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Providing The Most Secure One Stop
E-payment Solutions
AUGUST 2020 EDITION
BUSINESS APAC MARVELLOUS E-COMMERCE SOLUTION PROVIDERS OF 2020
CONSUMERS AMPLIFYING E-COMMERCE
BUSINESS DURING COVID-19
Pg.22
HOW TO LEVERAGE E-COMMERCE
STRATEGIES TO DRIVE ONLINE BUSINESS?
Pg.32
Your Needs...
Our AnalysisProposal, Design, Development, Testing & Delivery
C
urrently, Asia-Pacific is leading the global e-commerce market, outnumbering all the other
continents. There has been tremendous growth, and the forecasted figures tell that the
market will grow upto 25% or USD 2.271 trillion—which is representing a massive 64.3%
of global e-commerce spending.
Now, the market is witnessing the growth at such a high pace, it is evident that the competition too
shall rise. Digitalization is currently in high demand, and some of the companies are making the
most of these opportunities. Following the outbreak of COVID-19, several companies witnessed a
temporary halt or are strangling to operate. The COVID-19 impact is severe and unimaginable
under normal circumstances. Consequently, this pandemic has brought significant changes in
people's lifestyles and these changes are anticipated to be long-term. The “new normal” is
demanding an upgraded economic model.
E-commerce was steadily gaining momentum even before the pandemic but now the COVID-19
outbreak has surged the demand for their services. Keeping up with this trend, the team of Business
APAC has curated the new magazine issue featuring, “The Business APAC Marvellous E-
Commerce Solution Providers of 2020”. Here we will provide the readers with the insights and
tactics of how these companies tackled the challenges.
On our cover of the magazine, we have featured PaymentAsia. Established in 1999, Payment Asia
has the experience of participating in the transformation of an old business model to the new
commerce era. The company has not bogged down as they very well know what it takes to come
out of these situations. Also, we have featured marvelous market leaders —Veniteck, Huptech
Web, and Public Media Solutions, who have exceptionally embarked upon these challenges and
turned the odds in their favor.
Furthermore, don't forget to read the engrossing articles in the section 'E-commerce in COVID-19'
and 'Enhancing online business' respectively. Also, to get updated with the latest industry
highlights do visit our website and subscribe to our newsletter.
Vidya Joshi
Editorial Coordinator
Helming the E-commerce Market!
Publisher :
Editor-in-Chief :
Archana Ghule
Vikram Suryawanshi
Editorial Coordinator : Shubham Biradar
Vidya Joshi
Rakesh Mahto
Utkarsh Deshpande
Art Director :
Graphic Designers:
Vinod Alhat
Onkar Mhaske
Sushant Kamble
Head of Distribution & Production: Aakash Mahajan
Business Analysts : Maria Smith
Advertising : Jacob Eddy
BUSINESS APAC
C-206, Wisteriaa Fortune, Wakad, Pimpri-Chinchwad, Maharashtra- 411057
Business APAC Magazine is published by Pericles Ventures Pvt Ltd. Reproduction or use of this publication in any manner
without any permission of the publisher is prohibited. The team of Business APAC Magazine has made every port to ensure the
accuracy of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this
publication, including anyerrors and omissions therein. All rights are reserved by Pericles Ventures Pvt Ltd.
+1 (213) 814-2941 info@businessapac.com www.businessapac.com
Project Manager : Shivani Gupta
Web Development & Maintenance : Vishal More
CONSUMERS AMPLIFYING E-COMMERCE
BUSINESS DURING COVID-19
HOW TO LEVERAGE E-COMMERCE
STRATEGIES TO DRIVE ONLINE BUSINESS?
ENHANCING ONLINE BUSINESS
30
22
E-COMMERCE IN COVID-19
C O N T E N T S
Public
Media
Solution
Veniteck
Solutions
Huptech
Web 20
26
30
12
ARTICLES
PROVIDING THE MOST SECURE
ONE STOP E-PAYMENT
SOLUTIONS
COVER
STORY
12
E-COMMERCE SOLUTION PROVIDERS
Digitization has changed the world drastically
over the years. Increasing consumer demand
and the changing market scenario is leading to
significant technological advances. In the last few
decades, due to the widespread of internet-based banking
and shopping, one system has grown rapidly, i.e. the
electronic payment system. Generally, it refers to
carrying out transactions through an electronic medium
without the use of checks or cash. Due to the benefits
like complete payment flexibility, lower operational
costs, secure payments, faster and easier service, it has
gained ground within a very short period of time.
Presently, there are numerous payment systems and
payment processing devices around the world; however,
there are very few electronic payment service providers
in Asia that are secure and have a global reach.
Established in 1999, is one of the leadingPayment Asia
e-payment technology and e-Commerce management
companies in Asia specializing in offering the most
secure and innovative technology for online and mobile
payment solutions to domestic as well as global
businesses. The company plays a vital role, leading
Asian merchants to go global while bringing
international merchants to Asia through its services.
13
Comprehensive and Reliable e-Payment Solutions
Payment Asia is committed to providing innovative online
payment technology and e-payment solutions. A wide
range of strategies and solutions developed cater to small
and medium enterprises (SMEs) as well as to
multinational corporations across Asia. The services
provided by the company span from Omnichannel
Payment Solutions, Mobile Payment Solutions, Payment
Gateway, down to technical and customer service support.
These services use payment processing methods such as
credit card, debit card, e-wallet, and China Union Pay.
Over the past decade, Payment Asia has transformed its
business by comprising digital marketing, e-commerce
consulting and e-logistics businesses. Furthermore, the
company is also integrating Artificial Intelligence
technology into its services to ensure its clients can stay
ahead of the competitive business market. With rapid
development and concerted efforts of its experienced
consultants, the company has served more than 5000
domestic and foreign merchants and it continues to
exceed client's demands.
Magnifying the Merchant's Business Potential
E-commerce has become a part of almost everyone's daily
life. Thus, Payment Asia aims to maximize the e-
commerce experience and further enhance such
experience in the strategies it offers. Collaborating closely
with its merchants, the vision and roadmap of the
company is to successfully help these merchants adapt to
business changes through their online/offline business
ecosystem. Initially, Payment Asia generates traffic
through online social media and through client
engagement modules. It is then converted into sales by its
payment gateway. Such sales and payment transactions
lead to generating data analytics, to create loyalty and
tailored re-targeting of the audience. In this way, the
company manages to maximize the merchant's business
potential and provides digital advantages to the
merchant.
Creative and Out-of-the-Box-Approach
The world is changing at a rapid pace and every day new
startups are intensifying the existing rigorous
competition in the market. To survive in this competition
and stand out from its competitors, Payment Asia
emphasizes on client satisfaction. The company listens
to merchants to fulfill their requirements and achieve
growth hand-in-hand with them. Payment Asia has its
own digital/data-driven marketing team that works
closely with the merchants and helps them in their sales
and marketing along with the payment processing.
The company believes in teamwork and maintains
strong team spirit within the company as well as with the
merchants as it considers merchants as a part of its team.
The company encourages creative and out-of-the-box
‘ ‘With our experience and expertise
in the e-business world, Payment
Asia is your best choice for one-
stop e-commerce and digital
payment solutions.
These awards are
testimony of the
top service quality
that Payment Asia
gives to their
merchants.
14
E-COMMERCE SOLUTION PROVIDERS
thinking and always
promotes new ideas. Along
with teamwork and
creativity, dedication and
humbleness are the two
pillars on which the
company has served over
the years. Payment Asia is
not just a service provider;
it is a life-time business
partner for its clients.
Transitions due to the
COVID-19 Pandemic
The rigorous outbreak of
the COVID-19 pandemic
has turned the market
upside down. Businesses
around the world are under
the pump due to decreased
production, sales and
reduced demands. Most
people are experiencing
massive changes in their
daily lives. The company is
constantly adapting in these
15
uncertain times and knows what it
takes – from strategies to
implementations – to come out of
these situations, stronger than before.
However, Payment Asia is no
stranger to such a situation. About 17
years ago, the outbreak of the SARS
affected the citizens of Hong Kong
and having established in 1999,
Payment Asia has the experience of
participating in the transformation of
an old business model to the new
commerce era. Now, the history
repeats itself. The company has not
bogged down as they very well know
what it takes to come out of these
situations.
‘
‘Being a
renowned and
reliable
ecommerce
payment
solution provider
for merchants,
we offer scalable
and tailor-made
ecommerce
payment
solutions with
short settlement
period and
competitive
rates.
Over the years, we have helped multiple shopping malls
to develop loyalty payment program in order to create
a seamless O2O environment for both merchants
and their clients!
16
E-COMMERCE SOLUTION PROVIDERS
17
model of developer hegemony
confronts a big challenge.
Payment Asia is thoroughly prepared
to combat the confronting situation.
It will assist different industries and
businesses to speed up their digital
transformation process. Furthermore,
the company will support its
merchants by offering them the one-
stop solutions to leverage Data,
Digital, Payment, and AI technology
into their businesses in order to
emerge stronger and stand taller in
this critical situation.
Crisis creates Opportunities
Impacts of the COVID-19 pandemic
are severe and unimaginable under
the normal circumstances. The
pandemic has brought significant
changes in people's lifestyles and
these changes are expected to be
long-lasting. The public are grappling
with new ways of living and
working, and it is expected that after
the pandemic, a “new normal” may
mean demand for some parts of the
industry such as the 'shop fronts' or
'physical services' is expected to
reduce heavily. Thus, the economic
‘ ‘
Payment Asia is an expert in
providing comprehensive
ecommerce payment
solutions to various kinds
of enterprises, assisting
merchants to catch the
wave of technological
development.
Payment Asia provides
creative and cosy
environment to
its employees.
Empowering Businesses
with the Power of Internet
O
ver the years, digitization has
made the world go online and
businesses are no exception.
Online business is the need of today
and the e-commerce industry is
complementing this need thoroughly.
The e-commerce industry has hit the
ground running over the past few years
and is expected to continue on its
merry way in the future as well. The
advantages of e-commerce such as cost
reduction, ease of operation, quick
sales, 24×7 service have fueled the
growth of the online business market.
Furthermore, the emergence of e-
commerce as a forerunner has opened
up several opportunities for a variety of
online companies and investors. As a
result, numerous e-commerce solution
providers have emerged over the years.
Established in 2016, Huptech Web is
one of the fastest-growing e-commerce
solution providers in India. The
company provides versatile and
feasible e-commerce solutions that are
essential for businesses to go online.
The company has more than 100
satisfied clients and a 76% repeat ratio.
Furthermore, with industry-specific
strategies, impeccable e-commerce
website design, creative content, and
digital marketing expertise, Huptech
Web is taking giant strides in e-
commerce development and digital
marketing sector.
Versatile and Feasible e-Commerce
Solutions
Huptech provides feasible e-commerce
market and was aptly qualified in
website development and designing
using core PHP.
While working as a developer, he
noticed that web stores were becoming
more important. He also noticed that
the e-commerce industry was booming
and was always on the lookout for
creative and dynamic
individuals—people who were capable
of applying their inherent skill-set to
the next level. He also realized that one
can learn a lot from the process and
work in the industry and can quickly
come up with an implementable
business strategy. After applying the
strategy, one can get actionable results
within no time. This is what he liked
the most about the e-commerce
industry and induced him to choose
this industry. Huptech Web has gone
strength to strength since its inception
and the director has been instrumental
in the company's growth.
Encouraging Entrepreneurs and
their Business
Huptech Web was established with a
vision of empowering entrepreneurs
and their businesses with the power of
the internet. To achieve the vision, the
company emphasizes on giving the
individual best with full zest,
delivering more than what businesses
expect, hitting the bull's eye in the first
go, and many more things.
Furthermore, Huptech works with a
mission to put a mark on the world
with impeccable projects and provable
solutions that increase the visibility of
client's products all over the globe. The
company provides e-commerce web
development and designing services
and e-commerce digital marketing
services. The e-commerce digital
marketing services include SEO, social
media management & advertising,
email marketing, influencer/affiliate
marketing, SEM, content marketing,
and PPC. Moreover, it also provides e-
commerce custom web development
services.
Apart from the e-commerce solutions,
Huptech also provides WordPress
development in which it offers
WordPress services such as WordPress
plugin development, WordPress theme
development, WordPress speed
optimization, WordPress virtual
assistance, etc. Furthermore, the
company offers hiring services such as
Shopify Developer, WordPress
Developer, WooCommerce Developer,
and Laravel Developer. These solutions
have helped Huptech to gain more than
50 million of clientele revenue.
Thoroughly Professional and
Ambitious Entrepreneur
Rishi Thakker, the Founder and
Director of Huptech Web, has been
leading from the front since the
establishment of the company. He was
always interested in technology and
thus pursued a bachelor's degree in
computer science from RK University.
He started his career as a PHP and
Shopify programmer in the B2C
E-COMMERCE SOLUTION PROVIDERS
20
results. Timebound, quality, integrity, and security are the company's
founding pillars and are valuable in achieving the mission.
Excelling the Competition
Every growing business confronts numerous challenges. Likewise,
some factors such as the increasing competition and price war that
affect the growth of Huptech. However, there are several factors
which are keeping the company ahead in the competition. These
factors are affordable prices, network reliability, data security, up-to-
date technology, strategies, and Huptech's agile model. Thus,
Huptech manages to survive and excel in the rigorous competition.
Keeping the Clients Happy
Client satisfaction is essential for a business to stay in the
competition. Huptech Web knows this and keeps client satisfaction at
the heart of its strategies. The company tries to understand the clients'
'big picture,' by knowing how it fits into the client's overall goals in
order to help the client succeed. Furthermore, Huptech provides
honest and transparent services. The solutions are proactive,
innovative, and cost-effective. Deadlines are precisely followed and a
scalable support system is created for the clients. Huptech always
aims to excel at what it does and it reflects in 91% client retention
which has contributed immensely to the company's success.
Modifying with the e-Commerce Advancements
Rapid digitization is fueling the emergence of several technological
advancements. Thus for a company to survive, it is necessary to stay
up-to-date with the advancements. Rishi, the
Director of Huptech carries this responsibility. Every
week, he goes through online resources to become
aware of the latest trends in e-commerce.
Furthermore, he participates in forums on social
media and is always active in the industry. He
believes online communities can be extremely
helpful to stay up-to-date with the advancements.
Challenges and Opportunities Posed by the
COVID-19 Pandemic
The outbreak of the COVID-19 pandemic has
impacted the industries in several ways. Its impacts
are fluctuating based on the type of industry. In the
case of the e-commerce industry, the COVID-19
outbreak is expected to boost the growth. As
customers will switch towards web stores to avoid
public places, the e-commerce businesses will
prosper. However, these opportunities come along
with several challenges such as supply chain issues,
consistency in delivery, the pressure of deadlines,
and change in shopping behavior. Huptech Web is
ready to tackle these challenges with its innovative
solutions in the near future.
Expansions and Developments in Future
In the near future, Huptech Web will be emphasizing
on steadily helping startups, well-known brands, and
others to become successful. The company will be
experiencing more expansion and development in
the future. It will introduce several new services
such as 'Mobile App Development' and 'e-Commerce
App Development'. Huptech's services will deliver
custom experiences across Web Platforms, iOS,
Android, and Cross Platforms. The company aims to
become the world's largest web development and
marketing company serving all aspects of the
business world.
“Huptech is a result of a
young achiever's vision to
blur the lines between
technology and business
using the World Wide
Web.”
Rishi Thakker, Founder & Director
21
O
nline store. Online payments. Mobile commerce.
All of these play a crucial role in an e-commerce
business. E-commerce is a buzzword that is here
to stay and won't be going anywhere anytime soon. It's
everywhere. From gas stations that accept mobile payments
to fast food restaurants that allow consumers to order online
and have their food delivered. Due to technological
advances in the areas of e-commerce, Internet connection
speeds, Internet security, social media, and mobile app
development along with increased mobile device usage and
faster shipping options, consumers have more shopping
options than ever before. Statista estimated $4.8 Trillion
global e-commerce sales by 2021, almost a trillion dollars
more than 2020. This revolutionary shift has attracted
small-to big-sized businesses with opportunities to learn
technical expertise. But as the old saying goes, “If you fail
to plan, you plan to fail.” E-commerce strategies are vital
for starting an online store to make Field of Dream real.
Why Create E-commerce Strategies?
There are currently 2 Billion global digital buyers. Of
course, what matters isn't where the numbers are but where
they are going. When deciding to implement an e-
commerce strategy, planning is crucial. It allows people to
take an eagle-eye view of their company and its products
and services to determine the best way to present and sell
them to the target audience. It also helps determine whether
their products or services would be a good fit to sell online.
Even though technology gives them the ability to create
online stores to sell anything to anyone doesn't necessarily
mean that they should. Some things don't sell well online.
As a result, money and time are wasted trying to entice
people to buy things that don't interest them when it could
have been better used elsewhere.
So, what makes a good plan? Before the days of global
positioning systems (GPS) in cars and on mobile devices,
people used good old-fashioned maps or an atlas to help
guide them to their destinations. The same way that they
would use a map or GPS for a trip, their e-commerce
strategies would be their map. They will guide to an end
goal so that they can be successful. Along the way, they
might venture off course, but they can always review their
strategies and make the necessary corrections to get back on
track. The good thing about their approach is that strategies
not only meet their current needs, but they also anticipate
and grow with their future needs. This is called scalability.
Creating E-commerce Strategies
E-commerce is not for the faint of heart. To be successful, it
will involve a lot of research along with hard work. Look at
success stories such as Amazon.com, there is nothing wrong
with having that positive vision, but a dreamer must realize
that everyone wants to become the next Amazon. Just like
Amazon didn't become a success overnight, neither will
anyone. Competition in the e-commerce market space is
fierce. Success comes at a cost. Everyone has to pay their
dues through trial and error, sweat, and tears until one
perfects his/her strategy. Even though today's e-commerce
solutions such as Shopify and PayPal make it easier than
ever to set up online stores, that's only one piece of the
puzzle. It will still take time to see success.
Many businesses want to sell products or services online
but haven't thoroughly planned their strategy. This is like
E-commerce
Strategies
How to Leverage
to Drive Online
Business?
22
ENHANCING ONLINE BUSINESS
building a house without a blueprint. Who does that? Even
though one might make a home, he/she doesn't know if it
was built correctly or how long it will remain standing. The
same principle applies while creating an online store. By
understanding the purpose of starting an online store, it will
keep one focused on his/her end goal and not just profits.
Not to say that gains are not essential, but to keep them
consistently flowing, one must be diligent.
Creating and Securing an Online Store
Now it's time for the rubber to hit the road and begin
creating an online store. Most people are ready to dive right
in and start adding products or services, but the
organization is key for long-term growth and success.
Depending on the number of products a company plans to
sell, it is always a good idea to start off by creating
categories followed by other tools. For example, Product or
Service Categories. Whether shopping in-store or online,
many consumers do not want to aimlessly search for what
they want or need. They are impatient and in a hurry. Upon
arriving at a brick and mortar or online store, many already
know what they need to purchase but just need to locate it
and pay for it.
Besides adding descriptive categories with an attractive e-
commerce theme, securing the online store is crucial to
provide customers a welcoming experience. Consumers
want to feel assured that a business has implemented the
necessary security measures to protect and secure their
personal and financial information from hackers and are
constantly reviewing and updating them. Security strategies
should be considered early in the planning phase so that they
can be properly planned and implemented. By having these
security strategies readily available, online store owners can
be more proactive rather than reactive when a security breach
occurs.
Testing and Marketing an Online Store
Typically, testing is the last phase of a project that is done
before an online store is launched. Testing helps companies
feel confident that consumers will have a positive shopping
experience. It does not mean that customers will not
experience any errors because customers might follow a
shopping path that was not initially tested. Testing allows
companies an opportunity to correct any errors before
customers discover them as well as ensure that the store
works as designed and expected. Here, some crucial
strategies are needed that not only work but are also flexible
enough to address unanticipated areas of concern, such as
product image, product description, SSL implementation,
payment methods, etc.
Once an online store is launched, many store owners think
they can take it easy and wait for orders to come in because
the hard work has been done. Not yet! If the marketing has
not taken place before the store launches, how will the target
audience know the store exists? They will not. Marketing is
the key to notifying the world that any type of store exists.
It's rare but a well-planned marketing strategy can be a
common practice after an online store launches. In
marketing, one of the most basic concepts is the 4P's of
Marketing: product, price, promotion, and place. Considering
the online store's promotion (marketing), it is better to start
asking the five W's and H questions concerning promotion:
Ÿ Who will be in charge of the promotion campaigns?
Ÿ What promotion techniques or methods will be used?
Ÿ When will promotions begin?
Ÿ Where will the promotions take place?
Ÿ Why is promotion important?
Ÿ How will the promotion take place?
Once an online store launches, the work does not necessarily
end. It actually begins because the online store must be
maintained whenever it's needed. Its success and failure
depend on the amount of maintenance applied to help the
store meet its short-term and long-term goals. By following
these e-commerce strategies, an online store can operate
efficiently and provide a good customer shopping
experience.
23
Bolstering the Sellers in the
e-Commerce Industry
The e-commerce industry has
emerged as a force to reckon
over the past few years.
Increasing digitization,
industrialization, and constantly
increased use of the internet has fueled
the growth of the e-commerce industry.
Moreover, advantages of e-commerce
like faster buying/selling procedure,
low operational cost, more customer
reach, faster response, etc. are also
contributing towards its dominance.
The number of customers opting for e-
commerce to buy their products is
increasing day by day and so is the
number of sellers selling their
products. However, due to rigorous
competition, the sellers face numerous
challenges such as finding the right
products to sell, attracting the perfect
customer, generating targeted traffics,
etc. Thus the sellers are looking for
solution providers that would help
them onboard on global marketplaces.
Incepted in 2018, Public Media
Solution provides a complete end to
end virtual 'Launch and Support
Services' to sellers on all marketplaces
and online portals in India such as
Amazon, Flipkart, Snapdeal, Paytm,
eBay, Shopclues, and Limeroad, etc.
The company provides on call, email,
provides digital marketing and SEO
services such as Local SEO, Enterprise
SEO, On Page SEO, Off Page SEO,
SMO Services, and content writing
services. These solutions help the
customers stay competitive in this
ever-growing market.
A Visionary and Focused Leader
The CEO of a company plays the most
important role in any company's
growth. Being the Founder and CEO
of Public Media Solution, Ravinder
Bharti is successfully leading the
company towards undisputed success.
He is using his 10 years of experience
in marketing to the benefit of the
company. After completing his
graduation, he joined a multinational
company. Being a Computer Science
Engineer, he was always curious about
technology. One day, while he was
reading an article by Bloomberg on
booming the e-commerce industry, it
excited him and he wanted to be a part
of it. As a result, he started freelancing
and got placed as a freelancer in the
startup company of cake and flower
delivery.
Working as a freelancer turned out to
be the U-turn in his life as he decided
to quit his job and joined the e-
and remote assistance support to sellers
through its services and manages their
online business on various platforms.
One-Stop Business Solutions
Public Media Solution provides
services to those sellers who have the
potential to reach the next level, but
due to lack of knowledge, they aren't
doing well. The company helps sellers
onboard on global marketplaces and
covers all the business formalities such
as website development, legal
documentation, product photoshoot,
content writing, and listing. It uses
innovative and creative ideas to match
every bit of seller's requirement and
challenges encompassing sales,
products listing, orders management,
customer support response,
procurement, reconciliation, automated
tools, digital marketing, and
promotions.
Apart from these e-commerce
solutions, Public Media Solution also
helps companies in their public
relations with solutions such as
reputation management, corporate
branding, internal communications,
crisis management, media monitoring
and analysis, and visibility
management. The company also
Public Media
Solution
E-COMMERCE SOLUTION PROVIDERS
26
commerce industry full-time. While working there and
communicating with the vendors, he figured out that sellers were
struggling a lot to go online as there was a lot of documents work,
sellers were unable to understand the IT stuff and generate sales and
were finally giving up to go online. It was then he decided to start
Public Media Solution which would help sellers come online easily.
He started with a team of one CA, one graphic designer, one content
writer, and himself as a solution provider for the vendors.
Staying ahead of the Competition
With newer trends coming day in and day out, the competition in the
e-commerce industry is only intensifying. Thus, e-commerce solution
providers should be prepared to survive in this rigorous competition.
There are some factors that help Public Media Solution stay ahead in
the competition. The company emphasizes educating its clients on
each step of business which is highly appreciated by the clients.
Moreover, Public Media Solution provides 24/7 service which none
of its competitors provides. Furthermore, the company analyzes the
business needs by using the latest technology tools.
Catching up with the Technological Advancements
For any business to grow, it is essential to stay up-to-date with the
market scenario, newer innovations, future prospects, and changing
customer needs. Public Media Solution stays updated with the latest
technology news and feeds. The company engages with its customers
and keeps an eye on its competitors. Furthermore, Public Media
Solution follows several trade journals and industry
magazines to stay familiar with new and upcoming
advancements. Thus it always keeps up with what's
going on and what is expected to happen in the
future.
Changes due to the COVID-19 Pandemic
The outbreak of the coronavirus pandemic has
shifted the way consumers behave and carry out
their activities and it has directly affected the e-
commerce industry. Moreover, only the essentials,
especially the medical care made available is
offering both challenges and opportunities to spend
money. Before the COVID-19 outbreak, a market
research expected that the growth in the e-commerce
market in India will reach 200 billion US Dollars by
the year 2026. Presently, the e-commerce sector is
influenced by the supply and demand side and while
some companies are adapting the changes, some are
finding it tough because of the restrictions. Public
Media Solution is ready to cope up with the
challenge and maximize the opportunity.
Aspiration to attain New Heights
Public Media Solution believes that the upcoming
years will be productive for the company. The values
offered by the company will be advantageous to all
the upcoming startups where they can fulfill their
dreams via Public Media Solution with a promising
attitude. The company aims to attain new heights to
synchronize client targets in its mission. PMS is
working hard to mark the upcoming five years with
milestones of progress.
“Public Media Solution is
one stop solution for
businesses, including sales,
support, and development
to manage the selling of
products on e-commerce
platforms to stay
competitive in an e-
commerce market.”
Ravinder Bharti, Founder & CEO
27
E-COMMERCE SOLUTION PROVIDERS
Transforming Vision into
Reality
O
ver the years, rapid
industrialization and
digitization have changed the
world drastically. The world has been
brought close by the constantly
evolving technology. However,
evolving technology has also imposed a
challenge in front of the businesses as
the customer needs are continuously
changing. Especially in this tech-savvy
world, customers are looking for
solutions that are less time consuming
and more affordable. This is where e-
commerce came into prominence. The
e-commerce industry has been one of
the fastest-growing industries over the
last decade because of its numerous
advantages. As the e-commerce industry
is gaining ground, various e-commerce
solution providers have emerged over
the past few years.
Incepted in 2009, Veniteck Solutions
has been helping businesses develop the
most efficient e-commerce websites. Its
fully-equipped team excels in the latest
web artistic design and technological
advances. The company provides top-
class responsive web design to its
diverse clients on extensive platforms in
order to meet their requirements every
single time.
Bespoke Web e-Commerce Solutions
Presently, every businessman aspires for
a successful and robust online business.
Veniteck Solutions helps businesses
achieve this by offering bespoke web e-
commerce solutions and partnering with
clients to aid in creating and
While working there, Ranjith's interest
in IT increased immensely. He started to
learn how it all flourished and then
decided to start and have his own
company. It was a challenge initially,
but he gathered strength and courage to
face the challenges rather than getting
bogged down. He had his goals and
accomplishments etched in his brain
and to complement that, he recruited the
most skilled and knowledgeable
members for the team, who have been
instrumental in the company's prowess
over the years.
The Objective behind the Inception
As aforementioned, Veniteck Solutions
is a client-centered company which
always emphasizes on client
satisfaction. The mission of the
company is to nurture passionate
innovators, create the best work
environment, focus on clients' needs
and transform their vision into reality.
Veniteck aims to achieve the mission
through its skills and expertise for an
enhanced, quick, and rewarding
solution that will have an enduring
impact.
Furthermore, the company strives to
grow into a global concern, professed
and valued as proficient, partner with
clients to help build a resilient, agile,
contemporary trend with inventive
technologies and maximize their
corporate dreams. This was the vision
of the Veniteck at the time of
establishment and the company still
remains true to its vision.
accomplishing client requisites. The
company operates with a team of digital
professional developers that offers
solutions to every e-commerce hitch
and helps sell products online
effortlessly.
Moreover, Veniteck emphasizes on
client satisfaction more than anything
else. The company implements the most
versatile framework and assures
businesses of an increase in revenues,
integration of multiple payment
platforms, customized iOS and android
apps, data security, global reach and
higher conversion rates. Apart from
these web solutions, Veniteck also
offers Software Solutions, Mobile Apps,
IoT Services, Digital Marketing and
Cybersecurity Services, and Business
Analysis.
A Passionate and Tech-savvy
Entrepreneur
Ranjith Chandravalsan, the Founder
and Director of Veniteck Solutions, has
been leading the way for the company.
He is an experienced professional with
demonstrated history of working in
Information Technology and Services
Industry for about 20 years. He was
always passionate about technology and
its advancements and after graduating
as an engineer, he did certificate courses
in IT. He got his first break in an IT
company in Bengaluru. Furthermore, he
got opportunities to explore the world
and work with some IT companies in
Australia.
Veniteck Solutions
30
Growing with the Technology Advancements
For any company to be able to transform its vision into reality, it is
important to stay up-to-date with the upcoming advancements and
have a culture that promotes future growth. Veniteck Solutions
believes in never-stop-gaining knowledge attitude which keeps it open
to state-of-the-art information, innovative approaches, progressive
techniques, and functionalities that enhance performances. The
company stays alert and signs up for the new-fangled features and
broadcast emails from some of the leading technology platforms.
The inclusive culture inside the company plays a huge role in its
progress. At Veniteck, regular team meetings are arranged to share
members' thoughts and bring the team together. This helps in
knowledge and information sharing. Thus, the entire team is given
access to the most important findings and outcomes which in turn
helps Veniteck to stay up-to-date with the technology advancements.
Opportunities post COVID-19 Crisis
e-Commerce was steadily gaining momentum across India and the
world even before the COVID-19 outbreak. The attitude towards
online shopping before the pandemic was clear and distinct. However,
after the pandemic, there is going to be a tremendous impact on
demands and sales of online commodities. A greater percentage of
population is expected to accept the new norms imposed for COVID-
19 and opt for online shopping to buy their products. For a company
like Veniteck, this is a challenge as well as opportunity. The company
has designed and begun implementing the strategies to cope up with
the scenario. The teams are also working in
conjunction to make it handy to tackle the
circumstances and plan for the near future.
Striving for Improvement
Veniteck Solutions believes in continuous
improvement. The company strives to achieve the
position as the most promising and eminent IT
solutions provider and to be seen as a company with
profound expertise in all the different services it
offers. In the near future, the company plans to
develop more seamless software and potentially take
on more and more challenging projects. It also aims
to be known as a renowned company that has the
most intelligent people on board providing timely,
intelligent and insightful IT solutions enduringly and
it is on the way of achieving the same.
Keeping the Clients Happy
Veniteck's approach, commitment, an elite team, and
integrity and transparency in its operations have
helped it win the most valuable clients in the market.
The company begins with understanding the client's
requirements and then analyzes how it could fit in to
accomplish the client's goals, which eventually leads
both the company and the client to succeed. Paul
Cowan from Cowan Air, one of Veniteck’s most
prestigious clients was impressed with the company's
services. He shares, “The Veniteck team has worked
closely with Cowan Air and Cowan Doors to develop
software to manage our business operations. Ranjith
and the entire Veniteck team have demonstrated
commitment, loyalty, perseverance, and dedication in
the development of OPSManager. I'd like to take this
opportunity to thank each and every team member for
their contribution to developing OPSManager.”
“Veniteck Solutions the IT
solutions provider deems to
grow and let grow. Ardently
committed to collaborate and
rise into a global concern is
also passionate and devoted to
facilitating every business to
operate at ease together with
accomplishing goals
effortlessly.”
Ranjith Chandravalsan, Founder & Director
31
The COVID-19 pandemic is raising internet
penetration via social media use, internet
telephony and teleconferencing, and streaming
of videos and films. The enforcements of social
distancing, lockdowns, and other measures in response to
the market crisis has led consumers to ramp up online
shopping. The pandemic has highlighted the obvious
need to bridge the digital divide and hamper greater
participation in e-Commerce activities. Tackling the
vulnerability, governments have adopted new measures
where all-size producers, sellers, and consumers have
acted, to ensure that e-Commerce can help to ease some
of the challenges faced in combatting the virus. The
world's e-Commerce business during COVID-19 and its
impact may encourage international cooperation and the
further development of policies. The online purchases
and supply business has made it clear that e-Commerce
can be a vital tool/solution for consumers.
The Global E-commerce Nature
As part of retail evolution, B2B and B2C online sales of
goods have a surge of demand in certain products due to
the COVID-19 pandemic. Consumers have stockpiled
medical supplies, including hand sanitizers,
disinfectants, and surgical facemasks, as well as
household essentials such as toilet paper and non-
perishable food products. In the post-COVID-19,
consumers are expected to emphasize on both
convenience and safety. During the lockdown, brands
and shopping centers are seen using WeChat mini-
programs, online social groups, and live streaming
videos to attract consumers through new channels
without the need for foot traffic.
Recent months of e-Commerce business during COVID-
19 have seen 47% of internet users spending more time
in their day making purchases. The segmentation of
internet users worldwide according to their age who
E-Commerce
Business
Consumers Amplifying
During Covid-19
32
E-COMMERCE IN COVID-19
spend more time shopping in e-Commerce is as follows:
According to data, men have increased their time spent
shopping online the most i.e., 55% of men versus 50% of
women in the age group of 25 to 34 years. On the other
hand, the only age range in which women outperform
men in terms of time spent most in online shopping is the
one that goes from 55 to 64 years (33% women, 30%
men).
COVID-19 has influenced e-Commerce worldwide, and
as a fact, 41% of US internet users are spending more
time shopping online. However, there are glaring
differences between the different countries of the world.
In China, 67% of internet users during these last three
months have spent more of their time making online
purchases, followed by Singapore (46%), USA (41%),
Brazil (39%), and UK (37 %). The average increase in
the rest of the countries is around 25%.
Most Taping Categories That Generate The Most
Interest
The worldwide growth of the e-Commerce business
during COVID-19 has clear differences between the
different types of categories of interest.
Globally, the food sector has most online growth, with an
increase of 33%, followed by household products (29%),
personal hygiene (27%), and fashion (19%).
Categories such as leisure products (17%), beauty
products (15%), the purchase of chocolate (9.9%), and
home and garden products (9.7%) have also seen
increased sales during this pandemic.
The sale of alcoholic beverages, purchase of furniture,
gifts have also added around 8% more sales.
Surprisingly, the reservation of vacation services has
increased by 3.6% in recent weeks.
33
Changes In E-commerce Web Traffic
The main winners in this regard are online
supermarkets with an increase of a staggering
251% in their web traffic. In the second place
far behind, are the retail tech sales e-
Commerce, whose traffic has increased by
78%, followed by the media (56%) and
telecom (29%).
Sadly, there are categories that have lost web
traffic historically such as tourism (-78%), the
sale of luxury items (-28%), and jewelry
stores (-7%).
Also, the fitness and health trend boomed in
e-Commerce business during the COVID-19
pandemic with an increase of 77% sports
equipment transactions, almost the same as
online supermarkets (76%) and cosmetics
(70%).
On the other hand, the biggest losers of online
transactions during quarantine are (as with
web traffic): tourism (-92%), jewelry (-20%),
and luxury goods (-15%).
Logistics And Supply Chain Facing
Disruptions
The major drivers during the COVID-19
pandemic were logistics and delivery services,
online B2B wholesalers, and supply chain.
The market crisis due to lockdowns has tested
the continued supply of essential commodities
like no other event in recent history. The
noble efforts to contain the further spread of
the virus led e-Commerce in foods to face
supply chain disruptions. Firms of all sizes
have continued to experience supply
challenges as a result of the suspension of
manufacturing activity, decreased production,
and labor shortages. Businesses with
warehousing facilities in impacted areas have
faced prominent decisions about how or
whether to keep manufacturing their products.
AGE
0
15-24 25-34 35-44 45-54 55-64
10%
20%
30%
40%
50%
60%
SHOPPERS
Age Distribution Of Online Shoppers [%]
International transport and logistics services active on land, sea, and
air have been experiencing the limited availability of fast-moving
consumer goods.
Due to the introduction of new health regulations, all e-commerce
and more traditional trade transactions have also been severely
affected. More than a million passenger flights have been
canceled—6 which were typically used to transport postal shipments
and other small consignments—have comparatively reduced
transport capacity and increased shipping prices for cross-border
B2C and B2B transactions.
Conclusion: The COVID-19 pandemic may last for a long time, and
e-commerce in goods and services will need to focus on adapting the
new environment. The environment could trigger further
digitalization and the development of policies and rules to regulate
online trade. Nonetheless, the COVID-19 pandemic has made e-
commerce an important tool/solution for consumers in times of
crisis, and that it is also an economic driver, including for small
businesses.
However, COVID-19 crisis lessons raise a useful question: Should
new and practical e-commerce solutions—to enable the fast and
secure cross-border movement of goods and services—to be
considered, to help recover the economy and create job after the
COVID-19 pandemic?
34
E-COMMERCE IN COVID-19
www.gsk.com
Business APAC Marvellous E-Commerce Solution Providers of 2020
Business APAC Marvellous E-Commerce Solution Providers of 2020
Business APAC Marvellous E-Commerce Solution Providers of 2020
Business APAC Marvellous E-Commerce Solution Providers of 2020

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Business APAC Marvellous E-Commerce Solution Providers of 2020

  • 1. Providing The Most Secure One Stop E-payment Solutions AUGUST 2020 EDITION BUSINESS APAC MARVELLOUS E-COMMERCE SOLUTION PROVIDERS OF 2020 CONSUMERS AMPLIFYING E-COMMERCE BUSINESS DURING COVID-19 Pg.22 HOW TO LEVERAGE E-COMMERCE STRATEGIES TO DRIVE ONLINE BUSINESS? Pg.32
  • 2.
  • 3.
  • 4. Your Needs... Our AnalysisProposal, Design, Development, Testing & Delivery
  • 5.
  • 6. C urrently, Asia-Pacific is leading the global e-commerce market, outnumbering all the other continents. There has been tremendous growth, and the forecasted figures tell that the market will grow upto 25% or USD 2.271 trillion—which is representing a massive 64.3% of global e-commerce spending. Now, the market is witnessing the growth at such a high pace, it is evident that the competition too shall rise. Digitalization is currently in high demand, and some of the companies are making the most of these opportunities. Following the outbreak of COVID-19, several companies witnessed a temporary halt or are strangling to operate. The COVID-19 impact is severe and unimaginable under normal circumstances. Consequently, this pandemic has brought significant changes in people's lifestyles and these changes are anticipated to be long-term. The “new normal” is demanding an upgraded economic model. E-commerce was steadily gaining momentum even before the pandemic but now the COVID-19 outbreak has surged the demand for their services. Keeping up with this trend, the team of Business APAC has curated the new magazine issue featuring, “The Business APAC Marvellous E- Commerce Solution Providers of 2020”. Here we will provide the readers with the insights and tactics of how these companies tackled the challenges. On our cover of the magazine, we have featured PaymentAsia. Established in 1999, Payment Asia has the experience of participating in the transformation of an old business model to the new commerce era. The company has not bogged down as they very well know what it takes to come out of these situations. Also, we have featured marvelous market leaders —Veniteck, Huptech Web, and Public Media Solutions, who have exceptionally embarked upon these challenges and turned the odds in their favor. Furthermore, don't forget to read the engrossing articles in the section 'E-commerce in COVID-19' and 'Enhancing online business' respectively. Also, to get updated with the latest industry highlights do visit our website and subscribe to our newsletter. Vidya Joshi Editorial Coordinator Helming the E-commerce Market!
  • 7. Publisher : Editor-in-Chief : Archana Ghule Vikram Suryawanshi Editorial Coordinator : Shubham Biradar Vidya Joshi Rakesh Mahto Utkarsh Deshpande Art Director : Graphic Designers: Vinod Alhat Onkar Mhaske Sushant Kamble Head of Distribution & Production: Aakash Mahajan Business Analysts : Maria Smith Advertising : Jacob Eddy BUSINESS APAC C-206, Wisteriaa Fortune, Wakad, Pimpri-Chinchwad, Maharashtra- 411057 Business APAC Magazine is published by Pericles Ventures Pvt Ltd. Reproduction or use of this publication in any manner without any permission of the publisher is prohibited. The team of Business APAC Magazine has made every port to ensure the accuracy of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including anyerrors and omissions therein. All rights are reserved by Pericles Ventures Pvt Ltd. +1 (213) 814-2941 info@businessapac.com www.businessapac.com Project Manager : Shivani Gupta Web Development & Maintenance : Vishal More
  • 8. CONSUMERS AMPLIFYING E-COMMERCE BUSINESS DURING COVID-19 HOW TO LEVERAGE E-COMMERCE STRATEGIES TO DRIVE ONLINE BUSINESS? ENHANCING ONLINE BUSINESS 30 22 E-COMMERCE IN COVID-19
  • 9. C O N T E N T S Public Media Solution Veniteck Solutions Huptech Web 20 26 30 12 ARTICLES
  • 10.
  • 11.
  • 12. PROVIDING THE MOST SECURE ONE STOP E-PAYMENT SOLUTIONS COVER STORY 12 E-COMMERCE SOLUTION PROVIDERS
  • 13. Digitization has changed the world drastically over the years. Increasing consumer demand and the changing market scenario is leading to significant technological advances. In the last few decades, due to the widespread of internet-based banking and shopping, one system has grown rapidly, i.e. the electronic payment system. Generally, it refers to carrying out transactions through an electronic medium without the use of checks or cash. Due to the benefits like complete payment flexibility, lower operational costs, secure payments, faster and easier service, it has gained ground within a very short period of time. Presently, there are numerous payment systems and payment processing devices around the world; however, there are very few electronic payment service providers in Asia that are secure and have a global reach. Established in 1999, is one of the leadingPayment Asia e-payment technology and e-Commerce management companies in Asia specializing in offering the most secure and innovative technology for online and mobile payment solutions to domestic as well as global businesses. The company plays a vital role, leading Asian merchants to go global while bringing international merchants to Asia through its services. 13
  • 14. Comprehensive and Reliable e-Payment Solutions Payment Asia is committed to providing innovative online payment technology and e-payment solutions. A wide range of strategies and solutions developed cater to small and medium enterprises (SMEs) as well as to multinational corporations across Asia. The services provided by the company span from Omnichannel Payment Solutions, Mobile Payment Solutions, Payment Gateway, down to technical and customer service support. These services use payment processing methods such as credit card, debit card, e-wallet, and China Union Pay. Over the past decade, Payment Asia has transformed its business by comprising digital marketing, e-commerce consulting and e-logistics businesses. Furthermore, the company is also integrating Artificial Intelligence technology into its services to ensure its clients can stay ahead of the competitive business market. With rapid development and concerted efforts of its experienced consultants, the company has served more than 5000 domestic and foreign merchants and it continues to exceed client's demands. Magnifying the Merchant's Business Potential E-commerce has become a part of almost everyone's daily life. Thus, Payment Asia aims to maximize the e- commerce experience and further enhance such experience in the strategies it offers. Collaborating closely with its merchants, the vision and roadmap of the company is to successfully help these merchants adapt to business changes through their online/offline business ecosystem. Initially, Payment Asia generates traffic through online social media and through client engagement modules. It is then converted into sales by its payment gateway. Such sales and payment transactions lead to generating data analytics, to create loyalty and tailored re-targeting of the audience. In this way, the company manages to maximize the merchant's business potential and provides digital advantages to the merchant. Creative and Out-of-the-Box-Approach The world is changing at a rapid pace and every day new startups are intensifying the existing rigorous competition in the market. To survive in this competition and stand out from its competitors, Payment Asia emphasizes on client satisfaction. The company listens to merchants to fulfill their requirements and achieve growth hand-in-hand with them. Payment Asia has its own digital/data-driven marketing team that works closely with the merchants and helps them in their sales and marketing along with the payment processing. The company believes in teamwork and maintains strong team spirit within the company as well as with the merchants as it considers merchants as a part of its team. The company encourages creative and out-of-the-box ‘ ‘With our experience and expertise in the e-business world, Payment Asia is your best choice for one- stop e-commerce and digital payment solutions. These awards are testimony of the top service quality that Payment Asia gives to their merchants. 14 E-COMMERCE SOLUTION PROVIDERS
  • 15. thinking and always promotes new ideas. Along with teamwork and creativity, dedication and humbleness are the two pillars on which the company has served over the years. Payment Asia is not just a service provider; it is a life-time business partner for its clients. Transitions due to the COVID-19 Pandemic The rigorous outbreak of the COVID-19 pandemic has turned the market upside down. Businesses around the world are under the pump due to decreased production, sales and reduced demands. Most people are experiencing massive changes in their daily lives. The company is constantly adapting in these 15
  • 16. uncertain times and knows what it takes – from strategies to implementations – to come out of these situations, stronger than before. However, Payment Asia is no stranger to such a situation. About 17 years ago, the outbreak of the SARS affected the citizens of Hong Kong and having established in 1999, Payment Asia has the experience of participating in the transformation of an old business model to the new commerce era. Now, the history repeats itself. The company has not bogged down as they very well know what it takes to come out of these situations. ‘ ‘Being a renowned and reliable ecommerce payment solution provider for merchants, we offer scalable and tailor-made ecommerce payment solutions with short settlement period and competitive rates. Over the years, we have helped multiple shopping malls to develop loyalty payment program in order to create a seamless O2O environment for both merchants and their clients! 16 E-COMMERCE SOLUTION PROVIDERS
  • 17. 17 model of developer hegemony confronts a big challenge. Payment Asia is thoroughly prepared to combat the confronting situation. It will assist different industries and businesses to speed up their digital transformation process. Furthermore, the company will support its merchants by offering them the one- stop solutions to leverage Data, Digital, Payment, and AI technology into their businesses in order to emerge stronger and stand taller in this critical situation. Crisis creates Opportunities Impacts of the COVID-19 pandemic are severe and unimaginable under the normal circumstances. The pandemic has brought significant changes in people's lifestyles and these changes are expected to be long-lasting. The public are grappling with new ways of living and working, and it is expected that after the pandemic, a “new normal” may mean demand for some parts of the industry such as the 'shop fronts' or 'physical services' is expected to reduce heavily. Thus, the economic ‘ ‘ Payment Asia is an expert in providing comprehensive ecommerce payment solutions to various kinds of enterprises, assisting merchants to catch the wave of technological development. Payment Asia provides creative and cosy environment to its employees.
  • 18.
  • 19.
  • 20. Empowering Businesses with the Power of Internet O ver the years, digitization has made the world go online and businesses are no exception. Online business is the need of today and the e-commerce industry is complementing this need thoroughly. The e-commerce industry has hit the ground running over the past few years and is expected to continue on its merry way in the future as well. The advantages of e-commerce such as cost reduction, ease of operation, quick sales, 24×7 service have fueled the growth of the online business market. Furthermore, the emergence of e- commerce as a forerunner has opened up several opportunities for a variety of online companies and investors. As a result, numerous e-commerce solution providers have emerged over the years. Established in 2016, Huptech Web is one of the fastest-growing e-commerce solution providers in India. The company provides versatile and feasible e-commerce solutions that are essential for businesses to go online. The company has more than 100 satisfied clients and a 76% repeat ratio. Furthermore, with industry-specific strategies, impeccable e-commerce website design, creative content, and digital marketing expertise, Huptech Web is taking giant strides in e- commerce development and digital marketing sector. Versatile and Feasible e-Commerce Solutions Huptech provides feasible e-commerce market and was aptly qualified in website development and designing using core PHP. While working as a developer, he noticed that web stores were becoming more important. He also noticed that the e-commerce industry was booming and was always on the lookout for creative and dynamic individuals—people who were capable of applying their inherent skill-set to the next level. He also realized that one can learn a lot from the process and work in the industry and can quickly come up with an implementable business strategy. After applying the strategy, one can get actionable results within no time. This is what he liked the most about the e-commerce industry and induced him to choose this industry. Huptech Web has gone strength to strength since its inception and the director has been instrumental in the company's growth. Encouraging Entrepreneurs and their Business Huptech Web was established with a vision of empowering entrepreneurs and their businesses with the power of the internet. To achieve the vision, the company emphasizes on giving the individual best with full zest, delivering more than what businesses expect, hitting the bull's eye in the first go, and many more things. Furthermore, Huptech works with a mission to put a mark on the world with impeccable projects and provable solutions that increase the visibility of client's products all over the globe. The company provides e-commerce web development and designing services and e-commerce digital marketing services. The e-commerce digital marketing services include SEO, social media management & advertising, email marketing, influencer/affiliate marketing, SEM, content marketing, and PPC. Moreover, it also provides e- commerce custom web development services. Apart from the e-commerce solutions, Huptech also provides WordPress development in which it offers WordPress services such as WordPress plugin development, WordPress theme development, WordPress speed optimization, WordPress virtual assistance, etc. Furthermore, the company offers hiring services such as Shopify Developer, WordPress Developer, WooCommerce Developer, and Laravel Developer. These solutions have helped Huptech to gain more than 50 million of clientele revenue. Thoroughly Professional and Ambitious Entrepreneur Rishi Thakker, the Founder and Director of Huptech Web, has been leading from the front since the establishment of the company. He was always interested in technology and thus pursued a bachelor's degree in computer science from RK University. He started his career as a PHP and Shopify programmer in the B2C E-COMMERCE SOLUTION PROVIDERS 20
  • 21. results. Timebound, quality, integrity, and security are the company's founding pillars and are valuable in achieving the mission. Excelling the Competition Every growing business confronts numerous challenges. Likewise, some factors such as the increasing competition and price war that affect the growth of Huptech. However, there are several factors which are keeping the company ahead in the competition. These factors are affordable prices, network reliability, data security, up-to- date technology, strategies, and Huptech's agile model. Thus, Huptech manages to survive and excel in the rigorous competition. Keeping the Clients Happy Client satisfaction is essential for a business to stay in the competition. Huptech Web knows this and keeps client satisfaction at the heart of its strategies. The company tries to understand the clients' 'big picture,' by knowing how it fits into the client's overall goals in order to help the client succeed. Furthermore, Huptech provides honest and transparent services. The solutions are proactive, innovative, and cost-effective. Deadlines are precisely followed and a scalable support system is created for the clients. Huptech always aims to excel at what it does and it reflects in 91% client retention which has contributed immensely to the company's success. Modifying with the e-Commerce Advancements Rapid digitization is fueling the emergence of several technological advancements. Thus for a company to survive, it is necessary to stay up-to-date with the advancements. Rishi, the Director of Huptech carries this responsibility. Every week, he goes through online resources to become aware of the latest trends in e-commerce. Furthermore, he participates in forums on social media and is always active in the industry. He believes online communities can be extremely helpful to stay up-to-date with the advancements. Challenges and Opportunities Posed by the COVID-19 Pandemic The outbreak of the COVID-19 pandemic has impacted the industries in several ways. Its impacts are fluctuating based on the type of industry. In the case of the e-commerce industry, the COVID-19 outbreak is expected to boost the growth. As customers will switch towards web stores to avoid public places, the e-commerce businesses will prosper. However, these opportunities come along with several challenges such as supply chain issues, consistency in delivery, the pressure of deadlines, and change in shopping behavior. Huptech Web is ready to tackle these challenges with its innovative solutions in the near future. Expansions and Developments in Future In the near future, Huptech Web will be emphasizing on steadily helping startups, well-known brands, and others to become successful. The company will be experiencing more expansion and development in the future. It will introduce several new services such as 'Mobile App Development' and 'e-Commerce App Development'. Huptech's services will deliver custom experiences across Web Platforms, iOS, Android, and Cross Platforms. The company aims to become the world's largest web development and marketing company serving all aspects of the business world. “Huptech is a result of a young achiever's vision to blur the lines between technology and business using the World Wide Web.” Rishi Thakker, Founder & Director 21
  • 22. O nline store. Online payments. Mobile commerce. All of these play a crucial role in an e-commerce business. E-commerce is a buzzword that is here to stay and won't be going anywhere anytime soon. It's everywhere. From gas stations that accept mobile payments to fast food restaurants that allow consumers to order online and have their food delivered. Due to technological advances in the areas of e-commerce, Internet connection speeds, Internet security, social media, and mobile app development along with increased mobile device usage and faster shipping options, consumers have more shopping options than ever before. Statista estimated $4.8 Trillion global e-commerce sales by 2021, almost a trillion dollars more than 2020. This revolutionary shift has attracted small-to big-sized businesses with opportunities to learn technical expertise. But as the old saying goes, “If you fail to plan, you plan to fail.” E-commerce strategies are vital for starting an online store to make Field of Dream real. Why Create E-commerce Strategies? There are currently 2 Billion global digital buyers. Of course, what matters isn't where the numbers are but where they are going. When deciding to implement an e- commerce strategy, planning is crucial. It allows people to take an eagle-eye view of their company and its products and services to determine the best way to present and sell them to the target audience. It also helps determine whether their products or services would be a good fit to sell online. Even though technology gives them the ability to create online stores to sell anything to anyone doesn't necessarily mean that they should. Some things don't sell well online. As a result, money and time are wasted trying to entice people to buy things that don't interest them when it could have been better used elsewhere. So, what makes a good plan? Before the days of global positioning systems (GPS) in cars and on mobile devices, people used good old-fashioned maps or an atlas to help guide them to their destinations. The same way that they would use a map or GPS for a trip, their e-commerce strategies would be their map. They will guide to an end goal so that they can be successful. Along the way, they might venture off course, but they can always review their strategies and make the necessary corrections to get back on track. The good thing about their approach is that strategies not only meet their current needs, but they also anticipate and grow with their future needs. This is called scalability. Creating E-commerce Strategies E-commerce is not for the faint of heart. To be successful, it will involve a lot of research along with hard work. Look at success stories such as Amazon.com, there is nothing wrong with having that positive vision, but a dreamer must realize that everyone wants to become the next Amazon. Just like Amazon didn't become a success overnight, neither will anyone. Competition in the e-commerce market space is fierce. Success comes at a cost. Everyone has to pay their dues through trial and error, sweat, and tears until one perfects his/her strategy. Even though today's e-commerce solutions such as Shopify and PayPal make it easier than ever to set up online stores, that's only one piece of the puzzle. It will still take time to see success. Many businesses want to sell products or services online but haven't thoroughly planned their strategy. This is like E-commerce Strategies How to Leverage to Drive Online Business? 22 ENHANCING ONLINE BUSINESS
  • 23. building a house without a blueprint. Who does that? Even though one might make a home, he/she doesn't know if it was built correctly or how long it will remain standing. The same principle applies while creating an online store. By understanding the purpose of starting an online store, it will keep one focused on his/her end goal and not just profits. Not to say that gains are not essential, but to keep them consistently flowing, one must be diligent. Creating and Securing an Online Store Now it's time for the rubber to hit the road and begin creating an online store. Most people are ready to dive right in and start adding products or services, but the organization is key for long-term growth and success. Depending on the number of products a company plans to sell, it is always a good idea to start off by creating categories followed by other tools. For example, Product or Service Categories. Whether shopping in-store or online, many consumers do not want to aimlessly search for what they want or need. They are impatient and in a hurry. Upon arriving at a brick and mortar or online store, many already know what they need to purchase but just need to locate it and pay for it. Besides adding descriptive categories with an attractive e- commerce theme, securing the online store is crucial to provide customers a welcoming experience. Consumers want to feel assured that a business has implemented the necessary security measures to protect and secure their personal and financial information from hackers and are constantly reviewing and updating them. Security strategies should be considered early in the planning phase so that they can be properly planned and implemented. By having these security strategies readily available, online store owners can be more proactive rather than reactive when a security breach occurs. Testing and Marketing an Online Store Typically, testing is the last phase of a project that is done before an online store is launched. Testing helps companies feel confident that consumers will have a positive shopping experience. It does not mean that customers will not experience any errors because customers might follow a shopping path that was not initially tested. Testing allows companies an opportunity to correct any errors before customers discover them as well as ensure that the store works as designed and expected. Here, some crucial strategies are needed that not only work but are also flexible enough to address unanticipated areas of concern, such as product image, product description, SSL implementation, payment methods, etc. Once an online store is launched, many store owners think they can take it easy and wait for orders to come in because the hard work has been done. Not yet! If the marketing has not taken place before the store launches, how will the target audience know the store exists? They will not. Marketing is the key to notifying the world that any type of store exists. It's rare but a well-planned marketing strategy can be a common practice after an online store launches. In marketing, one of the most basic concepts is the 4P's of Marketing: product, price, promotion, and place. Considering the online store's promotion (marketing), it is better to start asking the five W's and H questions concerning promotion: Ÿ Who will be in charge of the promotion campaigns? Ÿ What promotion techniques or methods will be used? Ÿ When will promotions begin? Ÿ Where will the promotions take place? Ÿ Why is promotion important? Ÿ How will the promotion take place? Once an online store launches, the work does not necessarily end. It actually begins because the online store must be maintained whenever it's needed. Its success and failure depend on the amount of maintenance applied to help the store meet its short-term and long-term goals. By following these e-commerce strategies, an online store can operate efficiently and provide a good customer shopping experience. 23
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  • 26. Bolstering the Sellers in the e-Commerce Industry The e-commerce industry has emerged as a force to reckon over the past few years. Increasing digitization, industrialization, and constantly increased use of the internet has fueled the growth of the e-commerce industry. Moreover, advantages of e-commerce like faster buying/selling procedure, low operational cost, more customer reach, faster response, etc. are also contributing towards its dominance. The number of customers opting for e- commerce to buy their products is increasing day by day and so is the number of sellers selling their products. However, due to rigorous competition, the sellers face numerous challenges such as finding the right products to sell, attracting the perfect customer, generating targeted traffics, etc. Thus the sellers are looking for solution providers that would help them onboard on global marketplaces. Incepted in 2018, Public Media Solution provides a complete end to end virtual 'Launch and Support Services' to sellers on all marketplaces and online portals in India such as Amazon, Flipkart, Snapdeal, Paytm, eBay, Shopclues, and Limeroad, etc. The company provides on call, email, provides digital marketing and SEO services such as Local SEO, Enterprise SEO, On Page SEO, Off Page SEO, SMO Services, and content writing services. These solutions help the customers stay competitive in this ever-growing market. A Visionary and Focused Leader The CEO of a company plays the most important role in any company's growth. Being the Founder and CEO of Public Media Solution, Ravinder Bharti is successfully leading the company towards undisputed success. He is using his 10 years of experience in marketing to the benefit of the company. After completing his graduation, he joined a multinational company. Being a Computer Science Engineer, he was always curious about technology. One day, while he was reading an article by Bloomberg on booming the e-commerce industry, it excited him and he wanted to be a part of it. As a result, he started freelancing and got placed as a freelancer in the startup company of cake and flower delivery. Working as a freelancer turned out to be the U-turn in his life as he decided to quit his job and joined the e- and remote assistance support to sellers through its services and manages their online business on various platforms. One-Stop Business Solutions Public Media Solution provides services to those sellers who have the potential to reach the next level, but due to lack of knowledge, they aren't doing well. The company helps sellers onboard on global marketplaces and covers all the business formalities such as website development, legal documentation, product photoshoot, content writing, and listing. It uses innovative and creative ideas to match every bit of seller's requirement and challenges encompassing sales, products listing, orders management, customer support response, procurement, reconciliation, automated tools, digital marketing, and promotions. Apart from these e-commerce solutions, Public Media Solution also helps companies in their public relations with solutions such as reputation management, corporate branding, internal communications, crisis management, media monitoring and analysis, and visibility management. The company also Public Media Solution E-COMMERCE SOLUTION PROVIDERS 26
  • 27. commerce industry full-time. While working there and communicating with the vendors, he figured out that sellers were struggling a lot to go online as there was a lot of documents work, sellers were unable to understand the IT stuff and generate sales and were finally giving up to go online. It was then he decided to start Public Media Solution which would help sellers come online easily. He started with a team of one CA, one graphic designer, one content writer, and himself as a solution provider for the vendors. Staying ahead of the Competition With newer trends coming day in and day out, the competition in the e-commerce industry is only intensifying. Thus, e-commerce solution providers should be prepared to survive in this rigorous competition. There are some factors that help Public Media Solution stay ahead in the competition. The company emphasizes educating its clients on each step of business which is highly appreciated by the clients. Moreover, Public Media Solution provides 24/7 service which none of its competitors provides. Furthermore, the company analyzes the business needs by using the latest technology tools. Catching up with the Technological Advancements For any business to grow, it is essential to stay up-to-date with the market scenario, newer innovations, future prospects, and changing customer needs. Public Media Solution stays updated with the latest technology news and feeds. The company engages with its customers and keeps an eye on its competitors. Furthermore, Public Media Solution follows several trade journals and industry magazines to stay familiar with new and upcoming advancements. Thus it always keeps up with what's going on and what is expected to happen in the future. Changes due to the COVID-19 Pandemic The outbreak of the coronavirus pandemic has shifted the way consumers behave and carry out their activities and it has directly affected the e- commerce industry. Moreover, only the essentials, especially the medical care made available is offering both challenges and opportunities to spend money. Before the COVID-19 outbreak, a market research expected that the growth in the e-commerce market in India will reach 200 billion US Dollars by the year 2026. Presently, the e-commerce sector is influenced by the supply and demand side and while some companies are adapting the changes, some are finding it tough because of the restrictions. Public Media Solution is ready to cope up with the challenge and maximize the opportunity. Aspiration to attain New Heights Public Media Solution believes that the upcoming years will be productive for the company. The values offered by the company will be advantageous to all the upcoming startups where they can fulfill their dreams via Public Media Solution with a promising attitude. The company aims to attain new heights to synchronize client targets in its mission. PMS is working hard to mark the upcoming five years with milestones of progress. “Public Media Solution is one stop solution for businesses, including sales, support, and development to manage the selling of products on e-commerce platforms to stay competitive in an e- commerce market.” Ravinder Bharti, Founder & CEO 27
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  • 30. E-COMMERCE SOLUTION PROVIDERS Transforming Vision into Reality O ver the years, rapid industrialization and digitization have changed the world drastically. The world has been brought close by the constantly evolving technology. However, evolving technology has also imposed a challenge in front of the businesses as the customer needs are continuously changing. Especially in this tech-savvy world, customers are looking for solutions that are less time consuming and more affordable. This is where e- commerce came into prominence. The e-commerce industry has been one of the fastest-growing industries over the last decade because of its numerous advantages. As the e-commerce industry is gaining ground, various e-commerce solution providers have emerged over the past few years. Incepted in 2009, Veniteck Solutions has been helping businesses develop the most efficient e-commerce websites. Its fully-equipped team excels in the latest web artistic design and technological advances. The company provides top- class responsive web design to its diverse clients on extensive platforms in order to meet their requirements every single time. Bespoke Web e-Commerce Solutions Presently, every businessman aspires for a successful and robust online business. Veniteck Solutions helps businesses achieve this by offering bespoke web e- commerce solutions and partnering with clients to aid in creating and While working there, Ranjith's interest in IT increased immensely. He started to learn how it all flourished and then decided to start and have his own company. It was a challenge initially, but he gathered strength and courage to face the challenges rather than getting bogged down. He had his goals and accomplishments etched in his brain and to complement that, he recruited the most skilled and knowledgeable members for the team, who have been instrumental in the company's prowess over the years. The Objective behind the Inception As aforementioned, Veniteck Solutions is a client-centered company which always emphasizes on client satisfaction. The mission of the company is to nurture passionate innovators, create the best work environment, focus on clients' needs and transform their vision into reality. Veniteck aims to achieve the mission through its skills and expertise for an enhanced, quick, and rewarding solution that will have an enduring impact. Furthermore, the company strives to grow into a global concern, professed and valued as proficient, partner with clients to help build a resilient, agile, contemporary trend with inventive technologies and maximize their corporate dreams. This was the vision of the Veniteck at the time of establishment and the company still remains true to its vision. accomplishing client requisites. The company operates with a team of digital professional developers that offers solutions to every e-commerce hitch and helps sell products online effortlessly. Moreover, Veniteck emphasizes on client satisfaction more than anything else. The company implements the most versatile framework and assures businesses of an increase in revenues, integration of multiple payment platforms, customized iOS and android apps, data security, global reach and higher conversion rates. Apart from these web solutions, Veniteck also offers Software Solutions, Mobile Apps, IoT Services, Digital Marketing and Cybersecurity Services, and Business Analysis. A Passionate and Tech-savvy Entrepreneur Ranjith Chandravalsan, the Founder and Director of Veniteck Solutions, has been leading the way for the company. He is an experienced professional with demonstrated history of working in Information Technology and Services Industry for about 20 years. He was always passionate about technology and its advancements and after graduating as an engineer, he did certificate courses in IT. He got his first break in an IT company in Bengaluru. Furthermore, he got opportunities to explore the world and work with some IT companies in Australia. Veniteck Solutions 30
  • 31. Growing with the Technology Advancements For any company to be able to transform its vision into reality, it is important to stay up-to-date with the upcoming advancements and have a culture that promotes future growth. Veniteck Solutions believes in never-stop-gaining knowledge attitude which keeps it open to state-of-the-art information, innovative approaches, progressive techniques, and functionalities that enhance performances. The company stays alert and signs up for the new-fangled features and broadcast emails from some of the leading technology platforms. The inclusive culture inside the company plays a huge role in its progress. At Veniteck, regular team meetings are arranged to share members' thoughts and bring the team together. This helps in knowledge and information sharing. Thus, the entire team is given access to the most important findings and outcomes which in turn helps Veniteck to stay up-to-date with the technology advancements. Opportunities post COVID-19 Crisis e-Commerce was steadily gaining momentum across India and the world even before the COVID-19 outbreak. The attitude towards online shopping before the pandemic was clear and distinct. However, after the pandemic, there is going to be a tremendous impact on demands and sales of online commodities. A greater percentage of population is expected to accept the new norms imposed for COVID- 19 and opt for online shopping to buy their products. For a company like Veniteck, this is a challenge as well as opportunity. The company has designed and begun implementing the strategies to cope up with the scenario. The teams are also working in conjunction to make it handy to tackle the circumstances and plan for the near future. Striving for Improvement Veniteck Solutions believes in continuous improvement. The company strives to achieve the position as the most promising and eminent IT solutions provider and to be seen as a company with profound expertise in all the different services it offers. In the near future, the company plans to develop more seamless software and potentially take on more and more challenging projects. It also aims to be known as a renowned company that has the most intelligent people on board providing timely, intelligent and insightful IT solutions enduringly and it is on the way of achieving the same. Keeping the Clients Happy Veniteck's approach, commitment, an elite team, and integrity and transparency in its operations have helped it win the most valuable clients in the market. The company begins with understanding the client's requirements and then analyzes how it could fit in to accomplish the client's goals, which eventually leads both the company and the client to succeed. Paul Cowan from Cowan Air, one of Veniteck’s most prestigious clients was impressed with the company's services. He shares, “The Veniteck team has worked closely with Cowan Air and Cowan Doors to develop software to manage our business operations. Ranjith and the entire Veniteck team have demonstrated commitment, loyalty, perseverance, and dedication in the development of OPSManager. I'd like to take this opportunity to thank each and every team member for their contribution to developing OPSManager.” “Veniteck Solutions the IT solutions provider deems to grow and let grow. Ardently committed to collaborate and rise into a global concern is also passionate and devoted to facilitating every business to operate at ease together with accomplishing goals effortlessly.” Ranjith Chandravalsan, Founder & Director 31
  • 32. The COVID-19 pandemic is raising internet penetration via social media use, internet telephony and teleconferencing, and streaming of videos and films. The enforcements of social distancing, lockdowns, and other measures in response to the market crisis has led consumers to ramp up online shopping. The pandemic has highlighted the obvious need to bridge the digital divide and hamper greater participation in e-Commerce activities. Tackling the vulnerability, governments have adopted new measures where all-size producers, sellers, and consumers have acted, to ensure that e-Commerce can help to ease some of the challenges faced in combatting the virus. The world's e-Commerce business during COVID-19 and its impact may encourage international cooperation and the further development of policies. The online purchases and supply business has made it clear that e-Commerce can be a vital tool/solution for consumers. The Global E-commerce Nature As part of retail evolution, B2B and B2C online sales of goods have a surge of demand in certain products due to the COVID-19 pandemic. Consumers have stockpiled medical supplies, including hand sanitizers, disinfectants, and surgical facemasks, as well as household essentials such as toilet paper and non- perishable food products. In the post-COVID-19, consumers are expected to emphasize on both convenience and safety. During the lockdown, brands and shopping centers are seen using WeChat mini- programs, online social groups, and live streaming videos to attract consumers through new channels without the need for foot traffic. Recent months of e-Commerce business during COVID- 19 have seen 47% of internet users spending more time in their day making purchases. The segmentation of internet users worldwide according to their age who E-Commerce Business Consumers Amplifying During Covid-19 32 E-COMMERCE IN COVID-19
  • 33. spend more time shopping in e-Commerce is as follows: According to data, men have increased their time spent shopping online the most i.e., 55% of men versus 50% of women in the age group of 25 to 34 years. On the other hand, the only age range in which women outperform men in terms of time spent most in online shopping is the one that goes from 55 to 64 years (33% women, 30% men). COVID-19 has influenced e-Commerce worldwide, and as a fact, 41% of US internet users are spending more time shopping online. However, there are glaring differences between the different countries of the world. In China, 67% of internet users during these last three months have spent more of their time making online purchases, followed by Singapore (46%), USA (41%), Brazil (39%), and UK (37 %). The average increase in the rest of the countries is around 25%. Most Taping Categories That Generate The Most Interest The worldwide growth of the e-Commerce business during COVID-19 has clear differences between the different types of categories of interest. Globally, the food sector has most online growth, with an increase of 33%, followed by household products (29%), personal hygiene (27%), and fashion (19%). Categories such as leisure products (17%), beauty products (15%), the purchase of chocolate (9.9%), and home and garden products (9.7%) have also seen increased sales during this pandemic. The sale of alcoholic beverages, purchase of furniture, gifts have also added around 8% more sales. Surprisingly, the reservation of vacation services has increased by 3.6% in recent weeks. 33
  • 34. Changes In E-commerce Web Traffic The main winners in this regard are online supermarkets with an increase of a staggering 251% in their web traffic. In the second place far behind, are the retail tech sales e- Commerce, whose traffic has increased by 78%, followed by the media (56%) and telecom (29%). Sadly, there are categories that have lost web traffic historically such as tourism (-78%), the sale of luxury items (-28%), and jewelry stores (-7%). Also, the fitness and health trend boomed in e-Commerce business during the COVID-19 pandemic with an increase of 77% sports equipment transactions, almost the same as online supermarkets (76%) and cosmetics (70%). On the other hand, the biggest losers of online transactions during quarantine are (as with web traffic): tourism (-92%), jewelry (-20%), and luxury goods (-15%). Logistics And Supply Chain Facing Disruptions The major drivers during the COVID-19 pandemic were logistics and delivery services, online B2B wholesalers, and supply chain. The market crisis due to lockdowns has tested the continued supply of essential commodities like no other event in recent history. The noble efforts to contain the further spread of the virus led e-Commerce in foods to face supply chain disruptions. Firms of all sizes have continued to experience supply challenges as a result of the suspension of manufacturing activity, decreased production, and labor shortages. Businesses with warehousing facilities in impacted areas have faced prominent decisions about how or whether to keep manufacturing their products. AGE 0 15-24 25-34 35-44 45-54 55-64 10% 20% 30% 40% 50% 60% SHOPPERS Age Distribution Of Online Shoppers [%] International transport and logistics services active on land, sea, and air have been experiencing the limited availability of fast-moving consumer goods. Due to the introduction of new health regulations, all e-commerce and more traditional trade transactions have also been severely affected. More than a million passenger flights have been canceled—6 which were typically used to transport postal shipments and other small consignments—have comparatively reduced transport capacity and increased shipping prices for cross-border B2C and B2B transactions. Conclusion: The COVID-19 pandemic may last for a long time, and e-commerce in goods and services will need to focus on adapting the new environment. The environment could trigger further digitalization and the development of policies and rules to regulate online trade. Nonetheless, the COVID-19 pandemic has made e- commerce an important tool/solution for consumers in times of crisis, and that it is also an economic driver, including for small businesses. However, COVID-19 crisis lessons raise a useful question: Should new and practical e-commerce solutions—to enable the fast and secure cross-border movement of goods and services—to be considered, to help recover the economy and create job after the COVID-19 pandemic? 34 E-COMMERCE IN COVID-19
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