İLT366 Presentation techniques Individual Presentation Burak Veli ÖZ

1. SPORTS MARKETING
Burak Veli ÖZ 1

2. Marketing
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3. Sports = Entertainment
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4. Sports Marketing
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5. Marketing Through Sports
Sport refers to its use as an industrial product
• Traditional strategies
• Sponsorship strategies
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6. Traditional Strategies
A firm's marketing strategies include in the
inclusion of the sport.
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7. Sponsorship Strategies
Sponsorship is that original and competitive nature
of the sport requires leveraging advertising this
item
– Traditional Sponsorship
– Location / Facility Name Rights
– Licensing
– The Use of the Famous
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8. Traditional Sponsorship
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9. Location / Facility Name Rights
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10. Licensing
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11. The Use of the Famous
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12. Turkish Airlines
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13. ‹#›

14. Nike
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15. ‹#›

16. Conclusion
Sports through marketing is the way to
achieve successful marketing.
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