What is your path to differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered. I was inspired by this book primarily Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Amazon link: http://amzn.to/2kDRJ59 and also by Jobs to be Done by Anthony Ulwick – Amazon Link: http://amzn.to/2AYb1NR You can learn more about this at https://business901.com. Type in differentiation in the search box on the top right of the page.

1. Differentiation
is a company’s proactive response to a
customer's needs
shaped by a perceived
customer value
Led by general principles of
differentiation
People Process
Product /
Service
Platform /
Place
According to the customer’s
Needs
Readiness Ease of
Use
through an understanding of the
customer’s
Job
Decision-
Making
Culture
Contact Business901 to learn more about the upcoming Lean Marketing Lab program:
Conducting Marketing Action Research
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What is your path to differentiation?
Do you have a logical way to get there?
Inspired by the book Assessment and Student Success in a Differentiated Classroom
by Carol Ann Tomlison and Tonya R. Moon