Hoe maak je van bezoekers van je webshop ook klanten van je webshop?
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Presentatie op seminarie Comeos - mei 2014
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Hoe maak je van bezoekers van je webshop ook klanten van je webshop?
- 3. 21,8 billion euro 365 million euro Bron: iab AdEx
- 4. 24,3 billion euro (+ 11,5%) 372 million euro (+ 2%) Bron: iab AdEx
- 5. Online marketing budgets are increasing
- 6. But what is the return on investment?
- 10. 1. Responsive design 2. Usability 3. Brand experience 4. Persuasive design
- 11. 1. Responsive design 2. Usability 3. Brand experience 4. Persuasive design
- 13. 1. Responsive design 2. Usability 3. Brand experience 4. Persuasive design
- 14. http://slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviours
- 15. It’s about the details
- 18. 1. Responsive design 2. Usability 3. Brand experience 4. Persuasive design
- 19. …how your customers want to buy them. Not the way you want to sell them.
- 20. Is more than a good connection between your ERP system and the Internet
- 25. 1. Responsive design 2. Usability 3. Brand experience 4. Persuasive design
- 27. Behavior = Motivation + Ability + Trigger
- 28. - Trust - Social proof - Authority - Scarcity - Context (framing) - Timing and focus
- 29. Expectations Delivery Clarity Feedback = Trust x x Source: The Trust Equation Model by Jack Ricchiuto
- 33. Persuasive design is nothing new…
- 35. +66%
- 37. Persuasive design is used more than you think
- 45. Conversion-optimalisation & A/B testing
- 46. Conversion-optimalisation & A/B testing
- 47. Case-study
- 53. Back to the drawing table!
- 56. 45% 15% 20% 5%
- 57. The real conversion happens on the flights-pages
- 67. Stay Tuned
- 71. Conclusion
- 72. Through continuous optimisation, conversion rates increased from 3 % - 4% to 12 % - 15 %
- 73. Or an average 139% increase relative to the same period the year before, with peaks to 280% and more.
- 75. Website
- 76. CSS Open Source Cloud server Payments CMS DNS Load balancing Browsers HTML5 PHP Framework
- 77. Toachieveourgoal
- 79. Visitors
- 81. The right tools
- 82. Everything is measurable every step, every purchase, every obstacle