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Lasse Andresen
ForgeRock I3 Open Platform          CEO
      Identiy Oriented Middleware   ForgeRock.com
The Day the Music Died
Some of the milestones in 2010


                           April 12,                                 July, 23, 2010,      October 1, 2010,       December 7, 2010,
February 1, 2010,                           May 10, 2010, Sun
                       ForgeRock opens                                 ForgeRock             ForgeRock            CTOvision adds
ForgeRock goes                                Open Source
                       24x7 support call                            releases version         announces           ForgeRock to list of
      Live                                     Reborn in
                      centre in Wembley,                             9.5 of OpenAM         OpenDJ LDAP                disruptive
                                               ForgeRock
                            London                                                        directory service          companies




Feb 1        Feb 24    Apr 12       May 9   May 10   May 12     Jul 23          Sep 9     Oct 1         Oct 27   Dec 7   Dec 31




                                                                       September 9,       October 27, 2010,
February 24, 2010,                             May 12, 2010,                                                     Year end, 2010, 35
                                                                       2010, System          ForgeRock
    Oracle kills        May 9, 2010,           Betfair Online                                                    paying customers /
                                                                    Integration partner      announces
OpenSSO Express       Former Sun Execs       Gambling Employs                                                    30 employees /
                                                                    number 80 signed      OpenIDM Project
- ForgeRock steps     Land at ForgeRock      ForgeRock's Open                                                    cash positive / no
                                                                                             for Identity
        in                                       Platform                                                        external funding
                                                                                            Management
Sample customers
Next Generation Software
3
The ForgeRock I Open Platform

                                “ Success in Open Source
                                  requires you to serve:
                                 1. Those who spend
                                 time to save money
                                 2. Those who spend
                                 money to save time ”
                                 Mårten Mickos
                                 CEO, MySQL
                                 May 2007
3
       The ForgeRock I Open Platform

                                                  Interaction
                                                     Identity
                                                  Integration
U s er I ntera c tio n
Access Management            I   OpenVision
                             N
A c c es s M a na g em ent   T   OpenAM
                             E
I dentity M a na g em ent    G   OpenIDM
                             R
I nte g ra tion              A   OpenIntegrator
                             T
R epo s ito ry               E   OpenDJ
                             D
3
         I Open Platform and Cloud Computing


●   Identity is the holy grail of making busines s
●ForgeR ock I3 O pen P latform of Identity O riented
middleware provides the PaaS layer
●O pen S ource based middleware will be the preferred
platform for C loud C omputing due to the need for agility,
scale out and no proprietary IS V constrains / lock-in
●Building the next “Facebook” by first calling a O racle sales
manager for a quote is highly unlikely ....
                                                                 ●
Open Source ISV

                                                             Fair share return
                                                             of investment for our
●   All open source software, nothing proprietary            customers, partners
                                                             and employees
●   No copyright aggregation or assignment
●   M ulti-party communities
●   S ubs cription products
         S LA + S ustaining + R &D + Busines s C ontinuity

●   Lifecycle-tuned S LAs
        P oC , B uild, P roduction, S us taining
Converting from free to paying customers


●Bridging the chas m from free to paying customer has
always been the headache for O pen S ource companies
●O ld-school O pen S ource companies uses the “stick”
business model – “forcing” customers to pay
●ForgeR ock uses the “carrot” busines s model by
making s ure our customers only pay at the point of
value
● With our fair-share pricing model, we deliver disruptive
industry TC O based on lifecycle subscriptions
                                                         ●
Premium Values for Customers


● Adoption-Led Procurment
● No Licence Compliance Management


● Simple Ecosystems


● Community Escrow




                                      Sharing creates
                                      communities,
                                      and communities
                                      create value
Community Escrow



●   If the vendor goes away,
    the community carries on
OpenAM Intellectual Property Origin
Entrepreneurship in Norway


                                   Entrepreneurship environment in Norway
                              Challenges faced by Norwegian entrepreneurs
                                              Why “move” to Silicon Valley




Our way or NORWAY ?




                                   No Way Norway
ForgeRock .next



●   Worlds best collection of RockStars
●   Disruptive ISV built to last
    3
●
    I Open Platform leading solution for private and public
    cloud computing PaaS companies
●   Providing customer care acknowledge to be superior
●   Break the 100 M$ mark within 3 years
●   Kick ass and have fun
Scott McNealy – ForgeRock Special Advisor

 Have fun

 Kick ass

 Love your customer

 Don´t cheat

 Keep your butt in the corner
Q&A




Software Freedom matters,
 and we intend to prove it

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Lasse Andresen - ForgeRock - Stanford - Feb 7 2011

  • 1. Lasse Andresen ForgeRock I3 Open Platform CEO Identiy Oriented Middleware ForgeRock.com
  • 2. The Day the Music Died
  • 3. Some of the milestones in 2010 April 12, July, 23, 2010, October 1, 2010, December 7, 2010, February 1, 2010, May 10, 2010, Sun ForgeRock opens ForgeRock ForgeRock CTOvision adds ForgeRock goes Open Source 24x7 support call releases version announces ForgeRock to list of Live Reborn in centre in Wembley, 9.5 of OpenAM OpenDJ LDAP disruptive ForgeRock London directory service companies Feb 1 Feb 24 Apr 12 May 9 May 10 May 12 Jul 23 Sep 9 Oct 1 Oct 27 Dec 7 Dec 31 September 9, October 27, 2010, February 24, 2010, May 12, 2010, Year end, 2010, 35 2010, System ForgeRock Oracle kills May 9, 2010, Betfair Online paying customers / Integration partner announces OpenSSO Express Former Sun Execs Gambling Employs 30 employees / number 80 signed OpenIDM Project - ForgeRock steps Land at ForgeRock ForgeRock's Open cash positive / no for Identity in Platform external funding Management
  • 6. 3 The ForgeRock I Open Platform “ Success in Open Source requires you to serve: 1. Those who spend time to save money 2. Those who spend money to save time ” Mårten Mickos CEO, MySQL May 2007
  • 7. 3 The ForgeRock I Open Platform Interaction Identity Integration U s er I ntera c tio n Access Management I OpenVision N A c c es s M a na g em ent T OpenAM E I dentity M a na g em ent G OpenIDM R I nte g ra tion A OpenIntegrator T R epo s ito ry E OpenDJ D
  • 8. 3 I Open Platform and Cloud Computing ● Identity is the holy grail of making busines s ●ForgeR ock I3 O pen P latform of Identity O riented middleware provides the PaaS layer ●O pen S ource based middleware will be the preferred platform for C loud C omputing due to the need for agility, scale out and no proprietary IS V constrains / lock-in ●Building the next “Facebook” by first calling a O racle sales manager for a quote is highly unlikely .... ●
  • 9. Open Source ISV Fair share return of investment for our ● All open source software, nothing proprietary customers, partners and employees ● No copyright aggregation or assignment ● M ulti-party communities ● S ubs cription products S LA + S ustaining + R &D + Busines s C ontinuity ● Lifecycle-tuned S LAs P oC , B uild, P roduction, S us taining
  • 10. Converting from free to paying customers ●Bridging the chas m from free to paying customer has always been the headache for O pen S ource companies ●O ld-school O pen S ource companies uses the “stick” business model – “forcing” customers to pay ●ForgeR ock uses the “carrot” busines s model by making s ure our customers only pay at the point of value ● With our fair-share pricing model, we deliver disruptive industry TC O based on lifecycle subscriptions ●
  • 11. Premium Values for Customers ● Adoption-Led Procurment ● No Licence Compliance Management ● Simple Ecosystems ● Community Escrow Sharing creates communities, and communities create value
  • 12. Community Escrow ● If the vendor goes away, the community carries on
  • 14. Entrepreneurship in Norway Entrepreneurship environment in Norway Challenges faced by Norwegian entrepreneurs Why “move” to Silicon Valley Our way or NORWAY ? No Way Norway
  • 15. ForgeRock .next ● Worlds best collection of RockStars ● Disruptive ISV built to last 3 ● I Open Platform leading solution for private and public cloud computing PaaS companies ● Providing customer care acknowledge to be superior ● Break the 100 M$ mark within 3 years ● Kick ass and have fun
  • 16.
  • 17. Scott McNealy – ForgeRock Special Advisor Have fun Kick ass Love your customer Don´t cheat Keep your butt in the corner
  • 18. Q&A Software Freedom matters, and we intend to prove it