1. Invest for Future – Invest in Gold
Investment in gold has always fascinated humankind because
gold is money. This is because of its use and its demand all over
the world and its acceptance as a store for value. In contrast to
other commodities, gold does not perish, tarnish or corrode, nor
does the quality of gold degrade. Buying gold coins and gold bars
is the best way to invest.
A hedge against inflation: Gold is known to have a hedge
against inflation. The most consistent factor determining the price
of gold has been inflation - as inflation goes up, the price of gold
generally goes up along with it. Since the end of World War II, the
five years in which U.S. inflation was at its highest were 1946,
1974, 1975, 1979, and 1980. During those five years, the average
real return on stocks was 12.33% whereas the average real return
on gold was 130.4%.
A hedge against a declining currency: Gold is bought and
sold in currency, so if the value of currency declines, there is rise
in price of gold.
A safe haven in times of geopolitical and financial
market instability: Gold has been called the “crisis
commodity”. This is because it always outperforms other
investments during periods of political or financial instability in
the nation. Gold has raised the most when confidence in
government is at its lowest.
Demand and Supply of Gold: The demand for gold is
outrunning the supply. The production of gold is continuously
declining. The demand of gold is increasing a lot in Asian

2. countries. There is quite an encouragement in these countries to
accumulate bullion.
Store of value: Gold can never be a worthless piece of paper. It
will always have an intrinsic value. Gold has always proved to be
an effective preserver of wealth and a safe haven in times of social
and economic instability.
Portfolio diversifier: Diversification of portfolio can improve
overall performance of the investment. Gold should always have a
portion of the portfolio because when all the stock value goes
down, the value of gold goes up.
Gold is different than other precious metals like silver, platinum
and palladium because the demand for these metals arises from
its industrial applications. Gold is primarily produced for
accumulation whereas other commodities are used for
consumption.
As mentioned, values of gold bullion do fluctuate but does not fall
very badly. In last five years, the value has fluctuated at a daily,
weekly and monthly level but overall commodity value has gone
up considerably. Starting at $900 per troy oz in Jan’2008, prices
stayed almost at the same level in Jan’09, thereafter the rise was
steep, prices went up to $1100 per troy oz in Jan’10, $1400 per
troy oz in Jan’11, close to $1700 per troy oz in Jan’12 and expected
to be at almost the same level of $1660 in Jan’13.
Investment in gold always pays well. This is what history proves
and hence a good reason to believe.
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