Legacy companies face the huge challenge of having to innovate and transform for digital times. While there are very few examples for how this can be achieved, there are plenty of how to fail best. This presentation summarizes ten important rules for failure!

1. 1
Innovation and Transformation
How can „legacy“ companies meet the challenges of „digital times“?
Dr.Andreas Brill im Februar 2016

2. 2
„Deriving solutions from the future“ and „creating the processes, teams and culture
required for responsiveness to exponential dynamics“ are key challenges for any business
designed for digital times.

3. 3
Practically all digital champions meet these challenges by establishing both free spaces for
the creation of bold moonshots and pursuing future born solutions in their everyday
business.

4. 4
Most legacy businesses fail in bringing forth future born solutions, because they are
designed to avoid experimentation. And because they lack the processes and skills
required for the implementation of future solutions...

5. 5
Attempts to solve the transformation problem by insisting on „becoming a start-up like
company“ ignore the necessity for a legacy company to remain the business it is
(„transformation paradox“).
Businesses need different teams, processes,
decision making processes, mindsets and a
different culture in order to tackle future
challenges
Businesses need their existing teams,
processes, decision making processes,
mindsets different culture in order to reamin
successful

6. 6
As a result, legacy businesses need to simultaneously build the abilities to create future
born solutions and mastering the transformation paradox.

7. 7
The Apple turnaround story provides a strong example of how the creation of future born
solutions and a thorough transformation can be synchronized.

8. 8
There are few
examples of how to
successfully transform
a legacy business in a
market
hit by the digital
tsunami...
In reverse,
there are countless
examples
of how to fail!

9. 9
Here come the rules for failure!

10. 10
Look for solutions that help
protect your current business
against digital change!

11. 11
Skip defining your future purpose! Start
innovating and transforming based on
your current
business concept!

12. 12
Mistake technological innovation for ten
times better solutions!

13. 13
Believe in quick investments in many
„innovative“ ideas versus struggling to
find the one big idea!

14. 14
Create your concept for digital times by
narrowing down the scope of ideas and
concepts to digital technology and channels!

15. 15
Create your concept for digital times by
narrowing down the scope of ideas and
concepts to the current structure of the value
chain!

16. 16
Base your investment decisions on
5, 10 or 20 year business cases!
And don‘t worry about continuous follow-
up financing.

17. 17
Believe in transformation follows
innovation.

18. 18
Isolate innovation processes and
digital skills in separate
organizational silos!

19. 19
Maintain your legacy IT infrastructure

20. 1
Thank you!
b4b GmbH
Schifferstr. 200
47059 Duisburg
Sie haben Fragen? Ergänzungen? Diskussionsbedarf?
Lassen Sie uns reden!
email us: info@b4b.com
call us: +49-203-713-959-00
www.b4b.com