A total number of 8.6 Million people were reached, with the total number 4.2 Million unique video views, with the CPV as low as 0.08 (PKR).
Engagement rate was 7% which is an excellent achieved KPI of the campaign.
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Ramdan Campaign 2017 Digital Execution on Facebook
1. Ramzan Recipe Campaign 2017
Digital Media Marketing (Facebook)
https://www.facebook.com/YoungsFood/
Video
Views
4.2
Million
Reach
8.6
Million
Engagement
Rate
7%
Cost Per
Video
View
0.08
PKR
2. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
26 May 2017 - 6 June
2017
1.4
Million
7,81,000 38,722 8% 3,011 360 0.06
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1443851372343963/?type=2&theater
3. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
28 May 2017 - 8 June
2017
1 Million 4,86,361 76,481 7% 7,819 716 0.08
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1444899328905834/?type=2&theater
4. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
2 June 2017 - 12 June
2017
1.2
Million
5,88,532 92,457 7% 9,491 986 0.08
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1451113118284455/?type=2&theater
5. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
5 June 2017 - 15 June
2017
1.6 Million 7,85,809 1,84,844 9% 18,874 1,591 0.06
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1454056441323456/?type=2&theater
6. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
7 June 2017 - 17 June
2017
1.3
Million
6,36,142 97,682 7% 10,566 815 0.06
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1456286927767074/?type=2&theater
7. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
9 June 2017 - 19 June
2017
1 Million 4,81,992 72,997 7% 6,600 472 0.08
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1458465354215898/?type=2&theater
8. Post Scheduled Reach Video
Views
Post Clicks Engagement
Rate
Shares Comments Cost Per
View
(PKRs)
14 June 2017 - 24 June
2017
9,15,139 5,19,462 45,198 5% 4,795 263 0.07
https://business.facebook.com/YoungsFood/videos/vb.472977152764728/1463828000346300/?type=2&theater