Presentation in OGDC 2012 organized by VNG Corp.

1. Maintaining longevity
of an SNS game
(based on Sky Garden)
By FireBat Studio
NhựtNM, Game Design Specialist

2. Main contents
• History
• Statistics
• 7 techniques to Maintaining
longevity of the Sky Garden
game
• Achievements

3. History

4. • Heading towards farming for its popularity to ZingMe
users.
• Success of many farming games out there.
• Start: 04/2010
• Closed beta: 08/2010
• Open beta: 12/2010

5. • Incident on
5/2011: server
error, data saved
>80%.
• 8, 9, 10/2011: Sky
Garden greatly
affected by the
outbreak of new
games on Zingme.
• 11/2011: Standing
up of Sky Garden
up to now.

6. Statistics

7. • Total users: 9,479,170
• TOP on ZingMe (27/6/2012)
• 100 updated versions during 20 months running

8. Revenue chart

9. Tips and tricks that help
Sky Garden “live long”

10. Build short-term
and long-term objectives

11. • Level up to open new floor; Achieve beautiful plants and pot
plants with terrific features.
• Reaching each group of levels unlocks a new exciting feature:
– Golden Chicken laying Golden Eggs at level 45
– The Golden Castle can be built from level 120
– Achievements
– What’s next? The Golden Castle with a brand new
gameplay

12. A lot of features to keep users busy

13. • Addictive mini games:
– Pika-Mây
– Paper Scissor Hammer
– Zombies Smasher
• Users keep coming back for
Loyalty Gifts.
• Rewards for adding a lot of
friends.

14. Community build up

15. • Prioritizing to build a huge
community group from the
very beginning.
– Official channel.
– Fan clubs.
• Hosting offline competitions:
pot design, idea
contribution...
• Sponsoring rewards even for
competitions made by fans.

16. Responsive support

17. • Slogan “Games by Gamers”, always listen to users and
change to adapt to users’ needs. (Ex: The Magic Bean)
• TOP 100 brings VIP users to hall of fame and special
care.
• Diversified supporting channel.

18. Create new events
and new emotions

19. • Luck controls every activity
• New and creative events

20. Change look and feel

21. • Bring new feelings to users;
• Oriented to more casual and friendly features.

22. Create value in game

23. • Super pots, ultra pots, extremely challenging to collect.
• A market place for PvP trading.
• Price fixed by users and agreed by users.
• Users can sell those items they do not need.

24. Sky Garden overseas

25. •At the end of 2011, Sky Garden was successfully exported to
3 social networks :QQ Zone and Weibo(China) and Yahoo
Mobage(Japan).
•Sky Garden won the Sao Khue Award in 2011.
•More than 3million users per month in China.