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8,100 hackers + Your apps = ???
SourceCONF Boston 2014
Why are we here?
About me
@caseyjohnellis
JABAH (Just Another Blonde Aussie Hacker)
Recovering pentester turned solution architect turned entrepreneur
Wife and two kids now living in San Francisco
Founder and CEO of Bugcrowd
What’s a bug bounty program?
History
0
125
250
375
500
1995 2000 2005 2010 2015
It’s not just about being
cheap, or loud…
It’s about levelling the
playing field.
Black/gray hat economics
!
Goal: Exploit the bug and keep it alive
Resources: Many hackers/skill-sets/motivations/time
Incentive: Paid for results
White hat economics
!
Goal: Find the bug and kill it
Resources: Single sets of eyes
Incentive: Paid for effort
Bug bounty economics
!
A white hat goal with black/gray market economics
and resourcing.
Reward pool: $10,000
2 weeks elapsed
CASE STUDY
Wordpress Sprint Bounty + 5 Plugins
$2,500
1st
$1,000
2nd
$500
3rd
$250
All Others

or the remainder divided by
number of valid unique
bugs… Which ever is lower)
CASE STUDY
Wordpress Sprint Bounty + 5 Plugins
349 researchers participated.
243 security submissions from 23 countries.
7 unauth’d to full privilege 0-day vulnerabilities.
CASE STUDY
Wordpress Sprint Bounty + 5 Plugins
67 rewardable Issues
$142.86 deduplicated cost per issue
16 active security researchers in first hour
8 hours effort in first elapsed hour
CASE STUDY
Wordpress Sprint Bounty + 5 Plugins
$10,000
5 days of effort in the
first 8 hours of the
bounty… Across 349
separate sets of eyes
5 days of effort
VS
With many eyes all bugs are shallow
- Linus’ Law
“
Really?
Credit: Veracode
GnuTLS goto fail
Credit: Veracode
Heartbleed
Linus was (a little bit) wrong.
Developer Incentive
Make it work.
Security Incentive
“…but what if nothing happens?”
Who is doing this well
right now?
With many eyes and the right incentive
all bugs are shallow
- Linus’ Amended Law
“
Sound familiar?
Bug bounties repurpose the economics
of offense to the defensive side.
So how do you get more eyes
on security bugs?
Cash Soft Incentives Kudos
Swag, challenge coins,
points systems,
exclusive opportunities
Hall of Fame, job
prospects, contract
prospects, community
kudos, general swagger
Ready to start?
Bug bounties are awesome…
…but hard.
Tips from the trenches
The mistake *everyone* makes:
!
VULNERABILITY DATA
PEOPLE
The Golden Rule:
Respect the researcher
If you touch the code, pay
the researcher
Be upfront and clear about
what you will and won’t
pay
Be transparent about
duplicate and won’t fix
issues
Fix quick, pay quick.
Expect front loading
Controlled incidents
improve your dev team
Remember that bounty
hunting is casual (vs
committed)
Conclusion
• Bug bounties are cost effective, and highly
marketable… but that’s not the full story…
• …this shift in strategy is necessary to address the
fundamental asymmetries in the way we do things
today.
• Go start one.
• More tips and tricks at https://blog.bugcrowd.com
Questions?
@caseyjohnellis
https://bugcrowd.com
casey@bugcrowd.com
!
Greets to Chris, Rob and SourceCONF crew, builditsecure.ly, Rapid7,
iamthecavalry.com, @treyford, @k8em0, @codesoda and the
@bugcrowd team.

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8,100 hackers + Your apps = ???