a good story that entertains, informs, educations or engages
  • 29. A Good Blog Post Interesting Educational Engaging Entertaining Informative Authentic Catchy Headline Links to Other Sources
  • 30. Your tweets and updates are small slices of an ongoing “story” that reflect who you are and what you think
  • 31.
  • 32.
  • 34. The Big Story Exercise Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows. Task: Create a “pitch” for the media and bloggers that tells a big story.
  • 36. Mark Evans ME Consulting: www.markevans.ca Phone: 416-669-7028 Twitter: @markevans Blogs: markevanstech.com, twitterrati.com Contact Info

Notes de l'éditeur

  1. Stuart MacLean
  2. Mr. Rogers
  3. The Friendly Giant
  4. Steve Jobs