32. Mobile has surpassed desktop usage.
We spend 157% more time on digital devices as compared to 2010.
+394%
SINCE2010
+37%
SINCE2010
DESKTOP
44%
SMARTPHONES
42%
TABLETS
14%
33. People spend over 3.5 hours per day
on mobile devices.
20%
158
162
Q1 ‘13
Q2 ‘14
Q2 ‘15
14%
10%
MOBILEBROWSER APPS
220
20%
3
4
5
14%
10%
-50%
2
+35%
220
Minutes per day on mobile:
35. How many people do fitness & health tracking?
NO,DON’TSEEWHY
54%
NO,BUTIMIGHT
13%
SMARTPHONE
24% FITNESS-BAND
8%
1%
SMARTWATCH
1 in 3 does fitness & health tracking.
1 in 10 has a wearable.
36. The wearables market is growing explosively.
million
units sold
Q2 ‘2014 Q2 ‘2015
24,3%
19,9%
17,1%
3,9%
3,3%
Fitbit
Apple
Xiaomi
Garmin
Samsung
1
2
3
4
5
5
10
15
20
+223%
5.6M
18.1M