1. @itpocket

2. JEROEN LEMAIRECo-founder & Managing Director, In The Pocket
@lemaire

4. WE THINK, SHAPE &
BUILD FOR THE
CONNECTED WORLD
—

5. —
We work with clients and for users
USERS
IN THE POCKETCLIENT

6. What is happening
2 billion
4 billion
6 billion
8 billion
10 billion
12 billion
14 billion
16 billion
Smartphone
PC
Tablet
Internetofthings
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

7. NO
—
COMFORTZONE

8. MILLIONS OF PEOPLE
USE OUR PRODUCTS
EVERY DAY
—

9. —
In The Pocket
We're not just on your smartphone anymore

10. —
Why In The Pocket is In The Pocket
PROCESS PEOPLE CULTURE

11. —
HOW WE WORK

12. DEVELOPMENT STRATEGY
DESIGN

13. THINK
—
Workshops
Goals
Needs analysis
STRATEGY

14. SHAPE
—
User Experience
User Interface
Interaction Design
DESIGN

15. BUILD
—
Mobile Development
Web Development
Device to Device
DEVELOPMENT

16. BUILD THINK
SHAPE
DEVELOPMENT STRATEGY
DESIGN

17. BUILD THINK
SHAPE
SHIP-ITERATE
BUSINESS GOALS
USER STORY
WIREFRAME
MOCKUP
PROTOTYPE
DEVELOPMENT STRATEGY
DESIGN

18. —
SOME CASES

19. De morgenCases /

20. De morgenCases / Brussels airportCases /

21. Do not forget PMD,
Household waste
and Paper-cardboard.
Recycle 6min ago
Recycle!Cases /

22. BarcoCases /

23. BancontactCases /

24. Coca colaCases /

25. THE STATE OF MOBILE
Welcome to the Postmobile Age

26. FROM THE NICHE
TO THE CORE

27. 1

28. 2

29. 3

30. 4

31. 5

32. Mobile has surpassed desktop usage.
We spend 157% more time on digital devices as compared to 2010.
+394%
SINCE2010
+37%
SINCE2010
DESKTOP
44%
SMARTPHONES
42%
TABLETS
14%

33. People spend over 3.5 hours per day
on mobile devices.
20%
158
162
Q1 ‘13
Q2 ‘14
Q2 ‘15
14%
10%
MOBILEBROWSER APPS
220
20%
3
4
5
14%
10%
-50%
2
+35%
220
Minutes per day on mobile:

34. FACEBOOK 19%
CHROME 4%
SAFARI 6%
OTHERS 10%
NEWS 2%
PRODUCTIVITY 4%
MESSAGING/SOCIAL 12%
YOUTUBE 3%
ENTERTAINMENT 17%
GAMING 15%
- 17%
+12%
+3%
UTILITIES 8%
APPS BROWSER
220
minutes

35. How many people do fitness & health tracking?
NO,DON’TSEEWHY
54%
NO,BUTIMIGHT
13%
SMARTPHONE
24% FITNESS-BAND
8%
1%
SMARTWATCH
1 in 3 does fitness & health tracking.
1 in 10 has a wearable.

36. The wearables market is growing explosively.
million
units sold
Q2 ‘2014 Q2 ‘2015
24,3%
19,9%
17,1%
3,9%
3,3%
Fitbit
Apple
Xiaomi
Garmin
Samsung
1
2
3
4
5
5
10
15
20
+223%
5.6M
18.1M

37. THE “POSTMOBILE”
AGE

38. Mobile blew up and
everything is becoming
digitised.

39. OUR BODIES
• Smartphone sensors
• Wearables (smartwatches)

40. CARS
• A new software platform
• The new living room

41. HOMES
• Smart & interactive
• Opportunities for health,
retail & utilities

42. ENTERPRISE
• Connected workplaces and
workforces
• 14 trillion $ opportunity

43. FINANCIAL SERVICES
& PAYMENTS
• Financial services are moving
to online
• Money is becoming digital

44. RETAIL
• The smart shopper
• The smart store

45. It’s not just about the
smartphone anymore…

46. But the smartphone is still
the pivotal device.

47. 2016

48. 3 MEGATRENDS IN
MOBILE

49. Internet of Things

50. IoT in 2016
• Beacons
• LoRa & SigFox

51. Artificial Intelligence

52. A.I. in 2016
• Cortana
• Google Now
• Siri
• Facebook M
• Watson

54. What now, human?
We’re
Fucked
We’re
fucked.

55. Virtual Reality

56. Virtual Reality in 2016
• Cinematic VR
• Documentaries
• Gaming
• Therapy

57. The State of Mobile in 2025:
AR & brain implants

59. DEALING WITH
RAPID CHANGE

60. Deception of Lineair vs. Exponential

61. Keep it simple.

62. Ship.

63. Never settle.