Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
IL FUTURO DEL VINO (E IL VINO DEL FUTURO) 
DENIS PANTINI 
Direttore Agricoltura e Industria Alimentare 
Nomisma spa 
I For...
Denis Pantini 
2 
Lo scenario: gli effetti della globalizzazione sul mercato del vino 
I mercati più importanti per i vini...
Denis Pantini 
3 
LO SCENARIO: 
GLI EFFETTI DELLA GLOBALIZZAZIONE SUL MERCATO DEL VINO
Denis Pantini 
Gli effetti della globalizzazione/1 (volumi 2000 = 100) 
Export 
Consumi 
80 
90 
100 
110 
120 
130 
140 
...
Denis Pantini 
Gli effetti della globalizzazione/2 (volumi 2000 = 100) 
Consumi extra Top Ue 
Consumi Top Ue 
70 
80 
90 
...
Denis Pantini 
Top 10 mercati di consumo ed evoluzione di lungo periodo 
Mercato 
2000 
2013 
Variazione 
(.000 hl) 
(.000...
Denis Pantini 
Top 10 paesi di produzione ed evoluzione di lungo periodo 
Mercato 
2000 
2013 
Variazione 
(.000 hl) 
(.00...
Denis Pantini 
Export mondiale di vino: evoluzione delle quote (volumi) 
76% 
79% 
76% 
71% 
65% 
62% 
63% 
2% 
3% 
8% 
15...
Denis Pantini 
9 
I MERCATI PIU’ IMPORTANTI PER IL VINO ITALIANO, OGGI E DOMANI
Denis Pantini 
I principali mercati di importazione del vino (valori di import, Milioni € e var%) 
3.947 
3.731 
2.376 
1....
Denis Pantini 
Il consumo di vino estero nei principali mercati di importazione (% sui volumi) 
0% 
10% 
20% 
30% 
40% 
50...
Denis Pantini 
Le quote di mercato dei vini italiani (% sul totale vino importato, valori) 
34% 
8% 
28% 
17% 
14% 
14% 
4...
Denis Pantini 
La progressione nell’export di vino italiano 
0,00 
0,50 
1,00 
1,50 
2,00 
2,50 
3,00 
0 
1.000 
2.000 
3....
Denis Pantini 
Oltre i mercati top…. (Import di vino totale e dall’Italia 2013, Milioni di euro) 
0 
50 
100 
150 
200 
25...
Denis Pantini 
2014: mercati esteri “fiacchi”? 
-1,5% 
7,8% 
-0,1% 
-9,4% 
-10,3% 
-7,1% 
-6,2% 
11,2% 
9,7% 
3,8% 
0,9% 
...
Denis Pantini 
16 
TENDENZE E PROSPETTIVE PER I CONSUMI DI VINO: MERCATO NAZIONALE, CONSOLIDATI, EMERGENTI.
Denis Pantini 
Le tendenze: variazione nei consumi di vino per tipologia/1 (2013/2008,volumi) 
28% 
24% 
38% 
26% 
13% 
27...
Denis Pantini 
Le tendenze. variazione nei consumi di vino per tipologia/2 (2013/2008,volumi) 
9% 
6% 
34% 
16% 
-24% 
-11...
Denis Pantini 
Italia: la crisi riduce i consumi di vino al ristorante (milioni di ettolitri) 
0 
5 
10 
15 
20 
25 
30 
2...
Denis Pantini 
…ma anche nella GDO gli effetti si fanno sentire (volumi e valori, var % YOY) 
-0,6% 
-0,8% 
-3,6% 
-6,5% 
...
Denis Pantini 
Italia: calo dei consumi di vino e dei consumatori (2003-2013) 
-21% 
-50% 
27% 
Consumi totali 
Consumator...
Denis Pantini 
Consumatori di vino e birra: un confronto per fascia di età 
7,1% 
13,1% 
38,3% 
16,8% 
24,6% 
11,7% 
17,0%...
Denis Pantini 
Italia: in crescita il numero di consumatori di vino bio certificato 
Marzo 2013 
2% 
Italiani over 18 ha a...
Denis Pantini 
Importazioni di vino biologico negli USA per Paese (valori, quantità, prezzi medi) 
Valori 
(milioni $) 
Qu...
Denis Pantini 
Le prospettive di crescita: i fattori “propulsivi” e di cambiamento 
La rapida urbanizzazione della popolaz...
Denis Pantini 
Le tendenze nei consumi di vino a 5 anni (volumi) 
Sparkling (no Champagne) 
Bianchi fermi 
Rossi fermi 
+ ...
Denis Pantini 
Ciclo di vita di un prodotto: il vino nei principali mercati mondiali 
Rivitalizzazione
Denis Pantini 
Riferimenti 
DENIS PANTINI 
Direttore 
Area Agricoltura e Industria alimentare 
NOMISMA spa 
051 6483188 
d...
Prochain SlideShare
Chargement dans…5
×

Il futuro del vino e il vino del futuro

3 495 vues

Publié le

Il futuro del vino e il vino del Futuro, trend del mercato del vino a Taormina Gourmet 2014 illustrate da Dennis Pantini di Wine Monitor

Publié dans : Alimentation
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Il futuro del vino e il vino del futuro

  1. 1. IL FUTURO DEL VINO (E IL VINO DEL FUTURO) DENIS PANTINI Direttore Agricoltura e Industria Alimentare Nomisma spa I Forum di Cronache di Gusto Taormina, 20 ottobre 2014
  2. 2. Denis Pantini 2 Lo scenario: gli effetti della globalizzazione sul mercato del vino I mercati più importanti per i vini italiani, oggi e domani Tendenze e prospettive per i consumi di vino: mercato nazionale, consolidati, emergenti. I temi di approfondimento
  3. 3. Denis Pantini 3 LO SCENARIO: GLI EFFETTI DELLA GLOBALIZZAZIONE SUL MERCATO DEL VINO
  4. 4. Denis Pantini Gli effetti della globalizzazione/1 (volumi 2000 = 100) Export Consumi 80 90 100 110 120 130 140 150 160 170 180 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Produzione
  5. 5. Denis Pantini Gli effetti della globalizzazione/2 (volumi 2000 = 100) Consumi extra Top Ue Consumi Top Ue 70 80 90 100 110 120 130 140 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Produzione Top Ue Produzione extra Top Ue Top Ue: Francia, Italia, Germania, Spagna, Portogallo, Grecia, Romania (55% produzione e 38% consumi mondo)
  6. 6. Denis Pantini Top 10 mercati di consumo ed evoluzione di lungo periodo Mercato 2000 2013 Variazione (.000 hl) (.000 hl) 2013/2000 Stati Uniti 21.200 29.145 37% Francia 34.500 28.181 -18% Italia 30.800 21.795 -29% Germania 20.100 20.300 1% Cina 10.700 16.815 57% Regno Unito 9.700 12.738 31% Russia* 4.700 10.394 121% Argentina 12.500 10.337 -17% Spagna 14.100 9.100 -35% Australia 3.900 5.289 36% TOTALE MONDO 225.700 238.700 6% * 2012
  7. 7. Denis Pantini Top 10 paesi di produzione ed evoluzione di lungo periodo Mercato 2000 2013 Variazione (.000 hl) (.000 hl) 2013/2000 Francia 57.541 42.016 -27% Italia 51.620 44.900 -13% Spagna 41.692 42.700 2% Stati Uniti 19.200 22.000 15% Argentina 12.500 14.984 20% Cina 10.500 11.700 11% Germania 9.852 8.300 -16% Australia 8.064 12.456 54% Sud Africa 6.949 10.972 58% Cile 6.674 12.800 92% TOTALE MONDO 280.200 276.700 -1%
  8. 8. Denis Pantini Export mondiale di vino: evoluzione delle quote (volumi) 76% 79% 76% 71% 65% 62% 63% 2% 3% 8% 15% 23% 29% 27% 1981-1985 1986-1990 1991-1995 1996-2000 2001-2005 2006-2010 2010-2012 Top 5 UE Emisfero Sud + USA Top 5 Ue: Francia, Italia, Germania, Spagna, Portogallo Emisfero Sud: Argentina, Cile, Sud Africa, Australia, Nuova Zelanda
  9. 9. Denis Pantini 9 I MERCATI PIU’ IMPORTANTI PER IL VINO ITALIANO, OGGI E DOMANI
  10. 10. Denis Pantini I principali mercati di importazione del vino (valori di import, Milioni € e var%) 3.947 3.731 2.376 1.524 1.171 1.156 949 912 2.865 3.103 1.889 726 30 794 682 267 USA UK Germania Canada Cina Giappone Svizzera Russia 2013 2003 38% 20% 26% 110% 3.800% 46% 39% 242%
  11. 11. Denis Pantini Il consumo di vino estero nei principali mercati di importazione (% sui volumi) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Nazionale Estero
  12. 12. Denis Pantini Le quote di mercato dei vini italiani (% sul totale vino importato, valori) 34% 8% 28% 17% 14% 14% 4% 24% 36% 17% 31% 20% 7% 14% 29% 34% 2001 2013
  13. 13. Denis Pantini La progressione nell’export di vino italiano 0,00 0,50 1,00 1,50 2,00 2,50 3,00 0 1.000 2.000 3.000 4.000 5.000 6.000 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 volumi (Mln litri) scala sx valori (Mln €) scala sx prezzo medio (€/l) scala dx Spumanti +218% Sfusi/Bag in box +118% Fermi imbottigliati +70%
  14. 14. Denis Pantini Oltre i mercati top…. (Import di vino totale e dall’Italia 2013, Milioni di euro) 0 50 100 150 200 250 300 350 400 450 500 550 600 650 Svezia Australia Norvegia Brasile Corea del Sud Messico Nigeria India V+I+T* Altri paesi Italia * Vietnam, Indonesia, Tailandia
  15. 15. Denis Pantini 2014: mercati esteri “fiacchi”? -1,5% 7,8% -0,1% -9,4% -10,3% -7,1% -6,2% 11,2% 9,7% 3,8% 0,9% 0,9% -7,5% -6,1% UK* Giappone USA Svizzera Cina Germania* Canada Import totale Import da Italia Variazione import vino gen-lug 14 vs gen-lug 13 (valori) * gen-giu
  16. 16. Denis Pantini 16 TENDENZE E PROSPETTIVE PER I CONSUMI DI VINO: MERCATO NAZIONALE, CONSOLIDATI, EMERGENTI.
  17. 17. Denis Pantini Le tendenze: variazione nei consumi di vino per tipologia/1 (2013/2008,volumi) 28% 24% 38% 26% 13% 27% 29% 31% 23% 24% 51% 16% USA Canada Giappone Russia Sparkling Rossi fermi Bianchi fermi CINA Sparkling +688% Rossi fermi +151% Bianchi fermi +105%
  18. 18. Denis Pantini Le tendenze. variazione nei consumi di vino per tipologia/2 (2013/2008,volumi) 9% 6% 34% 16% -24% -11% -11% -5% -17% -5% -6% 1% Italia Germania UK Svizzera Sparkling Rossi fermi Bianchi fermi
  19. 19. Denis Pantini Italia: la crisi riduce i consumi di vino al ristorante (milioni di ettolitri) 0 5 10 15 20 25 30 2008 2009 2010 2011 2012 2013 Off-trade On-trade 60% 40% 35% 65%
  20. 20. Denis Pantini …ma anche nella GDO gli effetti si fanno sentire (volumi e valori, var % YOY) -0,6% -0,8% -3,6% -6,5% -3,1% 0,7% 0,6% 1,7% 3,1% -0,3% -8,0% -6,0% -4,0% -2,0% 0,0% 2,0% 4,0% 2010 2011 2012 2013 *2014 Volumi Valori Fonte: elaborazioni Wine Monitor su dati IRI * gennaio-luglio
  21. 21. Denis Pantini Italia: calo dei consumi di vino e dei consumatori (2003-2013) -21% -50% 27% Consumi totali Consumatori quotidiani Consumatori occasionali Consumatori quotidiani: oltre ½ litro di vino al giorno
  22. 22. Denis Pantini Consumatori di vino e birra: un confronto per fascia di età 7,1% 13,1% 38,3% 16,8% 24,6% 11,7% 17,0% 43,4% 15,1% 12,8% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% fino a 25 anni 25-34 35-54 55-64 oltre 65 anni Vino Birra
  23. 23. Denis Pantini Italia: in crescita il numero di consumatori di vino bio certificato Marzo 2013 2% Italiani over 18 ha avuto almeno una occasione di consumo di vino BIO Fonte: Wine Trend Italia – Survey Wine Monitor 23 Marzo 2014 6,4% Italiani over 18 che in almeno una occasione hanno acquistato una bottiglia di vino BIO certificato in negozi 5,2% Italiani over 18 che in almeno una occasione hanno consumato vino BIO certificato in ristoranti/enoteche Tasso di penetrazione (almeno 1 occasione di consumo nell’ultimo anno) 11,6%
  24. 24. Denis Pantini Importazioni di vino biologico negli USA per Paese (valori, quantità, prezzi medi) Valori (milioni $) Quantità (.000 hl) Prezzi medi ($/litro) 2013 Quota di mercato 2013 Quota di mercato 2013 Francia 86,3 34% 69,7 18% 12,4 Italia 75,0 29% 124,9 32% 6,0 Nuova Zelanda 19,3 8% 21,9 6% 8,8 Spagna 19,1 7% 36,8 10% 5,2 Cile 14,9 6% 42,4 11% 3,5 TOTALE USA 255,7 100% 387,9 100% 6,6 PESO BIO 4,9% 3,5%
  25. 25. Denis Pantini Le prospettive di crescita: i fattori “propulsivi” e di cambiamento La rapida urbanizzazione della popolazione nelle economie emergenti (Cina 2030: 70% degli abitanti) cambierà gli stili e le abitudini di consumo alimentare (con incrementi nei consumi di vino) La crescita dei redditi aumenta la propensione al consumo di vino (elasticità al reddito>1). Entro il 2023, in Cina raddoppieranno le famiglie benestanti della classe media (30-60 K$); in Russia +55%, negli USA +4%. Nei mercati più dinamici il vino passa da bevanda elitaria a bevanda sociale, sostituendosi ai consumi di birra (Usa, Uk, …). In Italia accade “quasi” l’opposto: da bevanda quotidiana (alimento) a occasionale. Emergono nuove sensibilità (bio, sostenibilità) e si allarga la platea dei “nuovi” consumatori (con preferenze verso sparkling, rosè, ecc.)
  26. 26. Denis Pantini Le tendenze nei consumi di vino a 5 anni (volumi) Sparkling (no Champagne) Bianchi fermi Rossi fermi + -
  27. 27. Denis Pantini Ciclo di vita di un prodotto: il vino nei principali mercati mondiali Rivitalizzazione
  28. 28. Denis Pantini Riferimenti DENIS PANTINI Direttore Area Agricoltura e Industria alimentare NOMISMA spa 051 6483188 denis.pantini@winemonitor.it www.winemonitor.it

×