1. Legacy of Leaders
Presented by Bailey Gumm
March 14, 2015

2. Proposal Rationale
• In order to increase participation, sponsorships,
and scholarships, Miss Nevada needs to change
public perception and win back the public’s trust.
• Miss Nevada can achieve its goals by imposing
a structure with more accountability, reaching
more potential participants through information
sessions geared towards new girls, and a
marketing campaign emphasizing leadership
demonstrated by current and past participants.

3. Challenges
• Public perception of pageants
• Debate.org shows 75% percent of those surveyed
believed pageants to be harmful to women
• Viral videos of interviews gone wrong propel
misconceptions
• Pageants mocked on The Big Bang Theory, TV’s
highest-rated television show
• Mistaken identity with Miss USA
• Seen as outdated, and non-relevant
• Disorganization
• Locals have their own procedures
• Little to no information for new participants
• Little to no accountability
Growing pains of bigger fish

4. An Opportunity for Reinvention
• Organization is united after crisis
• New board of directors
• New Sponsorships
• Motivated and invested members
• Contestants coming of age from the Princess
Program
Jodi Fonfa, Executive Director

5. Proposed Miss Nevada
Organization Goals
• Increase participation
• Increase scholarships
• Promote education and provide financial aid
for education
• Encourage a sisterhood through networking
• Provide opportunities for personal growth
• Establish and maintain a usable website for
record-keeping and legacy work

6. Proposed Miss Nevada
Titleholder Goals
• Platform goal
• State-wide school tour
• Work with both Children’s Miracle Network
hospitals in the state
• Oversee the Princess Program.
• Facilitate and conduct training for new
contestants and judges
• Partner with the state government
• Partnerwith the Travel and Tourism board
• Standardize and secure sponsorships
Bailey Gumm, Miss Nevada
Outstanding Teen 2011

7. Recruitment Session
Format• Four Consecutive Saturdays in August
• 2-hour sessions starting at 10am and 12pm
• First two weeks covers overview and eligibility
• Second two weeks covers sponsorships and
individual counseling and questions

8. Legacy of Leaders PR
Campaign• Campaign Objectives
• Demonstrate that the Miss Nevada organization is trustworthy and
credible.
• Highlight the opportunities that Miss Nevada opens to contestants.
• Encourage participation/sponsorships/viewership.
• Campaign Strategies
• Engage former Miss Nevadas
• Utilize current titleholders
• Legitimize scholarship
• SMART Goals
• Information sessions at every high school and college
• 42 attending each information session
• 20 participants in each local competition
• 46 participants at State competition (23 in both Miss and Teen)
• Named sponsorships for each local pageant to secure scholarships
• Sponsors for every Miss Nevada resource and activity